Bridget Harmon Email & Phone Number

Columbus, Oh, Us

United States

Columbus, Ohio, United States

- Developed and executed strategic digital marketing plans for campaigns that achieved significant growth in engagement, and conversions.- Collaborated with cross-functional teams, including creative, analytics, and account, to develop and implement cohesive marketing strategies that aligned with business objectives and resonated with the target audience.- Conducted market research and analyzed consumer behavior to inform marketing strategies and identify new opportunities for growth.- Leveraged data and analytics to measure the effectiveness of campaigns and optimize performance across various channels, including social media, streaming audio, online video and programmatic advertising.- Stayed up-to-date with the latest industry trends and emerging technologies to identify new opportunities and stay ahead of the competition.- Oversaw and spearheaded a digital learning series covering diverse topics related to digital media, including Connected TV, Programmatic, and Media Planning.

Columbus, Ohio Area

Columbus, Ohio

- Achieved a YoY revenue lift of over +11% for EXPRESS by managing and optimizing affiliate partnerships, driving increased traffic and sales volume.- Successfully managed a multi-million dollar budget for affiliate marketing, overseeing commission and budget spend to maximize overall ROAS.- Developed and executed the affiliate marketing strategy, focusing on recruiting new affiliate partners and driving high sales volume.- Built and maintained strong relationships with affiliate partners, ensuring successful partnerships and driving results.- Aligned monthly brand campaigns with the brand team and promoted them through affiliate content partners, effectively driving traffic and increasing revenue.- Collaborated with the PR team to strategically plan and execute influencer campaigns on the YouTube platform, increasing brand visibility and driving traffic and revenue through social media and blogs.- Managed the influencer program by working with agencies and influencers to produce content and drive engagement across social media platforms.- Led the buying, renegotiation of rates, renewing, or canceling of media placements and other advertising programs, effectively managing costs and maximizing ROI.- Provided community management assistance on social media platforms (i.e., Facebook, Instagram, and Twitter) during holiday periods, boosting positive brand engagement and increasing customer satisfaction.

Columbus, Ohio Area

- Provided daily support to the eCommerce merchandising team, optimizing the website's visual appearance, creating customized category filters, and activating products within relevant categories on-site.- Generated daily reports to analyze key merchandising metrics and category page conversion rates, ensuring that the implemented changes drove positive performance.- Collaborated closely with the eCommerce Operations Analyst to improve the Express website's SEO rankings by increasing the number of backlinks leading to the site.- Conducted thorough research to identify high-authority websites for potential backlink opportunities and worked to establish and maintain relationships with those websites.- Developed a deep understanding of the Express brand and customer base, using this knowledge to inform the merchandising and marketing strategies and identify opportunities for improvement.- Contributed to team projects and cross-functional initiatives, leveraging expertise in eCommerce merchandising and SEO to drive positive results and enhance the customer experience.

Columbus, Ohio Area

- Performed daily tasks to assist the eCommerce merchandising team in their daily roles, which included visually optimizing the website, creating customized category filters, and activating products into categories on-site.- Pulled daily reports to help analyze key merchandising metrics and category page conversion to ensure the work being implemented was driving positive performance- Worked closely with the eCommerce Operations Analyst to create better SEO ratings for the Express website by increasing the amount of backlinks that lead to the site.

Dayton, Ohio Area

Columbus, Ohio Area

Bachelor Of Science - Bs, Marketing, International Business

Activities and Societies: Women in Business, School of Business Administration Study Abroad ProgramSelected to participate in an intensive.

Education record

Activities and Societies: Captain of the Varsity Girls Lacrosse Team