Brielle Hoffman Email & Phone Number

Paris, Ile De France, FR

New York, NY, US

New York, NY, US

New York, NY, US

New York City, New York, US

• Developed crisis playbooks for major CPG and tech clients that included internal and external communications templates, stakeholder strategy, and key messaging to ensure minimal reputation damage in the media during a.
• Reputation management: vetted and recommended prospective organizations and celebrities to enhance clients’ brands. Received positive client feedback on proposed partnerships.
• Generated backgrounders, media audits, and competitor trend analyses to help the new business team in their initial brainstorm and pitch.

New York City, New York, US

New York City, New York, US

• Support on various accounts including Balenciaga, Target, Procter and Gamble, California Milk Advisory Board, Jack Link’s, and American Seafood by monitoring daily news cycles, creating reports for key stakeholders.
• Created daily election and social issues report to keep clients and key stakeholders informed on what initiatives corporations are implementing.
• Research background information on different celebrities/influencers to confirm that they are appropriate to send products to market.
• Perform new business research to help prepare my superiors for meetings.
• Write LinkedIn, Facebook, Instagram, and internal content for two food brands.

Santa Monica, California, US

Ann Arbor, Michigan, US

• Recruited 40 students to participate in the company’s first brand ambassador program to grow company awareness across all students of all ages.
• Created both group and individualized assignments for the students to gain social media marketing skills and ultimately promote the company through their own platforms.
• Established partnerships between Salads UP and local Ann Arbor apartment buildings to provide those residents with deals that ultimately increase sales.

Ann Arbor, Michigan, US

• Coordinated multiple marketing campaigns that led to YOY sales increases as high as 32%.
• Established partnerships with various organizations and relevant influencers to promote the business among relevant 18-24 college age demographic and increased traffic among demo by 15%.

Carmel, Indiana, US

• Adapted to a completely virtual recruitment using Zoom and other online platforms to allow for sorority members to connect with potential new members.
• Taught sorority members how to engage in conversation, promote Greek life, and ultimately acquire a new pledge class to grow Sigma Delta Tau.

New York, NY, US

• Wrote 1,300+ space descriptions to increase search engine optimization which allows consumers to more easily find and attain space that matches their needs.
• Generated digital content including blog posts, newsletters, LinkedIn slideshows, and Instagram posts using Adobe Illustrator and Photoshop to promote the pop-up industry, popshop’s retail spaces, and the future of.
• Managed 2,000+ brands in the community in assisting them with their location needs to increase bookings that generate revenue.

Beverly Hills, CA, US

• Completed a 6-week educational program that focused on the entertainment industry to better understand the career path of an agent, the many departments at UTA, and client service.
• Connected with industry leaders through panels, networking sessions, mentorship, and UTA University.

New York, NY, US

• Participant of Weber Shandwick's inaugural Media Genius Master Class where select college students and graduates will learn to sharpen their media skills by exploring topics such as the impact of disinformation.

New York City, New York, US

• Completed training program which provided the tools necessary to take the learnings and apply them to support a local business of choice, and to give back to the community and create an impact by being a force for good.
• Learned about the media landscape and how to best approach media
• Learned about understanding our social style preferences and flexing to others
• Learned about how you determine if a campaign is successful, and if it is worth the risk
• Learned about building great partnerships between clients and influencers
• Learned about Ketchum as an organization

• Created a card game featuring the University of Michigan.
• Designed logo, cards and packaging and utilized Facebook, Instagram and promotional material to sell game at a profit during first year of existence.

NYC, New York, US

• Created a social strategy deck, competitive audit, and email marketing chain for the client.
• Developed a final pitch and creative campaign for a second-line COPD treatment and presented to the client.
• Was selected to participate in a mentor program to gain experience working within a pharmaceutical advertising agency.

Zürich, CH

• Marketed the travel aspects that the company has to offer through creative social media posts to increase knowledge of the company.
• Advertised a free trip to Greece on the University of Michigan campus to reach a larger number of contestants.

• Research top competitors in the field of preschool education and entertainment to learn how to promote the television show and its resources.
• Develop marketing plan using multiple social media platforms to attract families and gain finances.
• Contact book publishers, app developers, website developers, and preschools to get pricing for advertisements and for creating supplemental products.

• Utilized my leadership, communication and interpersonal skills while working with my co-counselors and entertaining the kindergarten division.
• Instructed children displaying unruly behavior on the importance of kindness, respect and understanding through positive reinforcement.

Chappaqua, New York, US

• Coordinated activities and mentored fifty two nine year old girls at a seven week sleep away camp.

Bachelor Of Arts - Ba, Communication, General

Education record