Brilee Weaver Email & Phone Number

Boston, Massachusetts, United States

In this expanded role, I continue to align WBUR's mission with audience and revenue growth. My holistic view of business is the foundation for my work on our ongoing brand development and eventual media campaign. I act as a day-to-day liaison with teams throughout the organization, including Membership, Development and Business Partnerships, and I've contributed to our integration with Salesforce, developing beginner-level proficiency with its Advertising functionality. Other responsibilities include: creative strategy for The WBUR Festival in anticipation of the organization's 75th anniversary in 2025, management of marquee brand activations and media partnerships including Head of the Charles Regatta and analysis of an annual audience survey.

Boston, Massachusetts, United States

As marketing specialist, I assisted the director of marketing and communications with brand-level promotional plans and assets across local and national editorial products, including always-on programming, limited series, podcasts, live events, newsletters and more. Strategic priorities included: the relaunch of the WBUR app, the debut of "The Common" podcast, the launch of WBUR's cross-platform Field Guide to Boston project and the premiere of "Beyond All Repair," an investigative series which topped the Apple charts. In this role I also contributed to paid media planning, managing budget for cash and grant campaigns across platforms. Other responsibilities included: nurtured relationship with brand agency, onboarded new team member and fostered relationships with peers including NPR member organizations and Boston University, WBUR's license holder.

Boston, Massachusetts, United States

As senior social media manager, I directed a team comprised of social media coordinator, video producer and digital producer — who together and with my leadership established and implemented the enterprise-level social media strategy across university accounts. I also acted as consult for colleagues across regional and international campuses, spearheaded daily reports for university leadership and launched "What It Takes," an all-new digital video series focused on entrepreneurship.

Boston, Massachusetts, United States

This expanded role coincided with the COVID-19 pandemic. Our #ProtectThePackNU public health campaign is among top accomplishments, along with: the transition to remote, live interviews with university experts and researchers; the launch of a Microsoft Teams group for more than 6,000 faculty and staff members; and recognition as "Best Social Media Team" by The Social Shake-Up Show.

Boston, Massachusetts, United States

As social media coordinator, I crafted content plans to promote campus life, subject area expertise and university research across platforms, including X, Facebook, Instagram, LinkedIn and more. In monthly and annual reviews, I contributed to performance reporting and strategic planning. Among other responsibilities: hosted live interviews on Facebook and Instagram, executed real-time crisis management and launched enterprise profile on TikTok.

Cambridge, Massachusetts, United States

As a digital content producer, I assisted the senior editor with publishing across social media platforms, created graphic templates to promote text and audio reporting, provided live coverage and contributed original reporting.

Boston, Massachusetts, United States

I spearheaded both website and social media rebranding for The Scope, the latest iteration of The Docket. My duties as editor in chief also involved editing reporting for text, audio and video pieces, and completing the transition to new editorial leadership.

Greater Boston

As a member of the audience engagement team, I coordinated and planned the "second screen" experience for new film premieres, collaborated on promotion for the all-new FRONTLINE Dispatch podcast and brainstormed ways to provide context for real-time news events through film content.

Boston, Massachusetts, United States

I constructed an all-new, intuitive website and developed a new brand identity for The Docket, a publication for social justice storytelling. As the director of digital, I spearheaded long-form text and audio reporting, and executed the brand transition on Twitter and Facebook.

Boston, Massachusetts, United States

As co-editor of Homicide Watch Boston, I contributed and edited court reporting for the existing website, maintained social media presence on Twitter and Facebook and planned for the relaunch of the website as The Docket.

Graduate, Media Innovation

Undergraduate, Journalism

Undergraduate, Storytelling Through Artistic Expression (Bdic)