• Public Information Officer (PIO) in the hospital Incident Command Center for Baptist Health La Grange during the COVID-19 pandemic. Responsible for coordinating information sharing inside and outside the hospital. Serves as a conduit for information to internal personnel and external stakeholders, including media or other organizations/agencies.• Worked directly with service-line managers at Baptist Health Louisville and Baptist Health La Grange hospitals to develop, initiate, maintain… Show more • Public Information Officer (PIO) in the hospital Incident Command Center for Baptist Health La Grange during the COVID-19 pandemic. Responsible for coordinating information sharing inside and outside the hospital. Serves as a conduit for information to internal personnel and external stakeholders, including media or other organizations/agencies.• Worked directly with service-line managers at Baptist Health Louisville and Baptist Health La Grange hospitals to develop, initiate, maintain and provide follow-up on marketing, advertising and promotional strategies.• Collaborates with advertising agency and internal creative team to implement marketing plans.• Creates hospital-specific social media plans to highlight initiatives, stories and events specific to the local market. Takes photographs, edits videos, writes copy and posts content to hospital social media channels.• Coordinates video shoots (scheduling, content review, approvals) involving employees and/or physicians.• Recommends proactive strategies to obtain media coverage and seek out opportunities for stories. Prepares and distributes local media releases and works collaboratively with Baptist Health system manager of public relations to develop and place story ideas.• Provides after-hours media coverage for Baptist Health Louisville, La Grange and Floyd hospitals. Show less

Atria has 180+ senior living communities across 28 states and 7 Canadian provinces. I worked with communities that are acquisitions, redevelopments and/or lease-ups (ground up builds) in the Western and Central regions of the United States. We believe in the extraordinary potential of older adults.• Marketing project manager for Atria’s ground-up and redevelopment properties. Develop and execute marketing plans that cover the pre-leasing stage of the consumer buying process… Show more Atria has 180+ senior living communities across 28 states and 7 Canadian provinces. I worked with communities that are acquisitions, redevelopments and/or lease-ups (ground up builds) in the Western and Central regions of the United States. We believe in the extraordinary potential of older adults.• Marketing project manager for Atria’s ground-up and redevelopment properties. Develop and execute marketing plans that cover the pre-leasing stage of the consumer buying process. • Opened Atria at Villages of Windsor, a luxury senior living community located in Palm Beach County, FL. Total number of deposits at opening was 83, which at the time ranked #1 for total number of deposits in the Atria ground-up portfolio, company-wide.• Opened Atria’s flagship senior living community located in Foster City, CA called, Atria at Foster Square. Total occupancy at opening was 26% which ranked 3rd highest percentage of deposits to units available in the Atria ground-up portfolio, company-wide.• Project manager for fifty operational senior living communities throughout the southeastern region of the United States. Ensured project deadlines were met and project execution aligned with strategy.• Proactively and responsively communicated with Community Sales Director’s, Executive Director’s and Regional Vice President’s to understand their marketing and sales needs. Developed and executed appropriate plans to achieve desired goals.• Research market, customer and lead generation data to inform the development of marketing strategies.• Responsible for budget management of ground-up builds. Average marketing budget per ground-up ranged from $185,000 to $400,000 covering a 9-12-month timeframe, all successfully stayed within budget.http://www.atriaseniorliving.com/ Show less

Account Coordinator – Kentucky Health Cooperative: -Coordinated a strategic launch introducing KYHC as a highly personable, credible alternative to well-established major corporate health insurance providers. With a multi-media advertising campaign, a targeted PR and social media program, a comprehensive community outreach effort and more, the “newest kid on the block” has secured the highest percentage of new members on Kentucky’s Health Benefit Exchange – achieving 164% of its enrollment… Show more Account Coordinator – Kentucky Health Cooperative: -Coordinated a strategic launch introducing KYHC as a highly personable, credible alternative to well-established major corporate health insurance providers. With a multi-media advertising campaign, a targeted PR and social media program, a comprehensive community outreach effort and more, the “newest kid on the block” has secured the highest percentage of new members on Kentucky’s Health Benefit Exchange – achieving 164% of its enrollment goal within the first year.Project Manager – Louisville Metro Economic Growth and Innovation:-Worked with Louisville Mayor Greg Fischer & executive staff in creating a marketing campaign intended to drive more investors to West Louisville. Responsible for budget management, client presentations, copywriting and guiding the creative execution of print materials, digital content and a series of short videos. Project Manager – Infusionsoft:-Worked with agency’s creative team to produce digital banner ads promoting client’s automated e-mail marketing, customer relationship marketing (CRM) and lead generation software platform.Social Media Strategist – Georgia Reese’s Southern Table & Bar, Stacked Pickle Bar & Grill and DeVante Parker (NFL athlete):-Developed social media content and community engagement strategies for two new Indianapolis restaurants owned by former Colts linebacker, Gary Brackett. Also, managed and monitored corporate promotional content across all of DeVante Parker's social platforms. Copywriter/Freelancer – Louisville Metro, Kentucky Department of Travel and Tourism, Office of the Attorney General – Child Victims Trust Fund and Louisville International Film Festival:-Responsible for composing press releases, website and brochure copy.Media Coordinator – Kentucky Health Cooperative and Tony Walker Financial:-Organized, budgeted and distributed traffic instructions and media content for TV, cable, radio and online media buys. Show less

-Assisted Account Managers with strategy development and marketing plan execution.-Acted as the day-to-day liaison between the account team, creative department and billing.-Assisted clients in meeting marketing, sales and revenue objectives.