Driven by my passion for fragrance and storytelling, I lead the development process from ideation to launch. I stay attuned to global trends and market research, using my creativity to craft compelling fragrances. Collaborating closely with the lab and all departments, I ensure that brand and fragrance messaging is consistently communicated across all channels while maintaining the highest quality standards in regulatory compliance and customer experience.

Developed a comprehensive digital education program to support product launches and enhance brand awareness. Created consistent product messaging and marketing copy for omni-channel use, ensuring alignment across digital, in-store, and wholesale platforms. Additionally, I managed training programs for retail partners, conducting both virtual and in-person education sessions.

I managed key accounts with Nordstrom, Bloomingdale’s, Sephora, and Anthropologie, driving consistent sales growth through strategic merchandising and compelling product storytelling. I led in-store events and product launches, collaborating with buyers and sales teams to enhance product visibility and consumer engagement. Additionally, I oversaw merchandising and marketing assets to ensure seamless representation both in-store and online.

Oversee and assist Key Accounts. Territory Sales Specialist for the South, North West Region and International Sales Rep for Canada.

Head of productions, sales and customer service for Indian Textile and Women's Fashion designer.

Marketing/Product Development