My team collaborates with product, brand, and marketing teams across the organization to develop compelling demo content highlighting the value of the ServiceNow Platform and Generative AI. Highlights include:- Launch product marketing for Now Assist, ServiceNow's powerful Generative AI capabilities.- Keynote speaker for ServiceNow's first ever in-person product release event, presenting three demo segments highlighting new features in Generative AI, Admin, and Developer experiences.- Develop key demos for keynotes, website, and sales enablement.- Maintain executive relationships to create product demos for B2B C-Suite buyers

I bring Salesforce Platform messaging to life by showcasing stories of customer success utilizing the product. Successes include:🖥️ • Development of 11 demos for the #1 most viewed Product Roadmap session at Dreamforce 2021.🖥️ • Produce creative product demos and product positioning for Salesforce keynotes at Dreamforce and TrailheaDX, sales enablement programs, and analyst engagements.🍎 • Development of an internal enablement program to train product marketers on product storytelling best practices.

Led technical product marketing for Salesforce CDP (formerly Customer 360 Audiences). Key engagements include:🚀 • Launched Tier 1 product suite, Customer 360 Truth (later rebranded as Salesforce Genie)📈 • Led development of digital and customer marketing campaigns resulting in 21% higher lead generation🖥️ • Developed brand stories and demos for worldwide events including Dreamforce, Connections, and TrailheaDX🎤 • Master Your Marketing event series speaker🎤 • Dreamforce 2020 session speaker📈 • Manage analyst relations for Marketing Cloud industry campaigns

I led creative and digital product marketing efforts for Pardot. Key metrics include:🚀 • Launched redesigned Pardot Demo Org for sales and SEs with 18 new pieces of content🖥️ • Led 2019 Dreamforce B2B Marketing keynote product story & demo development💰 • Drove development of the top three campaign mailers, totaling $13.1M in marketing pipe☁️ • Dreamforce creative and activation lead 2017-2019🎤 • Salesforce World Tour speaker and demo presenter 2017-2018 (Atlanta, New York, Toronto, Chicago, Boston) 📈 • Gartner positions Salesforce Pardot as Leader in Lead Management (2018)

• Led a team of marketers and designers as consultants for projects and campaigns from large corporations to startups.• Designed & developed branding, collateral, digital campaigns and front-end development for a multifamily real estate corporation, working with over 20 new-construction apartment complexes located throughout the Southeast.• Managed social media campaigns for Coca-Cola projects including AMC theater partnerships and commerce experiences for Share a Coke and a Song program.• Partnered with agencies and companies on large-scale UX projects for brands including Sprite, WordPress, Launch Digital, and Dasani Sparkling.

• Multidisciplinary visual designer and project manager for clients including Coca-Cola, Dasani, Sprite, AMC, Solid Gold dog food, and lifestyle beauty brands.• Develop digital brand strategy design for Share a Coke; designed and executed website user flows and prototyping for Coke’s presence at Essence Fest 2014-2017.• Led a group of junior designers and interns, providing art direction on social media executions, email campaigns, website redesigns, and app UI design.

• Acted as designer, project manager, and front-end developer at this boutique agency• Designed & developed multiple successful package designs for national brands including Zep cleaners and Strength of Nature.• Designed and developed responsive websites with HTML, CSS and JavaScript.• Drove creative direction for print, digital and packaging campaigns for the agency’s two largest clients.

• Visual design professional, partnering with boutique agencies in south Florida, to provide full design services.• Developed successful state-wide Out-of-Home creative campaign strategies for the largest hopsital service provider in Florida, HCA Healthcare.• Managed client relations for over 10 accounts. Nurtured strong project management skills and the ability to work independently, on time and on budget.

• Boutique agency internship, learning how to manage customer accounts, lead customer meetings, develop relationships with other designers and interns.• Transformed into a freelance role, where I coded websites from Photoshop builds, designed brochures & menus for restaurants, and worked closely with the owner on digital projects including photoshoots, video projects, and focus groups.

Promotions Director for Harborside Activities Board• Coordinated 10 on-campus events each year for student engagement.• Developed promotional materials for all on campus events, including shirts, swag, digital and print campaigns• Maintained the organization’s web site and social profiles.• Managed event vendors and assigned and managed the promotions budget.Computing Center Assistant• Assist students with computers and lab equipment, maintain supplies, loan equipment, repair student computers and address other technology issues