Bridget Barrett Email & Phone Number

Results-oriented media strategist dedicated to driving CPG brand visibility and consumer engagement that translates to strong brand health and revenue contributions. My expertise lies in developing and implementing data-driven media plans that align with business objectives and deliver measurable results.My career has been marked by successful collaborations with cross-functional teams to launch integrated media campaigns that leverage both traditional and digital channels. Strategic Development & Execution: Lead the comprehensive strategy and execution of integrated paid media efforts, ensuring alignment with ambitious growth goals and efficient budget useData-Driven Analysis & Decision Making: Utilization of advanced analytics to track performance, optimize campaigns, and provide actionable insights for future investmentsAgency Partnership Management: Foster and lead the media agency relationship, ensuring smooth collaboration, efficient campaign planning, execution, measurement, and optimizationCampaign Execution: Proven track record in executing high-impact paid media campaigns across traditional and digital channelsCross-Functional Stakeholder Collaboration: Partner with internal teams, external agencies, and media partners to develop cohesive and effective campaigns, ensuring alignment across all touchpointsBudget Oversight & Management: Experienced in managing substantial media budgets with a focus on cost efficiency and effectivenessInnovation and Channel Growth: Continuously refine and optimize existing plans while pioneering new channels and strategies through a test & learn mindset

Listed skills include Online Marketing, Social Media Marketing, Social Media, Seo, and 32 others.