Bri Loesch Email & Phone Number

Columbus, Oh, Us

Columbus, Ohio Metropolitan Area

- Own the B2B2C marketing roadmap, including channel management and end-to-end customer experience- Act as the cross-functional liaison for marketing, working closely with the product, partnerships, business development, engineering, agency operations, and customer service teams to coordinate on A/B testing, end-to-end customer experience, new partnerships, new verticals and new campaigns - Lead the Lifecycle Marketing & Operations team; responsible for resource and project management, tech stack management, quarterly goal setting and initiative tracking, and performance reporting- Ensure the health and growth of our digital channels through regular reviews of our analytics, channel health checks, identifying metrics trends and using data to inform our long-term strategy

Columbus, Ohio Area

- Developed A/B testing strategies; oversaw email and SMS campaigns to support brand marketing and fundraising to our 800,000+ alumni and donors; managed a daily newsletter to 100,000+ faculty, staff and students; was responsible for CANSPAM compliance and accessibility monitoring - Managed the implementation of Salesforce Marketing Cloud as the enterprise marketing automation solution for the university; led training and created educational resources for the university’s community of practitioners- Led the university’s 100+ member email marketing community, running bi-monthly meetings on best practices, tools, strategy and case studies; acted as a consultant for marketing partners across the university

Columbus, Ohio Area

- Orchestrated email campaigns for the university’s various audiences, from strategy creation to email development, journey design, testing, deployment and performance analysis- Managed enterprise email marketing tools; provided user training and support; facilitated implementation of IBM Watson Campaign Automation (now Acoustic) and integration with our CRM

Columbus, Ohio Area

- Responsible for the execution of digital strategy; primarily worked with the alumni association to create and execute email marketing messages and web content for its 500,000+ alumni members- Created and managed content for university websites, utilizing web analytics to drive digital strategies; led the redesign of Ohio State’s visitor site, as well a project to consolidate and streamline alumni email marketing

Columbus, Ohio Area

- Produced a wide variety of digital and print materials to promote and increase recognition of the college- Prepared and distributed submissions to strategic news outlets, email newsletters, updated web content, created graphics and print materials, and managed the college's social channels

- Created and managed the college’s social channels, wrote content for the college’s email newsletter, website and magazine; wrote and submitted press releases, edited and proofed promotional and informational communications; provided executive support to the dean

Wrote and edited web content for College of Dentistry website, articles for the College of Dentistry's annual magazine, press releases, Continuing Dental Education course descriptions. Managed the College of Dentistry Twitter account.

- Provided assistance to faculty, created and updated student files, composed posters, spreadsheets, and other documents, greeted and directed those who came into the office and was the office mail courier.

Assisted with the Advertising in Society course through the School of Communication

Columbus, Ohio Area

Designed wedding and special event stationery through my business, Letters & Alchemy. Developed meaningful working relationships with brides and other clients while building my creative skillset.

Worked on a variety of projects including social media marketing, public relations efforts, administrative support, the Columbus Bicentennial Marketing Committee and the Muirfield Memorial Golf Tournament.

Managed the Dave & Buster’s account by working with our firm CEO and the client, and by leading my public relations team of 5 account associates. Working to drive sustainable traffic to the Polaris location. Team leader from October 2009-August 2010 on the Diamond Cellar account promoting its bridal campaign.

Student-run marketing firm. Worked on print ads, slogans and branding for Diamond Cellar's bridal campaign. Also worked on sponsorship for Komen Columbus.

Work on a variety of projects including public relations efforts for both the leisure travel and convention sales departments, social media marketing, web site support, event support, marketing and administrative support.

Aid students in all stages of the writing process including brainstorming, drafting, editing, and final stages.

Responsible for being available to students on the campus, welcoming new students to the campus, and giving tours at orientation.

Master Of Business Administration - Mba

Bachelor Of Arts And Sciences, Communications

Activities and Societies: Public Relations Student Society of America, American Marketing Association, Fashion Production Association.