Digital Marketing Specialist
CurrentDeveloping and executing comprehensive digital marketing campaign strategies for clients in the Optometry, Veterinarian, and Chiropractic industries.Implementing SEO/PPC strategies, overseeing custom content creation, website management, and utilizing tools like Google Analytics, Google Ads, and BrightLocal for effective keyword tracking.Conducting monthly "check-in" appointments with clients, providing in-depth analyses of campaign progress and website performance metrics, including organic traffic insights and thorough Google Ads analysis encompassing impressions, clicks, and click-through rate.Utilizing data-driven insights to refine and enhance digital marketing initiatives, improving overall campaign performance and ROI.Collaborating cross-functionally with content writers, web developers, and graphic designers to ensure cohesive and engaging digital assets.Staying abreast of industry changes and emerging trends to proactively adapt strategies, ensuring clients remained ahead in the dynamic digital landscape.Providing regular training sessions for clients on best practices, empowering them to understand and leverage digital marketing metrics for business growth.Collaborating with sales teams to align marketing strategies with lead generation efforts, driving a seamless and integrated approach for overall business success.