Brigitte Pilon Email & Phone Number

Sudbury, On, Ca

Greater Sudbury, Ontario, Canada

Sudbury, Ontario

Sudbury, Ontario

• Identify and implement different internal communication strategies to increase engagement• Write speeches and e-mail content for members of the senior leadership team• Manage social media channels and advise schools on ways to improve their online presence• Coordinate political canvassing between school board trustees and elected officials (coordinatemeetings, develop information brochure, produce year-end reports, etc.)• Manage all media relations (write press releases and media advisories, coordinate interviews,advise spokesperson, etc.)• Represent the school board during meetings with community partners• Produce graphics for job advertisements, internal communications, social media content, etc.• Plan and program paid advertisements on social media and track performance• Develop a crisis communication plan to guide internal and external communication

Ottawa, Canada Area

• Develop communication plans and implement communication tactics for events, websitecontent, e-mail communication, etc.• Maintain a thorough understanding of new media in order to develop a social media strategyand apply this strategy in daily interactions on various social media platforms• Manage and update website content using a content management system (Drupal)• Review all outgoing messages in French and English• Advise colleagues on best practices when communicating with stakeholders• Manage various projects related to events, marketing and communication strategies (e.g. theproduction of an employer brochure)

▪ Organize annual events such as the Research Programs Cocktail Reception▪ Meet with stakeholders to establish event plans and assign duties▪ Develop and execute marketing plans▪ Prepare all required materials (name tags, agenda, speaking notes, Power Point presentation,etc.)▪ Coordinate information sessions (reserves rooms, send invitations, set up and trackregistrations, prepare Power Point presentations, etc.)▪ Utilize and update CRM database, ensuring files remain confidential▪ Attend tradeshows and events to promote programs to prospective students

▪ Develop an annual plan of events based on research and surveys in order to optimize alumniengagement▪ Ensure events remain within budget, are well organized and properly staffed▪ Prepare guest profiles and briefing notes for executive team members▪ Develop and implement programs such as the mentorship and the discount program▪ Cultivate and maintain relationships with community partners to ensure successfulprogramming▪ Review contracts with partnering organizations▪ Write content for promotional materials, newsletters, website and social media channels▪ Prepare instructional handbooks for volunteers and partners

▪ Work with various local organizations to plan community events such as the annual “Take backthe night” event▪ Manage volunteers during the planning and execution of events▪ Prepare and coordinate the production of marketing materials such as banners, flyers andpromotional items.▪ Maintain communication with local media, draft and send news releases and act as mediaspokesperson for interviews for both print and radio stories.▪ Manage social media pages▪ Lead the creation of a new website and the rebranding of the organization to modernize the lookand enhance the customer experience

Master'S Degree, Public Relations

Post-Graduate Certificate, Public Relations And Corporate Communications

Bachelor'S Degree, Communication Studies