Bridget Roman

Bridget Roman Email and Phone Number

Director of Product Marketing, Strategic Partnerships @ Cloudinary
Denver, CO, US
Bridget Roman's Location
Denver, Colorado, United States, United States
Bridget Roman's Contact Details
About Bridget Roman

Bridget Roman is a Director of Product Marketing, Strategic Partnerships at Cloudinary. She possess expertise in product marketing, product management, go to market strategy, strategy, product launch and 17 more skills. Colleagues describe her as "Bridget is an exceptional marketer and awesome to work with. She is able to lead the charge and get things done with very little oversight all while being a strong team player. I was always very comfortable handing off critical projects, knowing that she would drive them forward without issue. During her time on my team she successfully led our GTM strategy across a highly matrixed organization. She was highly effective at working cross functionally across many different teams and levels to execute all aspects of GTM in a timely manner. I would hire Bridget again in a heartbeat.", "Bridget is a brilliant marketer and who consistently delivers industry-leading results. She is the consummate customer advocate and applies this and business knowledge to develop GTM strategies and marketing plans that delight the customer, energize the field and exceed goals. She is passionate, driven, innovative and a leader. She consistently exceeded my expectations and is an absolute pleasure to work with.", and "Over the six months that Bridget worked on our team, I came to appreciate and respect (and now miss terribly!) her extraordinary skills as a project manager and her fantastic personality. You would be a total fool if you passed up an opportunity to work with her on your team."

Bridget Roman's Current Company Details
Cloudinary

Cloudinary

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Director of Product Marketing, Strategic Partnerships
Denver, CO, US
Website:
cloudinary.com
Employees:
431
Bridget Roman Work Experience Details
  • Cloudinary
    Director Of Product Marketing, Strategic Partnerships
    Cloudinary
    Denver, Co, Us
  • Cloudinary
    Director Of Product Marketing, Partner Ecosystem
    Cloudinary Oct 2023 - Present
    San Jose, California, Us
  • Cloudinary
    Sr. Product Marketing Manager
    Cloudinary Apr 2022 - Apr 2024
    San Jose, California, Us
  • Youtube
    Product Marketing At Youtube
    Youtube Aug 2021 - Mar 2022
    San Bruno, Ca, Us
  • Adobe
    Sr. Product Marketing Manager, Aem Assets
    Adobe Mar 2018 - Sep 2021
    San Jose, Ca, Us
    Strategy & product marketing for Adobe Experience Manager Assets. Responsible for educating and training our global enterprise sales team, developing competitive intelligence, generating demand and ensuring retention of existing customer base through public-facing webinars, industry conferences, customer references and impactful collateral that targets key personas. Drive sales conversion through meticulous oversight of pipeline and providing deal support of large enterprise-level opportunities.
  • Adobe
    Sr. Product Marketing Manager, Livefyre
    Adobe Aug 2015 - Feb 2018
    San Jose, Ca, Us
    Oversaw product marketing and GTM efforts for innovative new service acquired by Adobe that enabled big brands to inject user generated content from Twitter, Facebook, and Instagram into their marketing touch points to drive authenticity and amplify the voice of the customer. Worked like a start up and partnered closely with product management, engineering, and sales to bring effective programs to market designed to acquire and retain the customer base. Over time, introduced Adobe processes and approaches to this newly acquired business.
  • Adobe
    Sr. Product Marketing Manager, Aem Mobile
    Adobe Sep 2012 - Jul 2015
    San Jose, Ca, Us
    Ran GTM efforts for Adobe's first mobile app platform that enabled the world's biggest magazine publishers, media outlets and enterprises to create engaging app experiences and publish to the App Store. Created and executed effective strategies that built pipeline and delivered revenue targets. Worked hand-in-hand with product management, technical marketing, and all corporate marketing functions including PR, analyst relations, demand generation, web and social media. Expanded customer base to the enterprise by executing industry vertical GTM specifically for retail, FSI, healthcare and higher education. Work closely with sales and technology partners to identify business opportunities and create effective, cohesive programs that included email campaigns, webinars, in-person events, and industry conference participation. Delivered ongoing field training and create enablement content including pitch decks and apps, white papers, solutions briefs, competitive overviews, videos and customer and partner case studies.
  • Adobe
    Sr. Product Marketing Manager, Creative Cloud
    Adobe Jun 2010 - Aug 2012
    San Jose, Ca, Us
    Had the amazing opportunity to singlehandedly create and run a small pilot program designed to test the efficacy of Adobe Creative Suite by subscription. Optimized program, set and tracked KPIs and gained agreement to launch a worldwide Creative Suite subscription that eventually became Adobe Creative Cloud, a transformative business model. Brought Creative Cloud to market by defining marketing strategies, objectives and KPIs. Conducted internal “road shows” to educate stakeholders on the value of this new business model, communicated GTM plans and worked to create internal advocates. Defined market segmentation, developed positioning and messaging and flawlessly executed marketing plans. Drove a highly effective cross-functional meeting for two years to continually track and optimizing acquisition and retention. Delivered a monthly business report to stakeholders enabling them to make informed business decisions.
  • Ebay
    Product Manager
    Ebay Mar 2009 - Oct 2010
    San Jose, Ca, Us
    Drove product requirements and site design for the eBay homepage and My eBay, a buying and selling management tool. Wrote opportunity assessments, scope requests, and PRDs. Worked closely with product development, user experience design and analysts to bring features live to the site. Conducted post-deployment evaluations, addressed user concerns, and managed bug process to ensure feature performance and stability. Developed and sold-in 2010 product roadmap.
  • Adobe
    Sr. Product Marketing Manager, Creative Suite Online Services
    Adobe Jun 2005 - Dec 2008
    San Jose, Ca, Us
    Held three different product marketing roles during this three year period, each focused on bringing new subscription-based services to market. Developed product requirements and go-to-market strategy for the next generation of online services targeted toward Adobe’s creative professional customer. Worked closely with product management, engineering, experience design and other key stake holders to build infrastructure to support dynamic messaging, analytics, account management and ecommerce features to ensures a world-class customer experience. Authored MRDs and contributed to PRDs outlining use cases, business opportunities and priorities.Drove marketing and product management efforts for Adobe Stock Photos. Created and executed quarterly plans to increase awareness, trial, acquisition and retention through feature enhancements, improved customer experience and marketing programs. Tracked and optimized the health of the business by analyzing customer behavior, metrics, sales data and customer support issues. Consistently increased revenue by 25% each quarter.
  • Apple
    Product Marketing Manager
    Apple Dec 2002 - Jun 2005
    Cupertino, California, Us
    Managed new customer acquisition and retention for .Mac, Apple’s subcription-based suite of Internet services. Created strategic demand generation programs that supported overall business goals. Implemented programs by rallying support from product and engineering teams, Marcom, resellers, and developers. Conducted research on customer demographics and service use to inform marketing efforts. Built a system to test, measure and refine programs for successful results. Determined best sales practices and developed powerful sales training tools for Apple retail stores and channel partners. Tracked sales against forecast and provided monthly business analysis to stake holders. Achieved 25% growth in member base year-over-year. Met goal of 1M customers after two years in business.
  • Apple
    Marketing Communications Manager
    Apple Dec 1999 - May 2002
    Cupertino, California, Us
    Created and executed marketing plans for iMac, iBook, and other consumer products and services. Determined positioning, messaging, and communication strategies based on market needs and competitive climate. Translated product features and technologies into customer benefits. Built and led worldwide product launch teams involving all marketing disciplines. Oversaw consistent use of brand and integrated product messaging in print and web collateral, retail and online stores, the reseller channel, PR initiatives, and corporate events. Produced content for Apple store theater presentations and reseller in-store events. Directed multiple agencies to produce deliverables on time, on budget, and on strategy.
  • Epson America
    Merchandising Coordinator
    Epson America Aug 1996 - Nov 1999
    Suwa, Nagano, Jp
    Managed messaging, creative direction, and production of packaging, print collateral, and POS displays for ink jet printers, projectors, and scanners. Collaborated with product management to determine market needs and product positioning. Led launch teams with representation from advertising, PR, sales, documentation, and online. Selected and managed agencies and vendors. Wrote and edited copy for displays, on-screen demos, direct mail pieces, promotions, and brochures. Developed and delivered sales tools, training programs, and presentations to field merchandisers and store associates. Worked with the retail partners on visual planning guidelines and merchandising needs. Drove brand identity. Consistently met launch deadlines, stayed on strategy, and within budget.

