Bridget Wilson Email & Phone Number

• Directly responsible for scheduling, confirming and planning travel for Promotions Coordinator for over 150 campaigns monthly• Recruit, manage, motivate and mentor team of over 200 Promotion Coordinators across the U.S.• Responsible for weekly and yearly budget for Promotion Coordinator Department• Reduce travel cost to generate revenue by efficient scheduling, recruiting and retention• Staff events according to target consumer, account selection and program objectives• Document and analyze recruitment targets and scheduling process for training manual• Establish strategies to maintain rapport and build morale between Promotion Coordinators• Train Promotion Coordinators by conducting a one-day mandatory Customer Satisfaction Seminar

• Organize and coordinate direct marketing campaigns at dealerships nationwide• Work directly with customers to ensure complete satisfaction for events run with J&L, maintaining professional relationships and providing exceptional customer service• Lead pre-event sales meetings with dealership management• Collect, analyze and report accurate data for marketing research and business development• Mentor new Promotion Coordinators at the dealership level• Selected as one of ten Promotion Coordinators nationwide to represent J&L Marketing at National Automotive Dealers Association convention• Promoted to Marketing Account Coordinator

• Develop recruiting strategies designed to identify qualified candidates for target areas• Creating requisitions in the Newton Applicant Tracking System (ATS)• Post available positions using sites such as Experience and Simplicity• Build applicant source network by utilizing college sites and career fairs, social media and referrals• Review and screen resumes to match qualifications to posted position• Make initial contact call with potential candidate• Schedule and conduct primary interviews and conduct candidate offers and onboarding• Train new recruits by conducting a one-day mandatory seminar• Maintain staffing of the Promotion Coordinator position in target areas • Promoted to Event Scheduler

• Manage dealership relationships in specific districts• Ensure quality control of contract entry and products• Fulfill premium orders associated with marketing campaigns• Fulfill BDC tracking numbers associated with marketing campaigns• Letter creation with adherence to state, federal, manufacturer and J&L standard regulations• Complete manufacturer pre-approval for compliance submissions• Ensure all process documentation is obtained for each individual job with documented timelines• Fulfill 20-40 direct mail campaigns weekly• Proof campaign letter and edit job folders• Promoted to Senior Recruiter

Lead and motivate a team of 30 sales associatesResponsible for opening and closing of the store Personal sales were up 25% year to date