Britta Baarstad Email & Phone Number

Chicago, IL, US

Chicago, Illinois, United States

Chicago, Illinois, United States

• Head of Media & Events marketing department, supporting three sales teams and ten brands spanning four markets (commercial foodservice, noncommercial foodservice, convenience, and grocery)
• General strategy and marketing content lead, covering go-to-market strategies, new initiatives, and product launches
• Strategize digital and data normalization projects to create programs that streamline the prospect to buyer journey
• Event promotions lead for flagship events
• Produce sales enablement journeys and marketing automation campaigns
• Budget creation and management

Chicago, IL

• Head of marketing for all foodservice (commercial and noncommercial) and retail (convenience and grocery) media and events
• Manager of a seven person team, including marketing coordinators, marketing managers, digital specialist and a creative team.
• A strategic lead in all market-facing materials and tools
• Marketing lead for flagship products, such as Restaurant Leadership Conference

Chicago, IL

• Head of foodservice marketing efforts for media and events
• Marketing for foodservice events, including sales tools and campaigns, recruitment efforts, signage, website management, email, social media, branding, and on-site operations
• Led a team of four
• Budget management and creation for foodservice products

Chicago, IL

• Focused on storytelling skills and created various go-to-market tools for at least two different sales teams
• Event marketing lead and expertise
• Strategic lead for recruitment and sales campaign efforts
• Worked closely with senior executives in the organization

Chicago, IL

• Functioned as the head of foodservice marketing efforts for media and events
• Served as the marketing lead for all foodservice conferences, including Restaurant Leadership Conference, FSTEC and more
• Managed a team of one
• Created sales materials
• Email creator and writer

Chicago, IL

• Product marketer for subscription services, such as Foodservice Planning Program
• Email development and design
• Sales support

Boston, MA

• Implemented corporate marketing programs for all Cosi restaurant locations, including limited time offers, sales promotions, and new product roll-outs under tight deadlines and in quick succession
• Developed and maintained overall content marketing strategy across all digital platforms
• Assisted in creation and launch of new website content, copy, and layout
• Responsible for continued website maintenance/updates
• Expanded online presence by managing Yelp and Google pages for 102 locations
• Managed and negotiated marketing vendor relations

Wakefield, RI

• Conducted literature searches using several databases
• Assisted in the writing of a research article that was published in the Journal of Bone and Joint Surgery
• Combined medical data from South County Hospital and South County Orthopedics and evaluated the data integrity for a research article