Bridget Roman Email & Phone Number

Denver, Co, Us

San Jose, California, Us

San Jose, California, Us

San Bruno, Ca, Us

San Jose, Ca, Us

Strategy & product marketing for Adobe Experience Manager Assets. Responsible for educating and training our global enterprise sales team, developing competitive intelligence, generating demand and ensuring retention of existing customer base through public-facing webinars, industry conferences, customer references and impactful collateral that targets key personas. Drive sales conversion through meticulous oversight of pipeline and providing deal support of large enterprise-level opportunities.

San Jose, Ca, Us

Oversaw product marketing and GTM efforts for innovative new service acquired by Adobe that enabled big brands to inject user generated content from Twitter, Facebook, and Instagram into their marketing touch points to drive authenticity and amplify the voice of the customer. Worked like a start up and partnered closely with product management, engineering, and sales to bring effective programs to market designed to acquire and retain the customer base. Over time, introduced Adobe processes and approaches to this newly acquired business.

San Jose, Ca, Us

Ran GTM efforts for Adobe's first mobile app platform that enabled the world's biggest magazine publishers, media outlets and enterprises to create engaging app experiences and publish to the App Store. Created and executed effective strategies that built pipeline and delivered revenue targets. Worked hand-in-hand with product management, technical marketing, and all corporate marketing functions including PR, analyst relations, demand generation, web and social media. Expanded customer base to the enterprise by executing industry vertical GTM specifically for retail, FSI, healthcare and higher education. Work closely with sales and technology partners to identify business opportunities and create effective, cohesive programs that included email campaigns, webinars, in-person events, and industry conference participation. Delivered ongoing field training and create enablement content including pitch decks and apps, white papers, solutions briefs, competitive overviews, videos and customer and partner case studies.

San Jose, Ca, Us

Had the amazing opportunity to singlehandedly create and run a small pilot program designed to test the efficacy of Adobe Creative Suite by subscription. Optimized program, set and tracked KPIs and gained agreement to launch a worldwide Creative Suite subscription that eventually became Adobe Creative Cloud, a transformative business model. Brought Creative Cloud to market by defining marketing strategies, objectives and KPIs. Conducted internal “road shows” to educate stakeholders on the value of this new business model, communicated GTM plans and worked to create internal advocates. Defined market segmentation, developed positioning and messaging and flawlessly executed marketing plans. Drove a highly effective cross-functional meeting for two years to continually track and optimizing acquisition and retention. Delivered a monthly business report to stakeholders enabling them to make informed business decisions.

San Jose, Ca, Us

Drove product requirements and site design for the eBay homepage and My eBay, a buying and selling management tool. Wrote opportunity assessments, scope requests, and PRDs. Worked closely with product development, user experience design and analysts to bring features live to the site. Conducted post-deployment evaluations, addressed user concerns, and managed bug process to ensure feature performance and stability. Developed and sold-in 2010 product roadmap.

San Jose, Ca, Us

Held three different product marketing roles during this three year period, each focused on bringing new subscription-based services to market. Developed product requirements and go-to-market strategy for the next generation of online services targeted toward Adobe’s creative professional customer. Worked closely with product management, engineering, experience design and other key stake holders to build infrastructure to support dynamic messaging, analytics, account management and ecommerce features to ensures a world-class customer experience. Authored MRDs and contributed to PRDs outlining use cases, business opportunities and priorities.Drove marketing and product management efforts for Adobe Stock Photos. Created and executed quarterly plans to increase awareness, trial, acquisition and retention through feature enhancements, improved customer experience and marketing programs. Tracked and optimized the health of the business by analyzing customer behavior, metrics, sales data and customer support issues. Consistently increased revenue by 25% each quarter.

Cupertino, California, Us

Managed new customer acquisition and retention for .Mac, Apple’s subcription-based suite of Internet services. Created strategic demand generation programs that supported overall business goals. Implemented programs by rallying support from product and engineering teams, Marcom, resellers, and developers. Conducted research on customer demographics and service use to inform marketing efforts. Built a system to test, measure and refine programs for successful results. Determined best sales practices and developed powerful sales training tools for Apple retail stores and channel partners. Tracked sales against forecast and provided monthly business analysis to stake holders. Achieved 25% growth in member base year-over-year. Met goal of 1M customers after two years in business.

Cupertino, California, Us

Created and executed marketing plans for iMac, iBook, and other consumer products and services. Determined positioning, messaging, and communication strategies based on market needs and competitive climate. Translated product features and technologies into customer benefits. Built and led worldwide product launch teams involving all marketing disciplines. Oversaw consistent use of brand and integrated product messaging in print and web collateral, retail and online stores, the reseller channel, PR initiatives, and corporate events. Produced content for Apple store theater presentations and reseller in-store events. Directed multiple agencies to produce deliverables on time, on budget, and on strategy.

Suwa, Nagano, Jp

Managed messaging, creative direction, and production of packaging, print collateral, and POS displays for ink jet printers, projectors, and scanners. Collaborated with product management to determine market needs and product positioning. Led launch teams with representation from advertising, PR, sales, documentation, and online. Selected and managed agencies and vendors. Wrote and edited copy for displays, on-screen demos, direct mail pieces, promotions, and brochures. Developed and delivered sales tools, training programs, and presentations to field merchandisers and store associates. Worked with the retail partners on visual planning guidelines and merchandising needs. Drove brand identity. Consistently met launch deadlines, stayed on strategy, and within budget.

Ma, Annenberg School For Communications And Journalism, Communications Management

Ba, Journalism