Bridget Harrison Email & Phone Number

• Led client relationships for the agency’s largest and most profitable scopes of work; led the agency in project revenue by increasing services by 15-20% year over year; Managed projects with $1M+ annual paid media.
• Specializing in environment, education, family, and animal organizations. Short list of clients managed include Ceres, NRDC, Coalition for Rainforest Nations, CLEO Institute, ASPCA, Goodwill, Habitat for Humanity.
• Collaborated with the Executive Leadership Team to improve upon agency services and deliverables; Ensured all services were meeting client expectations by creating open dialogues with C-Suite contacts.
• As part of the Senior Leadership Team: led the agency's Strategy Task Force; worked on processes to drive agency growth through sales pitches and client renewals; championed staff development.

• Lead the full client relationship, overarching and cross-channel digital strategy, tapping into agency specialists across social, media, fundraising, advocacy, brand, creative, technology (and more) to provide our.
• Fully understood clients' business model and clients’ industry/issue area, strived to help solve clients’ business problems, identify new opportunities, and create more measurable impact
• Managed all client objectives, expectations, and timelines; communicated changes and updates to internal team members quickly and efficiently
• Knowledgeable in digital marketing industry benchmarks, platforms, trends, and innovations and proactively shared POV with clients and internally to challenge existing way of thinking and inspire new opportunities
• Responsible for all client financials, including client billing structure (T&M vs. fixed), monthly/project estimates, contract status, and hours allocations, for all accounts and projects that I lead
• Responsible for staffing and scoping needs for all accounts and projects that I lead

Remote

• Consulted with clients to produce integrated marketing, communications, and public relations plans; specialized in branding, strategic partnerships, nonprofit communications, event promotion, and leadership engagement.
• Developed in-depth understanding of clients to establish marketing and communication goals; identified and cultivated opportunities for growth.
• Short list of clients managed include Ron Brown Scholar Program, Center at Belvedere, Well Room, Tulusa, Center for Cultural Vibrancy, Land Trust of Virginia.
• Generated diverse audience and segmentation profiles for targeted campaigns.
• Created, executed, and optimized integrated marketing strategies to generate leads, partners, and sponsors, raise awareness, raise money, and garner media coverage.
• Designed strategies to build and/or improve web, email, and social media engagement; increased conversions using detailed performance analysis reports and A/B testing.

Charlottesville, Virginia Area

• Brought new digital and social strategies to a large community organization and transitioned communications and conversations to a multi-channel platform.
• Implemented rebranding strategy and deployed change management strategies around marketing efforts to support stakeholders.
• Enhanced program visibility by overhauling SEO and increasing quality of social media and email content and activity.
• Created marketing materials for advertisements and special events.
• Managed relationships with news media and outside vendors.
• Generated marketing materials for capital campaign which raised $10 million for building a new facility.

Middleburg, VA

• Managed corporate sponsorship of national and international equestrian events from inception to fulfillment; analyzed sponsorships for maximum value and return on investment.
• Facilitated Charles Owen's corporate sponsorship contracts of high profile equestrian events, ensuring all deliverables and company branding standards were met.
• Set up sponsorship booths and provided information and product demonstrations at equestrian events.
• Coordinated with staff in the UK to ensure all deliverables were met for European events.

Washington D.C. Metro Area

• Responsible for all outgoing communications to members, to the press, and to the public. Maintained relations with national equine organizations, corporate sponsors, and elected government officials to increase.
• Launched a corporate sponsorship program and secured 10+ sponsors in the first year.
• Increased membership revenue by 30% using direct, email, and social media marketing.
• Created and distributed content to support equine welfare, land conservation, and trail access for equestrians.
• Streamlined all external communications and significantly grew direct mail, email, and press lists.
• Oversaw website redesign and upgraded email marketing service.

Washington D.C. Metro Area

• Worked on marketing and fundraising goals for NWF. Secured gifts by raising awareness of important issues such as climate change, protecting and restoring habitats, and endangered species.
• Managed inquiries for planned giving.
• Created targeted marketing pieces aimed at increasing interest and awareness of planned giving program.
• Worked with marketing team to provide relevant content for quarterly newsletter.
• Collaborated with the 30+ people in NWF's development department to ensure donor satisfaction.
• Attended special events and trainings on climate change to better understand and communicate NWF's mission.

Greater Atlanta Area

• Identified and built a pipeline of prospective clients through networking, events, and referrals.
• Specialized in marketing and graphic design solutions for small business and nonprofit organizations.
• Organized, promoted, and hosted events to support programs and development efforts.
• Followed up with clients to ensure satisfaction and possibility of future collaborations.

Public Relations, Public Relations/Image Management

Bachelor Of Fine Arts - Bfa, Graphic Design And Visual Communications

Education record