Bridget O'Donnell Email & Phone Number

Hangzhou, Cn

Hangzhou, Zhejiang, China

• Plan and implement UX and creative content strategy for data-driven global B2C user growth campaigns and sales across multiple channels.• Collaborate with operations, product and design teams to develop, test and optimize innovative content solutions that deliver business results.• Manage international UX writers and creative copywriters, and oversee localization and translation of content into 18 languages.• Optimize internal tools, establish processes and refine brand style guide to build content strategy practice.

Shanghai City, China

• Managed digital content production, including writing/scheduling/assigning content on website and mobile app, overseeing social media promotion, publishing newsletters and executing digital marketing campaigns across multiple platforms for a multi-media company based in top-tier cities across China• Edited video and wrote copy for e-commerce platform• Worked with clients to optimize advertising and branding• Directed recruiting and managed team of digital editors and copywriters

Shanghai

Shanghai

• Developed marketing strategy and oversaw the relaunch of the company website in 7 languages• Executed content production, including copywriting press releases, assigning/editing blog posts, running B2B webinars, coordinating social media promotion and editing video• Managed global marketing and internal communication teams, and contributed to event planning

Beijing, China

• Created graphics and designed National, International and Opinion sections for the largest English-language newspaper in China• Additional projects included writing articles, shooting photos and developing interactive web features

Shenzhen, Guangdong, China

• Developed and executed lesson plans presented to over 400 students each week• Engaged students to practice oral English using new technologies

Providence, Rhode Island Area

• Collaborated on print, web redesigns for various media industry clients• Worked with client needs to create better nameplates, branding• Developed classified, advertising sections for improved reader usability

Greater Detroit Area

• Managed Design and Online staffs, trained and recruited new designers and web producers, recorded payroll for the largest student-run paper at the University of Michigan• Redesigned the web and print editions for better usability• Created interactive web content• Designed pages, graphics for all sections• New Student Edition editor (2006), News and Sports reporter

Greater Detroit Area

• Read, analyzed, coded various articles to provide accurate data to clients• Researched websites for Online Media Analysis Project• Organized data obtained from research

Greater New York City Area

• Designed News (General News, Foreign, Metro), Features (Home, Travel, Beijing Olympics) sections• Created pages, graphics for daily and advance pages• Edited photos for print editions

Greater Detroit Area

• Designed pages, created graphics, edited photos for print and online• Coordinated with various client Public Relations departments to obtain product information and visuals• Organized Autoweek archives

B.A., Political Science, Communication Studies

Activities and Societies: Alternative Spring Break, The Detroit Partnership, Future Business Leaders of America, Michigan Association.

Tefl

• Taught senior students at Peking University's intensive 2.5 week summer English program • Designed and executed daily lesson plans •.

College Fellowship

• Studied a variety of topics related to the field of journalism • Created a multimedia package for the web