I do the uncommon uncommonly well. I enjoy blazing new trails, solving ambiguous problems, and building processes to help clients expand their business across an evolving digital media landscape. Expert slinky untangler and multi-tasking collaborator comfortable with setting and leading strategies but can also roll up my sleeves and help with day-to-day delivery. I have a passion for executing insights-driven content marketing, digital, and communications campaigns for associations, government agencies, nonprofit organizations, and businesses of all sizes. With an appreciation for the reputation management and public affairs work that increasingly plays out across social media platforms, I’m interested in connecting brands with relevant social movements and audience passions. I teach my clients and teams about the rapid response dynamics of content and digital campaigns and work to apply it to issues management and grassroots programming.I’ve partnered with media across the country to tell great client stories and I show businesses how to build, blend, and optimize their editorial products, digital campaigns, and PR efforts to make a meaningful impact. I’m a trusted public relations and digital media tactician with a proven ability to quickly learn the details of diverse, highly competitive industries like medical cannabis, aging services and consumer packaged goods (CPG); identify new marketing and content channels; and make immediate digital, editorial and story contributions that impact brand affinity and drive consumer actions.