Manager Site Operations
CurrentWork closely with the Merchandising, Brand, and Creative teams to develop and plan the online content strategy.• Ensure robust and insightful content plans are in place for big product initiatives.• Analyze and track performance, results and monitor KPIs of site content daily, weekly and monthly to report findings and provide business recommendations.• Perform pre & post launch site audits to ensure accuracy of site content and user experience.• Perform competitive analysis to come up with recommendations that improve customer experience and drive business growth.• Work with the Legal team to create policies and guidelines around content creation.• Collaborate with the Digital Marketing team to optimize content for SEO.• Manage site operations team. This includes delegation of tasks and making sure those tasks are completed on time by managing the team’s workload and priorities.• Work closely with the GM of Ecommerce to determine the site development road map and act as the liaison to the product team.• Collaborate with the product and engineering team to build out wireframes and define project requirements as well as testing scenarios and plans for rollout of new development.• Participate in pre & post UAT process for all new site enhancements with ecommerce and cross-functional teams• Maintain relationships and drive results from Key Vendor Relationships
