Brittany Estes

Brittany Estes Email and Phone Number

Senior Manager, Customer Marketing @ Cvent
Washington, DC, US
Brittany Estes's Location
Washington DC-Baltimore Area, United States
Brittany Estes's Contact Details
About Brittany Estes

I'm an experienced content strategist with over a decade spent in the tech, creative, and nonprofit industries. I use digital storytelling to create meaningful connections between organizations and their target audiences. I’m always eager to explore new technologies and grow my skillsets to better connect people, challenge perspectives, and influence meaningful action.Portfolio: https://brittanyestes86.wordpress.com

Brittany Estes's Current Company Details
Cvent

Cvent

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Senior Manager, Customer Marketing
Washington, DC, US
Website:
cvent.com
Employees:
6097
Brittany Estes Work Experience Details
  • Cvent
    Senior Manager, Customer Marketing
    Cvent
    Washington, Dc, Us
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  • Cvent
    Manager, Customer Marketing
    Cvent Sep 2022 - Present
    • Currently lead development and execution of multiple customer marketing content strategy initiatives including testimonials/case studies, blogs, email campaigns, newsletters, eBooks, white papers, videos, web content, and more.• Head of content strategy for annual hybrid user conference, Cvent CONNECT. Currently manage several cross-functional teams to develop and execute the overarching content strategy for more than 15,000 prospects and customers. • Collaboratively lead customer marketing initiatives and campaigns with a small team, including one direct report. • Technical skills include Descript, Marketo, Adobe Illustrator, Photoshop, Lightroom, Clarizen, Trello, Drupal, WordPress, Vidyard, Salesforce, Cvent, Brandfolder, Microsoft Office Suite, and more.
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  • Cvent
    Team Lead, Content Strategy
    Cvent Aug 2020 - Aug 2022
    • Managed strategic storytelling efforts to showcase customer success across channels and tactics in line with the Cvent brand voice and tone.• Architected overarching content strategy for internal and external marketing initiatives including case studies, newsletters, blogs, eBooks, customer webinars, digital content, email campaigns, video scripts, and more. • Executed content production for customer email campaigns, nurtures, and newsletters for 70,000+ contacts.• Managed global customer success story production and strategy (testimonials, case studies, videos, etc.). Responsibilities included sourcing customers, interviews, video scripts, content writing, asset production, and web page builds. • Developed content and marketing strategies for various live and virtual events including product update webinars, customer events, and more. • Developed session content for Cvent’s annual user conference for audience of 43,000+ hybrid attendees.• Managed end-to-end strategy, design, and marketing for Cvent's annual customer awards program, the Cvent Excellence Awards (included demand generation, program marketing, submission evaluation, customer communications, run-of-show, vendor logistics, customer interviews, and post-event marketing). Event hosted for audience of 43,000+ attendees. • Developed SEO-optimized content for multiple Cvent web properties and blogs.• Nominated for two Cvent global Marketing department awards in 2019 and 2020.• Technology skills: Drupal, WordPress, Marketo, Pathfactory, Clarizen, Seismic, Tableau, Kapost, Wistia, Vidyard, Salesforce, Confluence, Cvent, and Adobe Creative Suite.
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  • Cvent
    Assistant Team Lead, Content Strategy
    Cvent Apr 2018 - Aug 2020
    Tysons Corner, Va
    • Customer Marketing content lead responsible for deliverables showcasing customer success in market. • Executed content production for webinars, blogs, sales enablement collateral, social media, case studies, email campaigns, digital promotions, quarterly customer success events, and web properties• Wrote targeted monthly customer newsletters with avg. 20% OR and 10% CTR.• Executed 75+ case studies including customer interviews, video scripts, and content deliverables. • Developed customer-facing content for annual 5,000+ person user conference, Cvent CONNECT.• Assisted with Cvent Excellence Awards at Cvent CONNECT through program marketing, managing submission process, finalist selection, customer communications, video scripts, and onsite testimonial interviews.• Wrote and implemented SEO-optimized web content for Cvent.com and other Cvent web properties.
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  • Estes Media
    Copywriter & Editor
    Estes Media Jan 2013 - May 2023
    Estes Media
    Copywriter & editor for Estes Media:-Have written for major publications, lifestyle blogs, technology sites, industry artists, marketing companies, and non-profits. - Contracted as a website developer with basic HTML skills for Vanderbilt University as well as private clients. -Offer unique and carefully tailored copy with a penchant for detail and a creative voice suited to specific marketing and brand awareness goals. My portfolio is available upon request.Work• MARKETING-INTEL: Wrote website copy for company rebranding and site relaunch • ONE COMMUNITY GLOBAL: Website copy editor and content writer• HAPPY HEARTS FUND: Research and copy writing for Annual Report• MAKE-A-WISH FOUNDATION: Social media campaign management; Grant writer netting over $50,000 corporate donations in 3 months; Events management and fundraising campaign copy writing; Weekly news blast; Outreach video script; Press releases• CRYSTAL TECHNOLOGIES: Wrote branding and web copy while managing google ad campaign• MYSTIC WOODLANDS ART: Wrote website copy, sales copy for direct-marketing campaign, email copy, and copy for flyers/brochures; upcoming Google ad campaign in 2016• WILL PAYNE HARRISON: Wrote press releases & web copy for album promotion and direct-marketing campaign• THE NASHVILLE PHOTOGRAPHER: Wrote website biography• HENRIETTA DIRRIWACHTER: Wrote professional MFA Artist Statement for national gallery exhibitions• PUCKER MOB: Regular contributor to lifestyle website with over 50,000 views/shares of my articles• THOUGHT CATALOG: Contributor to lifestyle blog with millennial audience for modern issues• YOUR TANGO: Published articles on women's website • HETTY DIRRIWACHTER: Wrote website copy, press releases, and managed social media campaign for MFA exhibition; redesigned website in 2016 for brand re-launch with social media outreach campaign
  • Wdg
    Content Strategist & Writer
    Wdg Sep 2016 - Apr 2018
    Washington D.C. Metro Area
    Lead Content Strategist for WDG, one of the top digital agencies in Washington, DC.• Department lead for storytelling initiatives, including both client projects and internal brand development initiatives.• Project managed all client interviews, case studies, weekly newsletters, thought leadership blog, social media campaigns, and event promotion marketing material.• Researched and wrote project RFP's for potential client contracts worth up to six figures. Projects awarded include large scale nonprofits, government contracts, and foundations/associations.• Led omnichannel marketing campaigns with targeted SEO for lead generation and traffic increases.• Performed regular analytics on WDG site content and write/curate site content weekly in coordinated marketing efforts.• Managed WDG’s internal nonprofit initiative, GiveBack DC, and perform basic photography for internal marketing initiatives.• Conducted and wrote interviews with industry experts, including C-Suite executives and high level stakeholders. Created targeted cross-promotion marketing strategies with major industry brands, including Capital One, WordPress VIP, and more. • Conducted client stakeholder interviews, strategy exercises, and creative sessions to establish content priorities, tone & voice, and branding requirements. Produced deliverables including content governance guidelines, SEO guidelines, creative briefs, and brand style guides. • Wrote and edited key site content for clients ranging from top-level navigation pages to entire site content.• Coordinated with clients to manage content production throughout project lifecycle and content entry on WordPress and Drupal CMS.
