Brittany A Smith Email & Phone Number

Aurora, Colorado, United States

Communications Officer (November 2021 - October 2022)Senior Communications Officer (October 2022 - Present)

Denver, Colorado, United States

Devised and executed marketing strategies on a $2 million budget to increase student enrollment and retention in online graduate programs. Oversaw digital advertising agency to ensure paid media strategy properly represents student personas and university brand. Engaged in market research to design personas, audiences, and value propositions for each.

Golden, Colorado

Devise and implement strategic marketing plans on a $20,000 budget to build brand awareness, increase membership, grow course enrollment, and improve event attendance/revenue. Supervise the Communications and Marketing Manager. Redesign, edit, and publish the 100-year-old Trail & Timberline magazine, with over 15k copies in circulation. Manage email.

Leavenworth, WA

CRM SupervisorDesign CRM strategy to send over 7 million emails annually to a database of nearly 250,000 people Redeveloped sales campaigns using market segmentation in our database and content to create value propositions unique to each customer segment, helping to increase pre-sold product sales by over $1 million over the previous year. I utilized the.

Leavenworth, WA

Designed the multicultural sales and marketing program at Stevens Pass, managing $10,000 budget, that doubled in year oneExecuted the Stevens Pass advertising buys in multilingual news outlets in the Puget Sound area Determined advertising copy and collaborated with the creative team to provide Stevens Pass ads appropriate for each multilingual customer.

Leavenworth, Washington

Engage in outreach to companies and organizations in the Puget Sound area to increase group visits to Stevens Pass. Organize events for groups of 15 or more people, working across all departments on the mountain, to ensure a smooth and fun event for the group. Designed sales programs targeted to different audiences to increase both youth involvement and.

San Francisco Bay Area

Generated sales/partnership leads and managed them all in Salesforce. I increased leads by nearly 500 people and organizations. Created sales collateral for each individual customer segment for more efficient target marketing and salesManaged a weekly month-long sales webinar program by sending out MailChimp emails and hosting up people on Anymeeting.

Monterey, California, USA

Website and brand development for increased and more efficient marketing of the MBA Program

Beijing, China

Drafted development programmes that focus on enhancing gender equality in China that were proposed and adopted by development partnersWrote speeches, interviews, and press releases that increased the public image of UN Women's work in ChinaOrganized public events for over 100 people from the UN and diplomatic community to engage the community on women's.

Monterey

Conducted statistical analyses for future publications Organized study sessions for up to 60 students Held weekly office hours for in-depth tutoring

Coloma And Kernville, California

Successfully managed up to 100 clients and 12 guides for single and multi-day rafting tripsActively facilitated client safety and natural history education on hikes and throughout the dayEmployed crisis mediation to quickly resolve first aid needs and rescue operationsMastered time management to provide exceptional service including breakfast, lunch.

Beijing, China

Translated English HIV/AIDS news into Chinese to publish on the website and raise public awareness of HIV/AIDS in ChinaUndertook extensive research on best international civil society responses to the HIV/AIDS epidemics and provided strategic recommendations for CHAIN to implementTranslated UNGASS Shadow Report information that was used at an informational.

Boulder, Colorado

Developed a curriculum to successfully teach students river safety, proper equipment use, and how to kayakTaught 4-6 students at a time how to kayakLed outdoor trips with the new kayakers down local rivers to ensure an enjoyable and safe experience

International Mba, Business, Management, Marketing, And Related Support Services

Activities and Societies: MBA Student Association Treasurer

Masters In Arts, International Development

Activities and Societies: Outdoor Club, Amnesty International, United Nations Association, Teaching Assistant for Data Analysis

Bachelors Of Arts, International Affairs, Chinese Language And Civilization

Activities and Societies: Phi Beta Kappa, Kayak Club, Club Sports Executive Board, Study Abroad, Chinese Club

Study Abroad, Chinese Lanugage - Study Abroad Program

Council for International Educational Exchange (CIEE) 2008-2009 One-year Chinese Intensive Language