Brice Najda Email & Phone Number

Geneva, Switzerland

Genève, Suisse

Région De Genève, Suisse

In charge of projects with high user experience and technological expectations• Accompany clients in designing and producing high-stake digital platforms• Elaborate strategic recommendations from client briefs in close collaboration with the agency's variousareas of expertise (design, tech, marketing, data...)• Define vision, technological solutions, customer journeys, project methodology, roadmap, budget• Development of a proprietary experience design approach (Continuous Relationship Experience)• Definition of agency offers and key partnership with solution providers• CRO strategy / continuous optimization and AB testing certification (Kameleoon)Clients: Pierre Fabre Group (Eau Thermale Avène, René Furterer, Ducray...), Crédit Agricole Next Bank, Lundin Energy, Arc’teryx, Novétude Santé, Firmenich...Project examples:#ecommerce #design-system #experience-designElaboration of a design system for Pierre Fabre group allowing the deployment of a consistent and efficient customer experience on every digital touchpoints for all the brands. Implementation within a site factory and roll out within 8 brands of the group (Eau Thermale Avène, Ducray...). Roadmap management and continuous optimization strategy (AB test).Case study : https://medium.com/wide-agency-switzerland/one-design-system-to-rule-them-all-ba480c471f94#brand-platform #service-designDevelopment and deployment of a new brand and its service platform in the field of training for healthcare professionals. Strategic positioning, brand platform, experience design and content production.#evenementiel #branding #experience-designVisitor experience design and branding integration for the Arc'teryx Alpine Academy 2022 event in Chamonix. Climbing experience, outdoor concert at 2000m elevation, digital platform for booking tickets... 3000 visitors per day during 4 days.

Région De Paris, France

In charge of User eXperience team• Management and development of the UX team (4 people)• Definition of the agency's vision and implementation of collaborative process and project methodology• Elaboration of the experience strategy for client projects (experience principles, ecosystem mapping, futurejourneys...) in close collaboration with the data and the strategy teams• Implementation of a user-centered approach (design thinking, user journey, experience map, wireframing,prototyping, user testing, AB testing, continuous optimization...)• Definition of the agency's Innovation & Service Design offer, dedicated methodology, startup partnershipsClients: Gouvernement Français, Paris Airport, OuiGo, Flying Blue, Midas, Bouygues Immobilier...

Paris

In charge of projects with high technological and creative orientationResponsible for the user-centric vision and implementation• Designing omnichannel consumer journeys and identification of technological solutions• Implementation of a user-centered approach for the agency (design thinking, user journey, experience map, wireframing, prototyping, user testing, AB testing, continuous optimization...)• Strategy and development of ambitious digital ecosystems and services, campaigns, PRM-CRM programs• Working on client's innovative projects (personalization, machine-learning, bots, natural languagegeneration...)• Definition of the group's Smart Data offer and implementation of the global technical solution• Constant technological watch, R&D, search for new innovative technology partners.Clients: Ubisoft, Picard, Monabanq, Alstom, Azzaro, Nature & Decouverte, NRJ, Citroën, Axa...

Région De Paris, France

Responsible for the digital expertise of the agency.Management and development of the team (3 project managers, 3 art directors, 2 copywriters).• Design and implementation of digital projects with the business, creative and strategic teams.• Active participation in the creative process with the creative director and the creative teams.• Technical recommendation, feasibility validation, estimation, and selection of technological providers.• Overseeing realization and management of external service providers (partnerships with developmentstudios, hosting providers...).• Technological watch, search for new innovative technological partners.Clients: BMW, Nestlé (Crunch, Kit Kat, Extrême, Nestlé Dessert), Bayer, Nokia, Wilkinson, Sephora...

Région De Paris, France

Responsible for technological development and innovation for the agency• Participation in the creative process with the creative director and the design director. Development of creatively and technologically innovative projects and campaigns.• Building and presenting the agency's strategic recommendations during client competitions.• Technical project follow-up, management of production teams and management of external serviceproviders• Participation in the definition of the agency's technological vision.• Constant technological watch, R&D, search for new innovative technology partners.Clients: Citroën, François Bayrou (presidential campaign), Thierry Mugler, NRJ, Universal Music, Krys, Lancel...

Paris

Responsible for the development team (7 developers). Technical lead and project management.• Briefing, participation in the creative process, and strategic recommendations writing.• Project costing, writing technical specifications, managing system security issues and SEO optimization.• Management and coordination of external service providers (freelancers, production studios, hosting...).• Building of a proprietary development framework, processes, and collaborative work tools.• Projects with high technical level and high visibility.• Technologies: PHP (Zend, Symfony, WordPress), HTML5, JS, CSS, MySQL, Flash, iOS, Android, videostreaming, real time, augmented reality, 3D, QR codes, touch display, projection mapping, image recognition.Clients: Citroën, NRJ, Banque Populaire, Universal Music, Societe Generale, Lancel, Salon du Bourget, Bic...

Paris

Concepteur Développeur au sein de l’agence Big Youth à Paris. Expertise dans les technologies Flash – Flex – AirDéveloppement de sites et d’applications dynamiques en Flash – Flex – PHP – HTML – JSRéférencement naturel optimisé pour Flash (swfaddress), urls directes (deep linking), gestion du multilingue, back office en Flex, outils de statistique et de reporting, 3D dans le navigateur (papervision).Création et développement du framework AS3 de l’agence pour la création de sites Flash dynamiques administrables.

Montpellier

Gestion de projet technique (équipe de 3 développeurs) et développement sur le projet Dict.fr : Application Web de mise en relation, gestion de documents et de transactions.Maintenance et développement sur la version actuelle (HTML-JS-PHP-MySQL)Développement d’une nouvelle version en Flash (AS2) puis d’une version en Flex (AS3).Technologies utilisées : Flex 2 – Air – PHP – MySQL – Remoting – XML – WebServicesUtilisations d’APIs pour l’envoi de fax et de courrier postaux. Gestion poussée des utilisateurs et des droits. Problématiques de performance et d’optimisation applicative et de base de données.Développement sur le projet Pop Tract, solution permettant de digitaliser les catalogues produits des grands distributeurs (système U). Technologies : Flash (AS2), XML, PHP, MySQL

• Application web de e-learning pour la société Aaron Aalborg (PHP, MySQL)• Site Intranet pour la société CBA (PHP, MySQL)• Site internet e-commerce pour un célèbre magasin de disque (PHP, MySQL)• Application Access de gestion de budget pour une société de transport• Diverses réalisations de chartes graphiques et intégrations

Innovation & Service Design

Dess, Techniques Nouvelles En Informatique

Maitrise Génie Mathématiques Informatique