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  • Garden City Community College
    Faculty Member
    Garden City Community College Jan 2016 - Apr 2018
    Garden City, Kansas
    Design and implemented ENGL 101, 102, and Literature 101 courses on Canvas LMS with full curriculum development, scaffolded instruction, and course management (avg. 25 students per course.
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  • Tarrant County College
    Faculty Member
    Tarrant County College Jan 2014 - Apr 2018
    FACULTY MEMBER, English 2327: American Literature to 1865; ENGL 2328: American Literature Since 1865; ENGL 1301/1302: Composition I/11; Technical Writing.- Taught college literature course focused on critical analysis of and scholarly engagement with significant American literary texts through and since 1865, across multiple genres. - Proficient in managing content production and student engagement through BlackBoard LMS- Proficient in modular design and multimedia instruction (video & written).FACULTY MEMBERDual Credit-English 1302: Composition II (Hybrid); Dual Credit-English 1302: Composition II (Online)- Taught dual credit hybrid courses for high school students earning college credit hours, as well as online versions of this course in repetition. -Instruction included college-level comprehensive research methodology, critical analysis of literary, expository, and multimedia texts, and modern scholarly discourse.
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  • Metro Nashville Public Schools
    Instructor
    Metro Nashville Public Schools Aug 2015 - Aug 2016
    Bailey Magnet Stem Prep Middle School
    • Resident teacher for 6th Grade ELA Global Literacy courses at inner-city, urban school; RTII Instructor; Composition Pullout Specialist Instructor• Created and modified literacy curriculum for 6th grade students to include composition focus• Established classroom norms with student input to minimize management concerns• Utilized student-centered learning techniques, such as project-based learning and individualized goals• Implemented differentiated instruction informed by both formative and summative assessments• Designed cross-curricular thematic units centered on enrichment activities and grade-level texts for Tier 1 RTI • Encouraged critical thinking through stimulating discussions, text set exploration, and purposeful writing• Collaborated with ELA classroom teacher and EE teacher to develop individualized academic goals for students with IEP’s and 504 plans; Licensure received May 2016; CPR/First Aid Certified
  • Institute Of Reading Development
    Reading Development Instructor & Program Sales
    Institute Of Reading Development May 2014 - Jul 2016
    Dallas, Tx
    -Taught 7 levels of reading development courses for students, ages four years through continuing education adults. -Instruction centered on reading development skills, including phonemic awareness, comprehension and fluency building techniques, study skills, increased reading speed instruction, and absorption. -Taught over 500 students per semester through in-class instruction, home practice, reading development activities, and technology-based instruction- Students improved comprehension, reading speed, fluency, textbook, and critical analysis skills. -Participated in part-time program sales for in-person and newly developed online programs
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  • Dallas County Community College & Mountain View College
    Faculty
    Dallas County Community College & Mountain View College Jan 2013 - Dec 2014
    Dallas/Fort Worth Area
    • DCC: Taught Dual Credit Composition 102 course for High School students in hybrid format• DCC: Taught 3 COMPOSITION 101/102 courses on rhetorical analysis, scholarly composition, and academic discourse• MVC: Taught two levels (three courses in total) of English Composition courses focused on scholarly composition, argumentation, and critical analysis skills. Working with original curriculum designed to suit both traditional lecture and computer-mediated classrooms, students work to comprehensively build critical thinking skills, rhetorical expertise, and high-level academic analysis techniques. Through carefully constructed academic assignments which utilize innovative multimedia techniques, students transition from developmental-level writing to advanced composition skills, demonstrating learned expertise in a wide variety of composition assignments. Moreover, curriculum is designed to facilitate enhanced classroom learning dynamics through class-wide academic explications, group projects and participation, and technologically driven learning modules.
  • The Make-A-Wish Foundation
    Development & Events Strategist
    The Make-A-Wish Foundation Dec 2012 - Dec 2013
    - Worked under strict deadlines for various non-profit development projects, including individual donation submissions as well as large-scale benefits and other projects. -Managed donor relationships with individual and large corporations, including Walmart and Macy's. - Developed key written material for web, newsletters, donor submission applications, information pamphlets, and fundraising events. -Managed grant application writing, incurring over $50,000 in corporate grants awarded within three months. -Represented the MAW Foundation at various schools, non-profit information fairs, and corporate events and engaged directly with current and potential donors. -Worked with other departments as needed, including volunteer coordination department. Here, I was required to engage directly with Wish families and children, and helped organize and operate different donor events, such as "Breakfast with Santa" Christmas events and the first annual "Walk for Wishes" fundraiser.- Proficient in Raiser's Edge Database, as well as in writing both national and local grant applications.- Developed key written and presentation material for fundraising and donations duties, and organized and synthesized donor information and data for entry into company databases.
  • The University Of Oklahoma
    English Composition And Technical Writing Lead Instructor
    The University Of Oklahoma Aug 2010 - Dec 2012
    -Lead instructor of 16 Composition and Rhetoric & Technical Writing courses.- Developed original curriculum around academic writing, argumentation, and rhetorical analysis. - Managed daily instruction, student evaluation, and grading.- Developed all projects, assignments, and lecture/web content.- Elicited strategic improvement in structured academic writing and analytical techniques from students as they transitioned between required courses.- Developed innovative multi-media techniques to enhance writing skill and student performance in the classroom.
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Brittany Estes Skills

