Bri Henry Email & Phone Number

Washington, District Of Columbia, United States

Washington, District Of Columbia, United States

• Managed a portfolio of 16 accounts, overseeing web development projects from redesigns to feature enhancements to quarterly security updates. Maintained appropriate resource allocations, fostered cross-functional collaboration, and capitalized on opportunities for account growth.• Partnered with the Digital Communications Manager of a public policy think tank to translate organizational goals into actionable website enhancements, resulting in the execution of a $90,000 project scope, a 225% increase in annual account spend• Leveraged Google Analytics and stakeholder input to propose enhancements to the highly trafficked school profile pages of a school board website, leading to a 50% increase in annual account spend.

Washington, District Of Columbia, United States

• As a member of the leadership team, provided strategic guidance to the CEO of a small product design startup. Advocated for streamlined production processes, implemented strategies to maximize the agency’s utilization, and championed initiatives to elevate the overall quality of client engagements.• Implemented a comprehensive project kick-off process, including competitor analysis, user persona development, product mapping, and a revamped client onboarding experience, leading to better-defined project roadmaps and increased client engagement. • Redefined weekly production team meetings to center on project status, resource allocation, and client feedback. Incorporated tools such as Geekbot to automate data gathering, resulting in improved meeting efficiency and enhanced clarity in project reporting to leadership.• Led a $60,000 engagement for an AI-powered writing assistant, overseeing Discovery, UX, and product design. Analyzed approx. 50 user survey responses to identify pain points and recommend strategic enhancements that addressed user concerns of product complexity. • Produced $100,000 of video content for a fintech start-up, including 2 live-action promotional videos, 4 animated social ads, and an app store preview. Provided creative direction for all aspects of video deliverables, including scripting, concepting, storyboarding, set design, and music selection.

Washington, District Of Columbia, United States

• Managed creative projects with budgets ranging from $10,000 to $450,000 for more than 50 client accounts over a 5-year span• Elevated the digital presence and website strategy for an economic policy organization via a website refresh, 2 animated videos, and 3 social campaigns. Led stakeholder interviews, audited member bank websites, and provided key insights that informed the UX and design of the new website. Played an instrumental role in concepting, scripting, and creative direction of all video and static deliverables. • Launched a robust educational campaign for a national organization promoting inland waterways. Oversaw 3 days of on-site filming and the creation of a 0:30-second TV ad, 10 live-action and 4 animated videos, and 15 social ads, all leading to secured funding for economically vital infrastructure. • Led development of the visual identity and brand strategy for an engineering-led sustainability-focused coalition. Co-led Discovery activities such as stakeholder interviews and peer analysis, resulting in a clarified mission, vision, values, and brand promise.

Washington D.C. Metro Area

Washington D.C. Metro Area

Washington D.C. Metro Area

Pittsburgh, Pa

Philadelphia, Pa

Philadelphia, Pa

Bachelor’S Degree

Education record