Bridget Roman Skills

Product Marketing Product Management Go To Market Strategy Strategy Product Launch E Commerce Strategic Partnerships Demand Generation Cross Functional Team Leadership Marketing Management Leadership Integrated Marketing Messaging Brand Management Product Development Advertising Marketing Communications Multi Channel Marketing Software As A Service Lead Generation Saas

Bridget Roman Education Details

  • University Of Southern California
    University Of Southern California
    Communications Management
  • The Ohio State University
    The Ohio State University
    Journalism

Frequently Asked Questions about Bridget Roman

What company does Bridget Roman work for?

Bridget Roman works for Cloudinary

What is Bridget Roman's role at the current company?

Bridget Roman's current role is Director of Product Marketing, Strategic Partnerships.

What is Bridget Roman's email address?

Bridget Roman's email address is br****@****ube.com

What is Bridget Roman's direct phone number?

Bridget Roman's direct phone number is (408)-536*****

What schools did Bridget Roman attend?

Bridget Roman attended University Of Southern California, The Ohio State University.

What skills is Bridget Roman known for?

Bridget Roman has skills like Product Marketing, Product Management, Go To Market Strategy, Strategy, Product Launch, E Commerce, Strategic Partnerships, Demand Generation, Cross Functional Team Leadership, Marketing, Management, Leadership.

Who are Bridget Roman's colleagues?

Bridget Roman's colleagues are Boaz Lederer, Sean Chua, Dominic Rotundo, Brittany Gallant, Learning Platform, Scott Peyton, Gali El.

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