Editing Research Teaching Curriculum Design Leadership Publishing Proofreading Academic Writing Grants Academia Higher Education Classroom Management University Teaching Qualitative Research Lecturing Nonprofits Web Content Writing Event Planning Marketing Writing Blogging Drupal Wordpress Lms Content Strategy Digital Marketing Content Marketing Training Newsletters Marketing Strategy Digital Strategy Content Management Content Management Systems Creative Strategy Storytelling Digital Storytelling

Brittany Estes Education Details

Frequently Asked Questions about Brittany Estes

What company does Brittany Estes work for?

Brittany Estes works for Cvent

What is Brittany Estes's role at the current company?

Brittany Estes's current role is Senior Manager, Customer Marketing.

What is Brittany Estes's email address?

Brittany Estes's email address is br****@****ilt.edu

What is Brittany Estes's direct phone number?

Brittany Estes's direct phone number is +121449*****

What schools did Brittany Estes attend?

Brittany Estes attended Vanderbilt University, University Of Oklahoma, Franklin College Switzerland, Texas A&m University, University Of North Texas.

What are some of Brittany Estes's interests?

Brittany Estes has interest in Writing, Baseball, Editing, Volunteering With A Purpose, Travel And Photography.

What skills is Brittany Estes known for?

Brittany Estes has skills like Editing, Research, Teaching, Curriculum Design, Leadership, Publishing, Proofreading, Academic Writing, Grants, Academia, Higher Education, Classroom Management.

Who are Brittany Estes's colleagues?

Brittany Estes's colleagues are Tyler Conley, Corbin D., Connor Ganley, Jennylee Ramos, Madeline Mason Stalnaker, Burcu Kivanc, Jack Wright.

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