Kyungmin Lee Email & Phone Number

Washington DC-Baltimore Area

Washington DC-Baltimore Area

• oversaw the marketing department and manage staff (hiring, reviewing, mentoring, recruiting, etc.) and projects for both corporate and brokerage teams
• defined and managed a brand positioning statement/narrative and communication strategies across all touchpoints - prints, websites, social media, signage, etc.
• reported directly to the Executive Committee and provided consistent updates on past, present, and future marketing projects

Washington D.C. Metro Area

• created, executed, and managed marketing campaigns and social media strategies for the corporate
• assisted a director of marketing and worked with a market analyst and a digital strategist to write pitches, articles, white papers, and various social media posts (videos, carousels, announcements, etc.)
• oversaw all design projects from conception to delivery and ensure brand consistency both online and offline

Washington D.C. Metro Area

• assisted in establishing and maintaining the Edge’s visual brand - developing a brand manual, stationery templates, and marketing collaterals
• collaborated with advisors and a marketing manager to design and produce e-blasts, brochures, flyers, packages, and presentations
• researched and set up visual branding strategies for the properties: creating logos, color scheme, typography, and cohesive brand assets

Washington D.C. Metro Area

• collaborated with an art director and an editorial team to paginate and design three monthly magazines and one annual guide
• consulted and recommended the clients on the directions of their print and/or online advertisements and produced them
• published and updated articles online using Drupal/Wordpress and Issuu
• redesigned a neighborhood newspaper, East of the River - identity, layout, typography, and color scheme
• developed new layouts for annual media kits and monthly marketing flyers

• produced print and online advertising materials under the direction of the Marketing Director
• participated in the production of monthly catalogs
• coordinated e-mail marketing campaigns from scheduling to production and documented the daily sales data
• participated in the redesign of two e-commerce websites, healthyback.com and sit4less.com, from layout to functionality

• collaborated with campaign coordinators to plan and conceptualize campaigns and produced collateral
• devised a new format for the entire publication line and transferred word documents to indesign and pdf file formats
• participated in the redesign of the organization website