As a Product Manager, I am responsible for bringing to market offerings within SMART’s overall product & services portfolios. This includes defining market needs, service delivery models, contributing to roadmap and lifecycle management. I work cross functionally throughout the organization to ensure SMART delivers on the market needs and contributes to revenue growth in SMART’s product offerings.

• Analyze and optimize process and digital content creation workflows, suggesting areas of opportunity• Plan, estimate and execute product roadmap• Provide leadership and guidance for Product Owner apprentice• Provide direction for development team • Works without close supervision• Exercises Scrum and Agile processes• Provide day to day support on the implementation of projects, tasks, innovations and opportunities; coordinate with stakeholders, define objectives… Show more • Analyze and optimize process and digital content creation workflows, suggesting areas of opportunity• Plan, estimate and execute product roadmap• Provide leadership and guidance for Product Owner apprentice• Provide direction for development team • Works without close supervision• Exercises Scrum and Agile processes• Provide day to day support on the implementation of projects, tasks, innovations and opportunities; coordinate with stakeholders, define objectives, communicate moving milestones, escalate appropriately, etc.• Collect, define, provide analysis and recommendations, to articulate business and digital requirements for e-Commerce initiatives• Measure, track and report on the key metrics of delivered digital e-Commerce initiatives and action on digital channel performance with support of IT teams• Proactively assess and recommend solutions to enhance and improve our conversion rates and other identified measures of success (KPIs)• Perform ongoing benchmarking and analysis of competitive digital channels to make recommendations for improvement while proactively staying abreast of the latest developments in the digital and competitive landscape• Build key relationships with internal stakeholders (i.e. Marketing & Revenue) and vendors to drive e-Commerce activity• “Owns” relationship with multiple third party vendorsNoteworthy Achievements:• Integration and migration of Teamsite CMS to Adobe Experience Manager• Successful execution of WestJet’s redesigned homepage, header, footer and multiple new components• Implementation of 3rd party translator and translation of entire website• Successful development and launch of WestJet’s “Flight Guide” Show less

- Created a program for children with special needs- Manages a team of 20+ volunteers and associates- Generates donations and grants on behalf of the program- Plans and executes fundraising events- Built and manages specialpups.org website- Manages all social media channels- Creates compelling marketing materials- Communicates directly to and manages participants and their registrations- Executes day-of tasks alongside team- Member of the board of… Show more - Created a program for children with special needs- Manages a team of 20+ volunteers and associates- Generates donations and grants on behalf of the program- Plans and executes fundraising events- Built and manages specialpups.org website- Manages all social media channels- Creates compelling marketing materials- Communicates directly to and manages participants and their registrations- Executes day-of tasks alongside team- Member of the board of directors Show less

• Create short and long term Digital content plan/strategy• Liaise with the content team, social media team, merchandising team, planning team, and campaign team to ensure content is aligned throughout • Manage work back schedules to stay on track for successful online content• Work with internal and external writers to ensure timelines are met• Review and provide feedback on web site creative, content and other tactics associated with Marks.com and L’equipeur.com • Perform… Show more • Create short and long term Digital content plan/strategy• Liaise with the content team, social media team, merchandising team, planning team, and campaign team to ensure content is aligned throughout • Manage work back schedules to stay on track for successful online content• Work with internal and external writers to ensure timelines are met• Review and provide feedback on web site creative, content and other tactics associated with Marks.com and L’equipeur.com • Perform content QA on Marks.com and L’equipeur.com• Coordinate with stakeholders to receive approval on all online exclusive promotions and campaign components• Present quarterly competitive reviews as it relates to web content and story telling• Create web content for Mark’s and L’equipeur digital properties to enhance the customer experience and optimize traffic and sales.• Work with Social Media team to ensure content is aligned • Assists with web marketing strategy. Show less

Planned and ensured smooth execution of tasks leading up to and including the Collide-O-Scope Fashion Show. Encouraged team synergy at all times. Delegated tasks effectively to produce the "best show to date". Controlled the processes back stage during the show which entailed organization of models, timing of music, conversing with media personel, problem solving as well as taking care of any other task that popped up. In addition to being the stage manager I also produced two additional… Show more Planned and ensured smooth execution of tasks leading up to and including the Collide-O-Scope Fashion Show. Encouraged team synergy at all times. Delegated tasks effectively to produce the "best show to date". Controlled the processes back stage during the show which entailed organization of models, timing of music, conversing with media personel, problem solving as well as taking care of any other task that popped up. In addition to being the stage manager I also produced two additional swimwear and clothing lines and the other class projects that were showcased. Show less