Brittany Gabel Email & Phone Number

Oakland, California, Us

Oakland, California, Us

- Steered lifecycle strategy and campaign execution for >150 email and push campaigns, driving >30% of Credit Karma’s enticed logins - Completely overhauled welcome series with on-brand messaging, better targeting, and unprecedented personalization; increased new customer retention by >5%- Envisioned and executed on strategic pivot for Credit Karma’s highest volume monthly email campaign; improved click rates by >70% while improving customer experience- Owned engagement and go-to-market strategy for Relief Roadmap to help members financially weather the pandemic; drove 35M unique logins since April launch- Helped test and define member segments for net-new and existing lifecycle campaigns- Managed team of 2 growth engagement marketers and 2 html developers - Coached direct reports and mentored junior associates (weekly tactical 1:1s, weekly team meetings, monthly career chats, servant leadership disposition)

Oakland, California, Us

- Built out entire portfolio of 50 financial journey email campaigns; each campaign told a highly personalized story of progress over time; delivered 500K monthly reactivations - Launched Karma Monthly campaign, the most personalized, dynamic and technically complex email in Credit Karma’s email portfolio. The email presents an overview of the major changes in a given customer’s credit profile; delivers 1-2M unique monthly logins- Served as key stakeholder for data science and machine learning team; vetted and reviewed ML impacts on enticed portfolio- Onboarded and managed team of 2 new growth associates

Oakland, California, Us

- Built out nascent identity monitoring notification program, driving 5X+ more logins between year 1 (5M logins) and year 2 (29M logins)- Owned engagement and go-to-market strategy for new Credit Lock feature- Tested 10+ campaign strategies to reactivate inactive, dormant and churned members; identified financial journey storytelling as winning strategy for reactivation.- Developed comprehensive framework for tracking customer movement across Credit Karma’s activity bands; reported reactivation efforts and impact to marketing leadership- Successfully advocated strategic pivot from churn reactivation to churn prevention

• Generated the political will and support for the merger of the Metropolitan Transportation Commission (MTC) and the Association of Bay Area Governments (ABAG) (each with $900M and $27M budgets respectively) by evaluating 8 alternative merger options and engaging policymakers and c-suite executives• Redesigned the permit center customer experience and workflow for the City of San Jose to improve customer service and shorten turnaround times• Managed pricing analysis of City of San Jose permit fees to close budget gap and generate an additional $11.3 million in revenue• Identified critical staffing needs after major investment in automated technology and online member portal for major public retirement system• Evaluated feasibility of merging two Bay Area transit operators by analyzing ridership data and operational costs• Launched new analyst workload dashboard and performance plans• Prepared dozens of written reports and presentations to executives and policy makers

• Developed a growth strategy to equip public parks agency to scale its operation and deliver $300 million in capital projects over the next 10 years• Established new performance metrics and data collection methods for three large cities• Designed and led executive team workshops to identify organization-wide management and systems improvements• Designed and led dozens of performance measurement trainings, strategic planning workshops, and organizational improvement work sessions with cross-functional teams

• Compared peer/competitor data using operating budgets, staffing, workload, and operating practices• Analyzed client financial, operational and performance data

Developed a comprehensive online training database that tracks the professional development of 700+ agency employees; trained 70+ supervisors on how to use the system; assembled a strategic plan for the Training Division that identified a pathway for growth in the area of management and leadership development.

Provided research and course support to the Chair; collected, managed, and analyzed data from the Bureau of Labor Statistics, INEGI (the Mexico Census), and many other governmental sources; prepared weekly PowerPoint presentations for 400+ student undergraduate course.

Interviewed undergraduate females about their "reproductive strategies," found interviewees, conducted interviews, analyzed and coded data.

Assisted with the completion of her upcoming book about the political awareness of rural Chilean women during the Pinochet Dictatorship, managed data, conducted library searches, designed new website.

Growth Series

Engagement + Retention Deep Dive

B.A., Interdisciplinary Studies And Spanish

Master Of Public Administration (M.P.A.), Public Administration

Certificate In Data Analysis And Statistical Inference, Coursera Online Learning Platform