Bridget Harrison Email & Phone Number

• Led client relationships for the agency’s largest and most profitable scopes of work; led the agency in project revenue by increasing services by 15-20% year over year; Managed projects with $1M+ annual paid media budgets.• Specializing in environment, education, family, and animal organizations. Short list of clients managed include Ceres, NRDC, Coalition for Rainforest Nations, CLEO Institute, ASPCA, Goodwill, Habitat for Humanity, Uncommon Schools, Catalyst, Parenting Journey.• Collaborated with the Executive Leadership Team to improve upon agency services and deliverables; Ensured all services were meeting client expectations by creating open dialogues with C-Suite contacts. • As part of the Senior Leadership Team: led the agency's Strategy Task Force; worked on processes to drive agency growth through sales pitches and client renewals; championed staff development.

• Lead the full client relationship, overarching and cross-channel digital strategy, tapping into agency specialists across social, media, fundraising, advocacy, brand, creative, technology (and more) to provide our clients holistic marketing strategy and execution• Fully understood clients' business model and clients’ industry/issue area, strived to help solve clients’ business problems, identify new opportunities, and create more measurable impact• Managed all client objectives, expectations, and timelines; communicated changes and updates to internal team members quickly and efficiently• Knowledgeable in digital marketing industry benchmarks, platforms, trends, and innovations and proactively shared POV with clients and internally to challenge existing way of thinking and inspire new opportunities• Responsible for all client financials, including client billing structure (T&M vs. fixed), monthly/project estimates, contract status, and hours allocations, for all accounts and projects that I lead• Responsible for staffing and scoping needs for all accounts and projects that I lead• Proactive in identifying potential account and/or project risks/issues and develops contingency plans• Partnered with project management and other agency resources to manage the production and delivery of great work

Remote

Consulted with clients to produce integrated marketing, communications, and public relations plans; specialized in branding, strategic partnerships, nonprofit communications, event promotion, and leadership engagement.• Developed in-depth understanding of clients to establish marketing and communication goals; identified and cultivated opportunities for growth.• Short list of clients managed include Ron Brown Scholar Program, Center at Belvedere, Well Room, Tulusa, Center for Cultural Vibrancy, Land Trust of Virginia.• Generated diverse audience and segmentation profiles for targeted campaigns.• Created, executed, and optimized integrated marketing strategies to generate leads, partners, and sponsors, raise awareness, raise money, and garner media coverage.• Designed strategies to build and/or improve web, email, and social media engagement; increased conversions using detailed performance analysis reports and A/B testing.• Consulted with clients on how to integrate best practices for diversity, equity, belonging, and inclusion.

Charlottesville, Virginia Area

Brought new digital and social strategies to a large community organization and transitioned communications and conversations to a multi-channel platform. • Implemented rebranding strategy and deployed change management strategies around marketing efforts to support stakeholders.• Enhanced program visibility by overhauling SEO and increasing quality of social media and email content and activity.• Created marketing materials for advertisements and special events.• Managed relationships with news media and outside vendors.• Generated marketing materials for capital campaign which raised $10 million for building a new facility.

Middleburg, Va

Managed corporate sponsorship of national and international equestrian events from inception to fulfillment; analyzed sponsorships for maximum value and return on investment.• Facilitated Charles Owen's corporate sponsorship contracts of high profile equestrian events, ensuring all deliverables and company branding standards were met.• Set up sponsorship booths and provided information and product demonstrations at equestrian events. • Coordinated with staff in the UK to ensure all deliverables were met for European events.

Washington D.C. Metro Area

Responsible for all outgoing communications to members, to the press, and to the public. Maintained relations with national equine organizations, corporate sponsors, and elected government officials to increase awareness and support of AHC's mission to protect the interests of the equine industry. • Launched a corporate sponsorship program and secured 10+ sponsors in the first year. • Increased membership revenue by 30% using direct, email, and social media marketing. • Created and distributed content to support equine welfare, land conservation, and trail access for equestrians. • Streamlined all external communications and significantly grew direct mail, email, and press lists. • Oversaw website redesign and upgraded email marketing service.• Coordinated with staff to plan annual meeting on Capitol Hill, including lobbying efforts.• Planned, organized, and promoted special events as needed.

Washington D.C. Metro Area

Worked on marketing and fundraising goals for NWF. Secured gifts by raising awareness of important issues such as climate change, protecting and restoring habitats, and endangered species.• Managed inquiries for planned giving. • Created targeted marketing pieces aimed at increasing interest and awareness of planned giving program.• Worked with marketing team to provide relevant content for quarterly newsletter.• Collaborated with the 30+ people in NWF's development department to ensure donor satisfaction.• Attended special events and trainings on climate change to better understand and communicate NWF's mission.

Greater Atlanta Area

Identified and built a pipeline of prospective clients through networking, events, and referrals. • Specialized in marketing and graphic design solutions for small business and nonprofit organizations.• Organized, promoted, and hosted events to support programs and development efforts.• Followed up with clients to ensure satisfaction and possibility of future collaborations.

Public Relations, Public Relations/Image Management

Bachelor Of Fine Arts - Bfa, Graphic Design And Visual Communications

Education record