Senior Product Designer
CurrentAs a Senior Product Designer on the H-E-B Retail Media team, I work across the department’s 3 verticals to identify, strategize and execute product design work. I design responsive web applications that support the end-to-end campaign lifecycle—from prospective opportunities to recap reporting. I am also responsible for designing net-new onsite ad placements. In order to gain alignment with my cross functional team and stakeholders, I assist in strategizing design work to impact quarterly roadmaps. I also conduct user research interviews, design reviews, share outs, workshops and transitional phasing kick-offs. To supplement, I leverage Figma/Figjam environments for design iterations, prototypes, demo videos and collaborative meetings. I work in teams consisting of an Associate Designer, Developers, Product Managers, Business Systems Analysts, and Data Analysts. I work in tandem with my PMs and BSA to align with the business on requirements and prioritization of work. Business stakeholders I work with include Directors, Account Executives, Media Planners, Account Managers, Creative Development, and Media Operations.