• Serve as Global strategic advisor to multiple brands to develop and deploy influencer, press, virtual selling, partnership, and content strategies in Americas, EMEA, and APAC• Lead new platform acceleration to drive content to commerce best practices • Lead strategy for transforming consumer data, trends, and insights into compelling storytelling to reach business objectives • Partner with Global Brands, Travel Retail Brands, Regional Integrated Marketing and Regional Brands to deliver GTM strategies that are on brand, channel-specific and market-relevant• Collaborate with Digital Marketing and Consumer Insights team to create innovative 360 marketing innovations• Secure and manage influencer partnerships for brand campaigns including, negotiations drafting contracts, content briefs, and creative influencer/press mailings• Implement and optimize metric measuring and tools whilst continually building out data capabilities that inform on business questions• Build, manage and maintain influencer, press, and related travel partner relationships to build brand equity and drive channel desirability • Assist with developing partnership marketing proposals for retailers, airlines, etc.• Manage brand partners, vendors, timelines, and budgets across regions for global campaignsBrands: Estée Lauder, MAC, Clinique, Dr Jart+, Origins, Aramis Designer Fragrances, Too Faced, Lab Series

• Led the development and activation of strategic solutions to build brand equity and deliver results for clients • Maintained and managed client relationships in order to implement strategies and advise on best practices across traditional, online and social media• Developed communication plans, program budgets, KPI’s and timelines consistent with overall strategy.Organized and managed press conferences, media events, launch events, media and influencer experiences based on project objectives • Created press materials, pitches and content to support key messaging and secured brand building features and interview opportunities• Built and maintained relationships with local, regional and international media and influencers• Clients: Norwegian Cruise Line Holdings, HBO Asia, Vinexpo, La Piola Restaurant, The Fleming Hotel, Residence G Shenzhen, Northrop & Johnson, Kata Rocks Resort, VERO Chocolates, Gordon & MacPhail, Collinson Group

• Planned and managed digital marketing strategy and public relations strategy.• Developed e-commerce products as an additional revenue stream.• Analyzed website data, social media data and OTA comments in order to implement improvements and find business opportunities.• Managed media buying and work with creative and digital marketing agencies to plan, develop and execute branding campaigns.• Developed and maintain relationships with local, national and international media as well as social media influencers.• Organized quarterly media trips as well as execute media calls to key and growing markets.• Created strategic plans for quarterly buzz marketing events in line with product launches.HIGHLIGHTS:• Successfully launched brand and tactical campaigns for Shangri-La’s first resort in Mainland China. Within the first 18 months of operating the resort has received over 20 accolades including Conde Nast Traveler’s The Hot List: 2015 Newly Opened Hotels and Trip Advisor’s 2015 Top 10 Family Friendly Hotels in China.Celebrity Experience Video• Launched a mini celebrity experience campaign in cooperation with Travel + Leisure for the summer holiday. The campaign's video organically reached over 2.3million views and ranked in the Top 10 videos on Le TV for the month. The resort recorded it highest average occupancy and highest monthly rooms revenue during the summer holiday period.Jack Ma Foundation Inaugural CSR Event• Pitched and secured official partnership opportunity with the Jack Ma Foundation for their first ever Rural Teacher Initiative ceremony and lecture. This high profile event made front-page headlines in some of China’s top daily publications. The event generated over 200 news clippings with direct mention of the resort. Social media posts from the resorts official account became the posts with the best organic results YTD.

Project | Hotel Jen, Beijing ( Pre Opening Team) June-August 2016• Delivered assets to specification across an array of creative media including print, online, photography, experiential, etc• Ensured that creative briefs/ requests are submitted on time, vetted and assigned to agencies• Partnered with operations teams to ensure accurate and timely availability of assets for global needs• Managed pre-opening activities and budgets across an array of creative disciplines and marketing channels including but not limited to collaborations, seasonal programs, social campaigns etc.

• Managed the development of below-the-line and above-the-line marketing collateral• Led restaurant and bar marketing plans• Maintained and update press kits, databases and collateral.• Developed and maintain local and international media contacts.• Executed public relations plans targeted for brand partnership with schools, media, embassies, airlines and tourism boards.• Drove awareness campaigns for consumer vote based awards for outlets.• Monitored guest comments and interaction on online platforms: Trip Advisor, Trip, etc. • Assist with photo shoots, video projects and official photography.HIGHLIGHTSRebranding Campaigns • After undergoing a multi-million dollar renovation and rebrand the hotel needed to rebuild its image to align with a younger, trendier brand profile. I assisted with both brand and tactical campaigns for Rooms, MICE facilities, F&B outlets and the Kerry Sports Complex. I specifically assisted with ad campaigns, ID development, launch events and execution of tactical offers.NFL Partnership and Events • Led and executed marketing and PR plans for Beijing’s only official Super Bowl Party. Co-sponsored by NFL China, the event featured high profile football legends, gained international coverage and the hotel was able to sell over 400 tickets per event. Additionally, I secured media partners and charity prize sponsors, arranged press junkets and made VIP media arrangements. Social Media Marketing: Instagram • Engaged one of Instagram’s top accounts in the Chinese market (@beijingemily) along with @igersbeijing for Beijing’s first hotel based Instagram meet and photo walk. Beijing’s most active instagramers participated in the event. The meet generated over 100 unique photos, thousands of likes and tripled the hotel account’s following.

• Directly supported the regional corporate office on pre-opening public relations efforts for • Shangri-La’s first hotel in the Tibetan-Qinghai Plateau. During the pre-opening phase the hotel landed a spot on CNNs Top 12 Most Anticipated Hotel Opening of 2014. • Assisted with organization and execution of pre-opening media events for over 90 media in three cities.• Utilized market research and insights to create all press kit materials, story pitches and website content for distribution.

• Created, edited and proof read internal and external communications collateral (Company News and Highlights, Company Newsletter, Press Releases, Reports and Earnings announcements, Q&A, and Opinion and Synopsis Reports).• Provided support for China and regional communications teams.• Involved in refining and augmenting executive communications (scripts, speeches, letters, PPT) for department head and CEO office for presentation internally and externally.

• Copywriter: Create audience-focused copy for jewelry companies and develop online content.• Copywriting & Process Development: Developed copy for website and for online and print marketing materials. •Created admissions process and co-developed a study abroad program. Provided consultation on application material selection.

Key Project—Triple Medics: Performed marketing and patient outreach for TianTan Puhua and Phoenix Hospital Group.