Provide strategic direction and guidance for many B2B products and services (such as Behavioral Health, Pharmacy Services, Digital, and Clinical). Ensure a compelling, consistent story is told across product portfolio and provide the content required for sales team to effectively sell. • Provide input into Trimester Marketing materials around integration and member experience. • Focus on delivery of high-quality value story materials to sales. • Lead and execute marketing strategies for product line based on stakeholder need. • Drive revenue growth and client retention through creation and execution of marketing strategies – including development of B2B materials and internal tools and resources for product portfolio.

Drove marketing strategy and execution of medical plan products, clinical, wellness and behavioral health programs, pharmacy services and other programs and services. Developed, implemented, and optimized annual marketing plan. Developed, produced, and maintained professional, creative, and audience-centric multi-media marketing campaigns. Single point of contact with product management, sales, service delivery, compliance, and other cross-functional partners to influence and drive strong go-to-market plans. Retained strategic ownership of all Marketing Communications Manager responsibilities, including budget and a team of five people. Successfully launched innovative products through partnerships and planning in order to drive business results and improve customer engagement. • Implemented a new pharmacy benefit manager with CVS Caremark that ensured 1 million consumers were able to fill their prescriptions on Jan. 1, 2017. • Managed implementation of a new consumer-directed health solution with WEX Health that ensured seamless continuation of consumer Health Savings Accounts (HSAs), Health Reimbursement Accounts (HRAs), and Flexible Spending Accounts (FSAs). • Led implementation of a new health and wellness technology solution with RedBrick Health ensuring that 1 million consumers had access to a health and wellness solution on Jan. 1, 2015. • Worked with department leaders to create strategies and products to improve company responses to changes in the regulatory environment. • Researched and analyzed current processes and expenses to redesign operations and apply efficiencies that saved the company over $200,000 in 2017.

Led all B2C and B2B marketing, communication, branding, email, publications, mobile, video, direct response, social media planning, web content creation, and research projects. Managed team of five people and a $500,000 department budget. Wrote and edited value proposition and product positioning content for broker, client and consumer audiences. • Managed vendor relationships, including creative services firms, graphic designers, media marketing firms, marketing automation and database consultants, and copywriters which ensured on target, creative, cost-effective marketing materials, advertising, websites, digital, and automated tools.• Created and reviewed all communications to ensure they met corporate, legal, regulatory, and brand consistency standards. • Oversaw all customer and communication segmentation using a data driven approach to ensure measurement against key performance indicators and business metrics.

Managed consumer marketing communications strategy and execution for all Pharmacy Prescription Drug List (PDL) and Clinical Initiatives. Collaborated with sales, account management, operations, and clinical to promote programs to our consumers. Retained strategic ownership of all Acquisition Company/Large Customer marketing communications and provided team management and overall direction for the business.• Provided program oversight for development of consumer market positioning and packaging for Pharmacy PDL and Clinical programs which ensured systematic notifications, positive conversion rates and engagement. • Evaluated and managed new business partnership opportunities and marketing initiatives with pharmaceutical manufacturers to support and promote PDL and Clinical programs.

Managed all national and local marketing communications for newly integrated Acquisition Companies, high profile Large Customers, and existing business groups. Worked closely with sales and account management to promote pharmacy programs to clients, brokers, consultants, and consumers. • Responsible for project plan development through execution to ensure successful and timely implementations.• Developed all necessary marketing communication materials in order to create market positioning and packaging for key pharmacy products. • Wrote quality and persuasive content for sales and marketing materials according to defined timelines and quality standards to support the pharmacy brand and programs.• Defined and implemented internal and external communications ensuring sales, account management, and consumers received consistency in messaging and communications.

Led the Marketing Communications team. Planned, evaluated, and executed marketing goals, strategies, and concepts. Implemented a consistent brand strategy and positioning across all internal and external markets. Defined the company message and managed the process to effectively communicate that message to all constituencies. • Managed and executed strategies to ensure effective communications through a variety of distribution channels including: advertising, website, sales collateral, direct mail, proposal development, conference/trade shows, events, presentations, and public relations.• Led all marketing channel strategies to effectively reach all target market segments, including provider, consumer, and employee communication initiatives as well as health plan, client, and workers’ compensation segments.• Assisted with market research, competitive intelligence, consumer insights, and modeling in order to troubleshoot and develop strategies and recommend solutions to internal stakeholders.

Planned and executed marketing communications programs and activities to generate awareness and demand for the organization. Implemented a consistent brand strategy and positioning across all markets.

Provided high-level marketing and sales support, including creation and maintenance of business proposals and presentations that delivered key messages in a professional manner.