Bridget Collins Email & Phone Number

San Francisco, Ca, Us

San Francisco, California, United States

• As part of Product Engineering Team, lead research for the consumer-facing products and internal tooling that powers Cruise’s operations• Translate product goals and priorities into a strategic research roadmap • Develop research-validated strategies to improve product development, customer experience, and marketing initiatives • Socialize research results to illuminate the voice of the customer across the company • Scale research capabilities via the development of repeatable processes and programs • Collaborate with Designers, Product Managers, Engineers, and Operations to identify and align on top priorities• Own qual & quant research from end-to-end - including design, development, analysis, and reporting

• As part of the Consumer Ridehail Team, led research for Customer Service, AV Behavior, and Special Projects• As part of the Internal Tools Team, led research for Fleet Tools and Fleet Operations and continued to lead research for Marketing Teams

• As part of the Market Research Team, conducted foundational market research on branding and perceptions & evaluated creative execution.

• RIVA-trained moderator, specializing in qualitative research• Lead projects from end-to-end: develop project proposals, recruitment screeners, and qualitative discussion guides; analyze research findings to identify key insights and recommendations; create visual and actionable final reports (ppt) based on research insights. • Versed in both traditional research methodologies (i.e. in-depth interviews, focus groups, shop-alongs) and innovative methodologies (i.e. ethnographic interviews, online bulletin boards)• Industries: Healthcare, Consumer Packaged Goods, Retail, and Food & Beverage• Extensive healthcare industry experience working with patients and health care professionals across a variety of disease states and specialties.The Link Group is a full-service market research firm, providing both qualitative and quantitative research and strategy services. The Link Group is a 2017 AMA Gold Top 50 Research Firm.

• Created implementation plan for new initiative worth $4MM• Analyzed fabric care sales to create and sell 2400 custom displays• Utilized resources to drive oral care sales through creation and sale of 550 displays• Mastered and trained team on new display tool