Bridget Boyes Email & Phone Number

Redmond, Wa

Channel Program Manager in the Worldwide Retail Channel Services Organization of Microsoft, supporting Xbox.

Redmond, Wa

Integrate and manage programs that drive the acquisition of US Xbox LIVE subscribers and sales of Microsoft digital currency at retail.Exceeded $443M US Xbox LIVE Retail business target by executing on digital and product GTM plans. Own end-to-end development & execution of demand generation marketing plans for the US Xbox LIVE dashboard.Pioneered new Xbox LIVE Digital Product line of over 75 products that drove $120M in revenue in FY12.Develop weekly US Xbox LIVE awareness and retention marketing campaigns on US Xbox dashboard for all lines of business and communicate performance through data analysis.Lead the US Xbox LIVE dashboard strategy amongst Global and US Marketing teams including Platform, 1st/3rd Party Games, Retail, Consumer Engagement, Promotions and Programming teams to develop effective dashboard programs.

Redmond, Wa

Managed Xbox LIVE programs at retail and led retention and engagement of US Xbox LIVE customers within the Xbox dashboard.Exceeded $270M US Xbox LIVE Retail business target by executing on GTM plans, managing marketing budgets.Delivered fiscal year 2011 Xbox LIVE prepaid forecast which includes account level LIVE retail sell thru budgeting and weekly reporting.Collaborated with over 100 stakeholders from Global & US Marketing teams; Platform, Accessories, Games, Retail, CRM, Production and external creative and fulfillment teams to build Xbox LIVE programs.Initiated and led over 200 consumer facing marketing campaigns for Xbox dashboard. Created In-Dash Circular programs that resulted in 16 bi-weekly campaigns resulting in 30% revenue lift within first six months.Organized over 50 consumer online media events including: Play & Win sweepstakes, Game with Fame, and Game with Developer.

Redmond, Wa

Responsible for retention and engagement of US Xbox 360 LIVE customers within the Xbox 360 Dashboard.Managed merchandising plan for US Xbox 360 digital distribution channel, Xbox LIVE Marketplace.Developed and delivered over 90 weekly dashboard merchandising campaigns.Built relationships between outside creative agency, US, 1st and 3rd Party and Global business needs.Managed US In-dash consumer events including: Play & Win sweepstakes, Game with Fame, Game with Developer and Leaderboard tournaments. nalyzed and developed US Xbox LIVE business internal monthly newsletter.Analyzed and developed US Xbox LIVE business internal monthly newsletter.

Redmond, Wa

Responsible for retention and engagement of US Xbox 360 LIVE customers within the Xbox 360 Dashboard.Developed and delivered over 90 weekly dashboard merchandising campaigns.Managed merchandising plan for US Xbox 360 digital distribution channel, Xbox LIVE Marketplace.Managed US In-dash consumer events including: Play & Win sweepstakes, Game with Fame, Game with Developer and Leaderboard tournaments. Responsible for analyzing business results and communicating via the Xbox LIVE monthly newsletter.Built relationships between outside creative agency, US, 1st and 3rd Party and Global business needs.

Greater Seattle Area

Drove sales and marketing projects relating to: customer proposals, promotions, internal corporate communications, collateral material, development of case studies, marketing events and community exposure.Designed creative content for image and brand recognition for a diverse range of marketing projects.Development and execution of Advertising; budget, ad creation and schedule. Website Management of Intranet and Extranet (Dreamweaver).Planned Corporate Sales, Design and Internal company events with average of 100+ attendees.

Wenatchee, Wa

Managed the purchasing, processing and sales distribution of the “Grapple” product to over 10,000 produce departments; interacted directly with all layers of the business, ranging from shippers and truckers to the Board of Directors.Launched the Grapple business in 2003 to over $14 million in revenue by 2005.Coordinated, edited and distributed marketing collateral to apple shippers responsible for 40% of worldwide apple sales. Assisted in production of point of sale and printed materials for national promotions including “3-Apple-a-Day Plan”, National Treasure in store produce campaign, and Disney’s Chicken Little “Grapple” Sweepstakes.Point person for all customer facing issues.Developed and led creation of multiple websites, packaging, and point of sale material copy.