Brittany Madden Email & Phone Number

Traverse City, MI, US

Traverse City, Michigan, United States

Dashing Departure is Northern Michigan's premier corporate retreat planner. We offer personalized travel planning for your entire retreat from finding the perfect place to stay and meeting space for your group to booking team activities and restaurant reservations to arranging transportation.

* Oversee global branding, marketing strategy, planning, and execution for a global B2B technology company to drive lead generation and increase revenue. * Develop and execute marketing campaigns to achieve KPIs through social media, email, SEO, trade shows, thought leadership and partnerships. * Member of the global leadership team contributing to.

Greater Grand Rapids, Michigan Area

• Establish E-Commerce KPIs and develop strategies to hit sales and traffic goals
• Performed competitive analysis to develop USP and buyer personas
• Manage 7 e-commerce team members in digital marketing, merchandising, customer service, and shipping & receiving
• Implemented HubSpot CRM and trained Marketing and E-commerce departments
• Maintain omni-channel customer experience for the store and website clients
• Perform keyword research for SEO strategy and implement in blogs and web content

Greater Grand Rapids, Michigan Area

• Developed the marketing strategy to drive store and event traffic
• Hired and directed a team of 4 marketing specialists to implement strategies through social media, email, events, and partnerships
• Developed brand standards and ensure all marketing is in line with brand values
• Developed personalized marketing campaigns around customer segments and lifecycle
• Measured and analyzed campaign and event performance and made data-driven decisions
• Ensured fluid communication of all marketing activity to all departments

Greater Grand Rapids, Michigan Area

• Promoted to Business Partner to handle businesses $5M and up in less than 12 months
• Exceeded my goal YOY averaging at 107% above goal
• Built marketing strategies for nationwide B2C & B2B companies and agencies
• Performed competitive and website analyses to uncover sales & lead gen opportunities
• Developed content calendars and brand messaging for annual marketing campaigns
• Worked with the creative team to make ads for display and social media campaigns

Greater Chicago Area

• Identified and presented Mobile Ad Campaigns to Fortune 500 clients
• Established and maintained strong agency and client relationships with Starcom, Sprint, OMD, Digitas, PHD, & Critical Mass
• Collaborated with creative teams and brainstormed ideas for client’s campaigns
• Analyzed and optimized campaigns to ensure delivery
• Grew National Appliance account by 50% in 2 months

Greater Chicago Area

• Built and managed all linear and addressable plans for $20M account list in the Midwest Region
• Managed make goods, arranged for under-delivery schedules, and prepared post analysis
• Organized research and competitive information for sales staff using MRI systems
• Established strong contacts at both agency and client levels

Greater Chicago Area

• Coordinate the development and maintenance of all accounts for the VP, Account Executive and ASR in the Midwest Region in all aspects of the order process
• Establish strong contacts at both agency and client levels; act as a liaison with advertising agencies in monitoring accounts
• Responsible for booking new and revised plans in Dealmaker to be presented to clients/agencies
• Resolve problems with copy, billing/invoices, order discrepancies and inventory issues
• Daily monitoring of the Account Executives on air schedules including allocations, flighting, branding, and traffic
• Manage liability, arrange for under-delivery schedules and prepare post analysis

-Studied interactive advertising management theory and creative practice and completed eight credits in six weeks-Attended the Cannes Lions Advertising Festival and learned about the newest trends in advertising-Participated in seminars and two workshops delivered by the most innovative thinkers in the global communications industry -Observed over 200 of.

-Organized and assisted with promotional events, station events and remote broadcasts-Collaborated with coworkers on the "Go Pink" Breast Cancer Campaign-Scrutinized sales and marketing at each level of the station -Learned to write a commercial and promo

• Administrated the distribution of MSU message boards to top clients and MSU facilities
• Responsible for assisting my team to insure campaign was underway and on schedule
• Assessed campaign when finished to make sure the task was completed properly

B.A., Advertising

Activities and Societies: Michigan State University Advertising Association Study Abroad: Advertising and Public Relations a la.

Advertising

• Studied interactive advertising management theory and creative practice • Completed eight credits in six weeks • Collaborated with a.