Brittany A Smith Email & Phone Number

Aurora, Colorado, United States

Communications Officer (November 2021 - October 2022)Senior Communications Officer (October 2022 - Present)

Denver, Colorado, United States

Devised and executed marketing strategies on a $2 million budget to increase student enrollment and retention in online graduate programs. Oversaw digital advertising agency to ensure paid media strategy properly represents student personas and university brand. Engaged in market research to design personas, audiences, and value propositions for each program. Managed WordPress sites – content, functionality, Salesforce integration – for all programs. Wrote content and created email campaigns in Salesforce and Pardot for both warm and cold program leads to increase student enrollment. Designed webinar campaigns to communicate program benefits with prospective students. Designed marketing collateral to properly promote the program within University brand guidelines.

Golden, Colorado

Devise and implement strategic marketing plans on a $20,000 budget to build brand awareness, increase membership, grow course enrollment, and improve event attendance/revenue. Supervise the Communications and Marketing Manager. Redesign, edit, and publish the 100-year-old Trail & Timberline magazine, with over 15k copies in circulation. Manage email database with over 100k subscribers and oversee all sales, event, and fundraising email campaigns. Cultivate contractor relationships with designers, marketing consulting firm (Bonfire), and SEO/SEM company (Firestarter SEO). Execute paid media plans with a combination of social media advertising and ad buys in relevant publications. Design all Club collateral – brochures, ads, flyers, and other imagery as needed. Increased membership numbers & revenue by over 10% by writing and executing a sales strategy for the first time in company history, complete with email campaigns, social ads, sales, and event marketingTripled fundraising revenue from summer fundraising appeal to over $65k in FY20 by creating campaign calendars and omni-channel, segmented communication plansGenerated over $150k in event revenue in the last year promoting two inaugural events – Colorado Mountain Fest and the Colorado Mountain Club Benefit Gala – and ensuring sellout crowds at 90% of our film festival events for the first time in CMC historyCreated Corporate Membership Program October 2019 that has already made $17k, onboarding five clients since November 2019 Grew social media following by over 100%, utilizing a brand strategy and social media calendar to ensure our posts aligned with audience values and provided inspiration & valuable information

Leavenworth, Wa

CRM SupervisorDesign CRM strategy to send over 7 million emails annually to a database of nearly 250,000 people Redeveloped sales campaigns using market segmentation in our database and content to create value propositions unique to each customer segment, helping to increase pre-sold product sales by over $1 million over the previous year. I utilized the CRM system to create our first omni-channel marketing strategy last year with targeted ads and messaging for each unique audience in Google Search, Display and Remarking ads as well as Facebook ads. I also design, write copy and manage all email communications including weekly newsletters, sales emails and over 20 automated campaigns. Created email performance reporting process, including open and click through rates, as well as website impact and revenue through Google AnalyticsDiversity Program SupervisorFour years ago, I created the Stevens Pass Diversity and Inclusion Program with a $10,000 budget. I still manage the program and the budget has tripled under my supervision. I write annual marketing and communications strategy for the program, including web content, PR and paid media. I also execute the media buy in target language news outlets, draft messaging and work with creative team to develop in language ads in print, digital and radio formats while maintaining close relationships with reporters and press executives. Additionally, I created our translated webpages with Translations.com in Chinese, Spanish, Korean and Japanese to inform our multilingual Key Word Search, Display and Remarking campaigns in Google Adwords. As part of the program, I also plan and execute all cultural event offerings. Stevens Pass is the only ski resort in Washington to host a Lunar New Year, Pride Weekend and King’s Day. This past year, I expanded the program further. I helped design and facilitate the first ever Diversity and Inclusion training for all senior leaders and managers at Stevens Pass with monthly follow-ups

Leavenworth, Wa

Designed the multicultural sales and marketing program at Stevens Pass, managing $10,000 budget, that doubled in year oneExecuted the Stevens Pass advertising buys in multilingual news outlets in the Puget Sound area Determined advertising copy and collaborated with the creative team to provide Stevens Pass ads appropriate for each multilingual customer segmentPlanned and hosted the first Stevens Pass Lunar New Year event for two years adhering to the traditional holiday customs Created new partnerships to increase brand awareness of multicultural communities to Stevens Pass Worked with department managers to increase cross-cultural understanding among Stevens Pass employees creating a more welcoming experience for multicultural guests

Leavenworth, Washington

Engage in outreach to companies and organizations in the Puget Sound area to increase group visits to Stevens Pass. Organize events for groups of 15 or more people, working across all departments on the mountain, to ensure a smooth and fun event for the group. Designed sales programs targeted to different audiences to increase both youth involvement and international participation in outdoor activities. Conducted lead generation to expand future business

San Francisco Bay Area

Generated sales/partnership leads and managed them all in Salesforce. I increased leads by nearly 500 people and organizations. Created sales collateral for each individual customer segment for more efficient target marketing and salesManaged a weekly month-long sales webinar program by sending out MailChimp emails and hosting up people on Anymeeting platforms.Designed a corporate sponsorship partnership program to increase non-traditional revenue streams in the office

Monterey, California, Usa

Website and brand development for increased and more efficient marketing of the MBA Program

Beijing, China

Drafted development programmes that focus on enhancing gender equality in China that were proposed and adopted by development partnersWrote speeches, interviews, and press releases that increased the public image of UN Women's work in ChinaOrganized public events for over 100 people from the UN and diplomatic community to engage the community on women's roles in developing Chinese societyProvided in-depth research, communications strategy, and strategic recommendations for UN Women to seek private public partnerships with the Chinese private sector

Monterey

Conducted statistical analyses for future publications Organized study sessions for up to 60 students Held weekly office hours for in-depth tutoring

Coloma And Kernville, California

Successfully managed up to 100 clients and 12 guides for single and multi-day rafting tripsActively facilitated client safety and natural history education on hikes and throughout the dayEmployed crisis mediation to quickly resolve first aid needs and rescue operationsMastered time management to provide exceptional service including breakfast, lunch, dinner, and entertainment within in the allotted trip time

Beijing, China

Translated English HIV/AIDS news into Chinese to publish on the website and raise public awareness of HIV/AIDS in ChinaUndertook extensive research on best international civil society responses to the HIV/AIDS epidemics and provided strategic recommendations for CHAIN to implementTranslated UNGASS Shadow Report information that was used at an informational conference training Chinese AIDS NGOs how to properly report on the HIV/AIDS epidemic in China

Boulder, Colorado

Developed a curriculum to successfully teach students river safety, proper equipment use, and how to kayakTaught 4-6 students at a time how to kayakLed outdoor trips with the new kayakers down local rivers to ensure an enjoyable and safe experience

International Mba, Business, Management, Marketing, And Related Support Services

Activities and Societies: MBA Student Association Treasurer

Masters In Arts, International Development

Activities and Societies: Outdoor Club, Amnesty International, United Nations Association, Teaching Assistant for Data Analysis

Bachelors Of Arts, International Affairs, Chinese Language And Civilization

Activities and Societies: Phi Beta Kappa, Kayak Club, Club Sports Executive Board, Study Abroad, Chinese Club

Study Abroad, Chinese Lanugage - Study Abroad Program

Council for International Educational Exchange (CIEE) 2008-2009 One-year Chinese Intensive Language