I’ve spent the last decade helping businesses drive product adoption through targeted, customer-focused marketing. From early startups to the largest travel company in the world, I excel at uniting teams to launch solutions that users love.My secret sauce? Relentless curiosity in the human condition, plus a lifelong respect for the power of words.I’ve been reading past my bedtime since R. L. Stine was a household name; all genres welcome, and bonus points for banned books. That early curiosity led to a liberal arts degree, several years abroad, and stints in seven states across the U.S. I live to explore alternate ways of thinking and being.With AmeriCorps, I had the chance to support nonprofits doing incredible work for the environment, child welfare, education, and more.As I explored the nonprofit world, something started to click. I saw so many people and organizations doing great work. But their impact was often limited by their ability to communicate value to a wider audience. Basically, to market themselves. Cue light bulb moment.I started small, launching my first Adwords campaign plus an e-newsletter to a few hundred subscribers. But I was soon promoted to managing a subscriber base in the millions — the impact was undeniable.We needed more engaging content to take our emails to the next level. So I dove into content marketing, flexing my writing chops and digging into what resonated with each audience.I then moved into full-scale campaigns across email, paid advertising, in-product, and more. We could attract and engage customers on a whole new level through thoughtfully integrated campaigns.In every role, I excelled in learning the ins and outs of our products, building data-driven strategies, and collaborating cross-functionally.Turns out there’s a job for that! Years of unofficial product marketing work translated into my new home as a Product Marketing Manager.I would love to connect and talk shop. Or geek out over rock climbing, indie bookstores, chocolate labs…you name it.