Brittany Kee Email & Phone Number

Boston, Ma, Us

Cambridge, Massachusetts, United States

Developed and executed B2B marketing strategies for client Quest Diagnostics targeting physicians, health systems executives, and payorsDrove the creative strategy for complex subject matter, including genomics, oncology, and lab operationsCollaborated with cross-functional teams and discerning stakeholders to ensure successful execution of client projects that were on strategy, on brand, on budget, and on timeChaired the agency's first AI Council, with a mission to responsibly adopt AI to enhance our work and deliver more value to clients

Drove brand development and marketing campaigns for clients in the healthcare, technology, finance, manufacturing, insurance, CPG, and non-profit industriesServed as the agency's key brand and digital strategist, working directly with creatives, media planners, and technologists to ensure quality delivery of brand identity, marketing campaigns, platforms, and contentOptimized internal processes for increased quality and efficiencyClients: Allievex, Risk Strategies, AccuTec Blades, Computer Services Inc.

Beverly, Ma

Boston, Ma

Lead digital strategist for multiple Novartis therapies: Cosentyx, Kisqali, Afinitor, Ilaris, and GleevecCollaborated with key stakeholders to develop effective and measurable marketing ecosystems that help patients find the information they need on their digital and social platforms of choiceManaged the execution of campaigns and content strategies for launch brands, established brands, and LOE brands across creative, brand planning, digital, UX, development, media, and analytics teams

Boston, Ma

Identified key insights and digital opportunities within cross-channel brand ecosystemsConducted stakeholder interviews, surveys, focus groups, content assessments, competitive analyses, and primary and secondary researchCollaborated with digital media, UX, design, experiential, development, and analytics teams to bring creative concepts to life that laddered up to our strategic roadmap, brand objectives, and benchmarksClients: Shire, Partners HealthCare, EmblemHealth, Harvard Business School, and MassMutual

Boston, Ma

Identified key insights and strategic recommendations for digital executions. Insights were identified through conducting stakeholder interviews, surveys, focus groups, content assessments, competitive analyses, and secondary research.Worked with the UX, design, experiential and development teams to bring creative concepts to life that laddered up to the strategic roadmap and objectives.

Woburn, Ma

CBI is the leading provider of market-driven, unbiased conferences for the pharmaceutical, biotechnology, medical device and healthcare industries.In my role as marketing manager, I coordinate and execute marketing initiatives for about 30 conferences a year spanning across compliance, clinical, channel strategy, commercialization, financial and validation verticals.

Boston, Ma

Genuine is an award-winning digital agency that delivers online brand experiences that truly engage our client's audiences.In my role as an interactive producer and account manager from 2010-2012, I maintained client relationships with four major Reckitt Benckiser brands (French’s, Frank’s RedHot, Lysol and Delsym) and their various online campaigns. The vast responsibilities of a dual producer/account manager role have allowed me to develop creative concepts and strategies for website design and social media campaigns; manage the creation and maintenance of sites among creative, motion and development departments; and provide insight to clients on new and emerging digital marketing tactics that can help meet their business objectives.After transitioning into the digital strategist position in June of 2012, responsibilities included providing strategic direction for digital projects spanning from discovery session insights, market/user research, strategy development, recommendations/ideation, execution and success measurement.Post-strategy development responsibilities included ensuring each project phase adheres to the overall strategic direction and meets established brand goals and objectives.

Assisted the VP of Account Management with digital WOM campaigns for notable clients like MTV, GameStop and Mars Inc.Compiled final reports, contributed to the company blog, organized client and campaign information, conducted research and provided insight to upper management about digital trends and new technologies. Collaborated with the account management team on MTV’s America’s Best Dance Crew 4 social media campaign, which became the highest rated season in the show’s history. Fanscape’s social outreach garnered over 900,000 YouTube views of exclusive ABDC 4 content.Launched GameStop’s Modern Warfare 2 pre-order promotion, Surprize Attack, a social media execution that helped Modern Warfare 2 become the biggest launch in the history of all entertainment properties. Fanscape’s online placements reached 2 million targeted consumers and GameStop’s online awareness in association with the game was one and a half times that of Amazon, nearly three times that of Best Buy and nearly 16 times more than Toys R Us by campaign end.

Worked directly with communication development officer to produce and distribute marketing collateral such as press releases, Web articles, fliers and media advisories.Volunteered for Starlight as part of a service-learning requirement for Writing for Marketing Course at Emerson College. Fall 2008

Bs, Marketing Communication

Public Relations

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