Responsible for product ownership of online candidate experience solutions deployed across the organization, including but not limited to: career website administration and digital content strategy through CMS, employer brand representation and website analytics reporting. Publish front-end website updates and collaborate with project teams on the implementation of larger-scale initiatives requiring backend integrations and product implementation. Analyze business problems/opportunities in the context of requirements, and recommends and develops solutions that enable the organization to achieve its goals.

Helped form a new recruitment marketing team with the goal of attracting and retaining top talent and providing a positive candidates experience. Lead recruitment marketing efforts for 30 hospitals across the enterprise using digital marketing strategies. Was responsible for creating marketing campaigns, building landing pages, creating and managing career site content and launching digital marketing tactics such as Google Ads, Facebook ads and other social media advertising. Analyzed and reported ROI on marketing campaign initiates and overall application data to leaders in the organization.

Identified and engaged with high quality candidates to join the HCA Healthcare team. Created strategic sourcing plans for hiring initiatives based on market data for 16 acute care hospitals in the TriStar Division.