Brian Rigley Email & Phone Number

Stockholm, Se

Stockholm, Stockholm County, Sweden

Leading the Digital Team to drive E-Business across ASSA ABLOY Global Solutions different business areas.- Driving digital innovation across business area sales and commercial processes- Setting and implementing the digital omnichannel strategy with key stakeholders- Head of digital platforms, website, E-Commerce and marketing automation

Stockholm, Sweden

Heading up the Group Digital team responsible for the digital customer experience within DeLaval. Setting the digital communication strategy of DeLaval and pioneering new technologies and digital channels within the company.• Launched a new global digital platform which has shown over a 300% growth in traffic since launch• Implemented a PIM system to ensure consistent and on brand product marketing information across all channels• Developed a clear customer acquisition strategy supported by paid, owned and earned media that has seen an increase of conversions by over 550% compared to before implementation• Introduced e-commerce into several key markets to give our customers more ways to buy from us• Worked with both internal stakeholders and external agencies to drive DeLaval's digital first marketing approach

Stockholm, Sweden

Managing DeLaval's global online strategy including DeLaval's corporate website and supporting their 35 international websites. Also overseeing DeLaval's global social media strategy and coordinating their central digital marketing campaigns.

Dublin, Ireland

Vienna, Austria

Capture Digital helps companies across Europe succeed online. With clients currently in the financial, education and accommodation sector we design digital marketing strategies to ensure your company grows in the markets you desire.• Identify areas of growth and compile a full digital marketing strategy including:o Web Analytics Analysiso SEM/SEOo Social Marketingo Email Marketingo Conversion Optimisation• Provide ongoing reporting of work completed and effectiveness

Provided interactive digital marketing workshops to the WU's Masters of Marketing students. The workshops focused on the sources of internet traffic and the use of Google Analytics to monitor and analyse this traffic.

Melbourne, Australia

• Manage a team of 21 staff consisting of Account Managers, Project Managers, SEO Specialists, PPC Specialists, Conversion Specialists, Content Writers and Tech/Web Dev specialists • Ensure individual and team KPIs were consistently met on both a daily and monthly level with a focus on increasing profitability across a client base of over 400 clients• Conduct Quarterly Performance Reviews reviewing KPIs and staff’s goals & objectives• Facilitate weekly training to increase entire department’s digital marketing knowledge, conducting sessions on:o Prioritisation and Workload Managemento Client communication and Negotiationo Opportunity Identification and Business Intelligenceo Google Analytics Certification Trainingo Website Conversion and Goal Tracking• Present to potential and existing clients about how they could increase their online marketing spend• Held fortnightly “catch-ups” with my direct reports to identify any resolve any issues• Provide assistance with any client issues relating to strategy, service levels or website technical issues• Report weekly to the CEO about current team status, projected forecasts for revenue, staffing requirements and any other business critical issues• Fortnightly catch ups with direct reports and recruitment of new staffKey Achievements and Skills Developed: Established the team and rolled out new corporate structure, SOPs and KPIs for all team members Increased team profitability by 11% while streamlining team expenditure Increased revenues from existing clients from 30% of new revenue to 60% of new revenue Enhanced both internal and external relationship abilities with the assistance of several leadership workshops

Melbourne

Managing a team of SEO Account Managers

Melbourne, Australia

• Account Manager for large portfolio of clients ranging from medium businesses to large enterprises• Implement entire SEO strategy for new clients, from keyword research to onsite optimisation and offsite link building and social media strategies• Establish AdWords (PPC) campaigns in conjunction with SEO to assist in their overall search strategy• Identify growth opportunities for existing clients through analysis of their traffic data, search potential and business needs• Report to clients about the progress of their campaign and manage expectations throughout• Expert knowledge of Google analytics providing in-depth reports to clients (have Google Analytics Individual Qualification)• Optimise Google Places pages using best practice techniques to achieve local rankings• Maintain up-to-date industry knowledge and be aware of any updates/changes that may affect best practice technique

Sweden

The master’s programme focused not only on developing the skills involved in launching and leading businesses but also to use those skills to develop and run businesses with a direction towards international expansion and growth.Skills Developed and Key Achievements:• Ability to write complex business plans for new start ups with the aim of seeking seed capital• Consulted with professional financial consultants Price Waterhouse Coopers and learned to structure budgetary forecasts for new business start ups• Finalist at the “Venture Cup Nord” Business Plan Competition for the business plan for an Indoor Location System using LED technology.• Presented LED business plan to potential investors and received feedback from venture capitalists• Completed thesis titled: “Entrepreneurship Education and its Outcomes - A study investigating students' attitudes and motivations after completing an entrepreneurial program”• Researched the potential commercialisation of a medical research project at Umeå University Hospital in Sweden and presented the findings to the “Academic Business Challenge” competition committee• Contacted many companies during the course of the program to find business critical information for potential business plans

Dublin, Ireland

• Tailoring software solutions for clients in the academic sector (schools, universities and charities)• Monitoring sales trends and marketing activity using Google Analytics for student discount software websites Software4Students.co.uk and Software4Students.ie• Contacting software vendors and securing substantial discounts for Software4Students websites• Writing product descriptions, title tags, meta descriptions to ensure high organic rankings using best practice SEO• Monitoring Google AdWords campaign in relation to daily budget and campaign targeting• Monitoring performance of Customer Service Executives in relation to response times for email and telephone enquires directed towards Software4Students website

News provides a media monitoring "Software as a Service" tool that monitors and analyses online news in more than 110 countries, delivering business intelligence and insight to corporations and organisations worldwide.Key responsibilities: Business to Business telephone sales for Meltwater's online media monitoring serviceResearching prospective clients and creating value propositions tailored for each clientMaintaining a large portfolio of perspective clients and continually built on thisKey Achievements and Skills Developed:Ability to research an extremely high number of potential clients daily and pitch a tailored solutionStrong understanding of telephone based sales and working in a target driven environment

Assisted customers with their banking transactions in a professional and prompt manner. Provided detailed information on existing and new banking products on offer. Filed fraud reports for suspected fraudulent activity on customers Visa and current accounts. Made presentations to staff about new procedures and new products.

Certification, Leading Teams In The Digital Age

- Understand team dynamics and what makes an effective team - Know how to make teams collaborate effectively and work better together.

Certification, Digital Strategy

- Understand changes in consumer behavior and the impact of digital business models and client journeys - Know how the networked society.

Master'S Degree, Business Development And Internationalisation

Activities and Societies: International Mentor Group LeaderThe master’s programme focused not only on developing the skills involved.

Bachelor'S Degree, Business And Administration, First Class Honours

Activities and Societies: DIT Newstalk Competition Winner Erasmus Umeå UniversityThe four year bachelor degree focused on a broad range.