+ Adept at aligning content strategies with business objectives, crafting campaigns that resonate with target audiences while achieving measurable outcomes.+ Skilled at managing multiple content initiatives simultaneously, collaborating across teams to ensure cohesive messaging and seamless execution across platforms.+ Spearhead the development and production of the Literacy Lunch Break podcast, curating and delivering compelling literary content to cultivate an engaged community of educators+ Plan and execute strategies to enhance the Heggerty community presence across various marketing channels, including social media, webinars, blogs, and more+ Lead the strategic planning of webinar content, leveraging creativity to conceptualize and craft engaging sessions + Oversee the creation of content marketing assets aimed at generating new leads for Heggerty, utilizing innovative approaches to maximize audience engagement and conversion+ Deliver consistent and accurate reporting on content marketing initiatives, providing valuable insights to inform future strategies and optimizations+ Formulate in-depth case studies analyzing the impact and efficacy of Heggerty's curriculum, translating findings into actionable insights for educators to improve student outcomes+ Drive organic growth across all Heggerty social media platforms through the implementation of effective content strategies and community engagement initiatives+ Manage and mentor the marketing specialist, delegating tasks, optimizing workflows, and overseeing the seamless execution of marketing campaigns and initiatives.+ Developed a content library hub to audit and enhance resource accessibility for collaborative teams, promoting efficiency and streamlined communication across departments.

+ Co-producer and creator of the Literacy Lunch Break podcast, skilled in curating and delivering captivating literary content, fostering a community of educators+ Build the Heggerty community by engaging customers and prospects via social media, webinars, blog, and other marketing channels + Strategize webinar content, skilled in ideating and developing captivating content, dedicated to orchestrating seamless and engaging virtual sessions+ Manage the creation of content marketing assets designed to generate new leads for Heggerty + Develop comprehensive case studies for Heggerty, to analyze the impact and effectiveness of their curriculum, resulting in actionable insights for educators and improved student outcomes+ Develop and implement organic strategies on all Heggerty social media platforms+ Manage daily engagement on all Heggerty social media platforms- including regular proactive posting, sharing user-generated content, engaging with community members, and responding to inbound comments and messages + Drive traffic and engagement that leads to sales and brand promotion + Implement SEO best practices + Provide consistent and accurate reporting content marketing efforts + Implement trade show and conference marketing strategies including identification of shows to attend, presentation proposals, and sponsorship opportunities

+ Created positive relationships with K-8 teachers and administrators+ Assisted staff in the designing and implementation of differentiated learning experiences+ Implemented full coaching cycles with individuals and/or teams + Facilitated the professional development of teachers, both individually and in teams, through coaching cycles+ Participated in the curriculum development process+ Engaged in continuous improvement of knowledge and skills

+ Planned and provided direct literacy instruction for students who require individual or small group instruction+ Administered and interpreted on-going instructional based assessments that informed literacy instruction+ Organized and implemented school-wide literacy initiatives+ Supported teachers in planning and facilitating literacy based learning experiences + Provided professional development on research based interventions for teachers to use in their small group instruction + Engaged in ongoing professional development in theoretical and research-based knowledge of language acquisition, reading development and child development