David Wright Email & Phone Number

Greater Philadelphia

Delivering solutions for high-strength wastewater treatment, sustainability,regulatory compliance, and renewable energy generation.

Clifton Heights, Pennsylvania, United States

Managed all marketing and customer acquisition and retention activities to maximize sales expansion and revenue growth of 130MM family-owned company. Responsible for consumer-centric integrated marketing plans, segmentation, and brand identity, externally and internally. Promoted brand through tradeshows, farmer’s markets, websites, newsletters, sponsorships, and strategic partnerships. “Let’s Get Local” program succeeded in partnering with regional farms, restaurants, Universities, corporate dining, catering, and assisted living stakeholders. Responsible for strategic communications and lists, websites, e-mail, sales collateral, market reports, advertising, e-commerce app, specialty lists, signage, videos, catalogs, and social media platforms.

Responsible for membership programs and services designed to drive growth and deliver value for assigned membership regions of North America, Europe, Middle East and Africa. Provided strategic and focused approach to business plans for key membership segments to address first-year retention rates, member value propositions, and overall member satisfaction. Developed recommendations to improve acquisition, retention and engagement strategies at the chapter level designed to improve grass-roots level participation and chapter success.

Concurrently managed multiple non-profit organizations and led all business operations, strategic direction and multi-disciplinary staff and volunteer committees, including boards of directors. Responsible for budgets in excess of $1MM+ and expanding and retaining membership while generating mission-critical revenue such as member deliverables, sponsorship, certification, and educational and networking conferences/meetings.

Marketing and fundraising campaigns and operations support of the Wharton Fund and Wharton Alumni Affairs and Annual Giving. Promoted importance of sustained participation and donor retention to Wharton Alumni and friends through strategic messaging and integrated communications plans designed to build a tradition of giving to unrestricted annual fund, a critical funding source that supports mission-critical programs and provides access and opportunity to the world’s most talented business minds.

Msj (Masters), Integrated Marketing Communications

B.A. (Bachelors), Advertising, Marketing Communications