Senior Business Development Officer
Philadelphia, Pennsylvania, United States
I formulate sales and marketing strategies aiming to acquire lucrative new SEG partners and small credit unions. I also develop comprehensive content for financial literacy seminars targeting specific needs of police academies and school districts and prepare and present financial literacy seminars to core groups. Additionally, I assist in preparing presentation materials for initial sales meetings while strategically organizing and setting up conferences aligning with core members. I manage the internal reporting process to track the status of business development stages and conduct presentations to business managers of potential partners. Key Achievements: • Oversaw $55M in total existing share growth and managed over $165M in total existing loan growth.• Introduced over 50 new Select Employer Groups within first two years, expanding membership pipeline by over 50k.• Secured over $20M in new shares and achieved over $65M in new loans.• Oversaw portfolio for 235+ Select Employer Groups (SEGS) to foster partnerships and expand membership.• Demonstrated exceptional performance by consistently surpassing monthly goals, securing over 9K new households within last six years.• Secured 97% of core select employer groups within two years in 3 counties (Gloucester, Cumberland, and Camden), including Police, Fire, EMS, and municipalities.• Attained penetration rate of over 27% among 31k employees and successfully secured contracts with all three police academies in Gloucester, Cape May, and Camden.• Acquired prospective companies aligning with PFFCU's selection criteria in specified geographic region, including Camden, Gloucester, Cape May, Cumberland, and Salem Counties.