14+ years of experience as a product and growth marketing professional with specialisation in digital marketing field.Consistently and actively managing annual ad spends of over 50+ millions USD for over a decade now. Hands on experience of managing a team of 30+ members consisting paid, SEO, affiliate, email, social media, content, creative, data analyst and tech resources since several years. Leading and coordinating marketing and technology projects with different department and ensuring the timely delivery.Reaching out to existing and new marketing and product related service provider, negotiating, getting them integrated and implemented in the business process to enhance products and increase marketing reach and efficiency.Experience ranging from client acquisition to cater their end to end requirements starting from market analysis/research for their vertical, defining goals and parameter of success as per their need, in depth analysis of competitor marketing strategies to deal with them while crafting the same for own, keyword research, selecting and targeting right set of audiences, rolling out and optimizing various campaigns to consistent improvement in ROI.