- Developed and executed strategic digital marketing plans for campaigns that achieved significant growth in engagement, and conversions.- Collaborated with cross-functional teams, including creative, analytics, and account, to develop and implement cohesive marketing strategies that aligned with business objectives and resonated with the target audience.- Conducted market research and analyzed consumer behavior to inform marketing strategies and identify new opportunities for growth.- Leveraged data and analytics to measure the effectiveness of campaigns and optimize performance across various channels, including social media, streaming audio, online video and programmatic advertising.- Stayed up-to-date with the latest industry trends and emerging technologies to identify new opportunities and stay ahead of the competition.- Oversaw and spearheaded a digital learning series covering diverse topics related to digital media, including Connected TV, Programmatic, and Media Planning.

- Achieved a YoY revenue lift of over +11% for EXPRESS by managing and optimizing affiliate partnerships, driving increased traffic and sales volume.- Successfully managed a multi-million dollar budget for affiliate marketing, overseeing commission and budget spend to maximize overall ROAS.- Developed and executed the affiliate marketing strategy, focusing on recruiting new affiliate partners and driving high sales volume.- Built and maintained strong relationships with affiliate partners, ensuring successful partnerships and driving results.- Aligned monthly brand campaigns with the brand team and promoted them through affiliate content partners, effectively driving traffic and increasing revenue.- Collaborated with the PR team to strategically plan and execute influencer campaigns on the YouTube platform, increasing brand visibility and driving traffic and revenue through social media and blogs.- Managed the influencer program by working with agencies and influencers to produce content and drive engagement across social media platforms.- Led the buying, renegotiation of rates, renewing, or canceling of media placements and other advertising programs, effectively managing costs and maximizing ROI.- Provided community management assistance on social media platforms (i.e., Facebook, Instagram, and Twitter) during holiday periods, boosting positive brand engagement and increasing customer satisfaction.

- Provided daily support to the eCommerce merchandising team, optimizing the website's visual appearance, creating customized category filters, and activating products within relevant categories on-site.- Generated daily reports to analyze key merchandising metrics and category page conversion rates, ensuring that the implemented changes drove positive performance.- Collaborated closely with the eCommerce Operations Analyst to improve the Express website's SEO rankings by increasing the number of backlinks leading to the site.- Conducted thorough research to identify high-authority websites for potential backlink opportunities and worked to establish and maintain relationships with those websites.- Developed a deep understanding of the Express brand and customer base, using this knowledge to inform the merchandising and marketing strategies and identify opportunities for improvement.- Contributed to team projects and cross-functional initiatives, leveraging expertise in eCommerce merchandising and SEO to drive positive results and enhance the customer experience.

- Performed daily tasks to assist the eCommerce merchandising team in their daily roles, which included visually optimizing the website, creating customized category filters, and activating products into categories on-site.- Pulled daily reports to help analyze key merchandising metrics and category page conversion to ensure the work being implemented was driving positive performance- Worked closely with the eCommerce Operations Analyst to create better SEO ratings for the Express website by increasing the amount of backlinks that lead to the site.