Marketing Manager
Current+ Adept at aligning content strategies with business objectives, crafting campaigns that resonate with target audiences while achieving measurable outcomes.+ Skilled at managing multiple content initiatives simultaneously, collaborating across teams to ensure cohesive messaging and seamless execution across platforms.+ Spearhead the development and production of the Literacy Lunch Break podcast, curating and delivering compelling literary content to cultivate an engaged community of educators+ Plan and execute strategies to enhance the Heggerty community presence across various marketing channels, including social media, webinars, blogs, and more+ Lead the strategic planning of webinar content, leveraging creativity to conceptualize and craft engaging sessions + Oversee the creation of content marketing assets aimed at generating new leads for Heggerty, utilizing innovative approaches to maximize audience engagement and conversion+ Deliver consistent and accurate reporting on content marketing initiatives, providing valuable insights to inform future strategies and optimizations+ Formulate in-depth case studies analyzing the impact and efficacy of Heggerty's curriculum, translating findings into actionable insights for educators to improve student outcomes+ Drive organic growth across all Heggerty social media platforms through the implementation of effective content strategies and community engagement initiatives+ Manage and mentor the marketing specialist, delegating tasks, optimizing workflows, and overseeing the seamless execution of marketing campaigns and initiatives.+ Developed a content library hub to audit and enhance resource accessibility for collaborative teams, promoting efficiency and streamlined communication across departments.
