Brittany Ashie Email & Phone Number

Mississauga, On, Ca

Toronto, Ontario, Canada

Mississauga, Ontario, Canada

Crafted and introduced a fresh social community engagement strategy aimed at advancing business goals and enhancing online sales performance via social channels.Contributed significantly to the successful launch of the company's inaugural TikTok channel, assuming a key role in both the development and implementation of a distinctive social community engagement strategy.Collaborated cross-functionally with various departments within the company to orchestrate marketing joint campaigns aimed at driving tangible business outcomes.

Mississauga, Ontario, Canada

Led social media and influencer marketing initiatives, orchestrating integrated digital brand marketing campaigns aimed at enhancing channel traffic, fortifying customer relationships, and driving both PTO and sales across multiple platforms, including YouTube, Twitter, Instagram, Facebook, and TikTok.Enhanced organizational collaboration by expanding cross-functional capacities, fostering cooperation across departments to align priorities, functions, and overarching goals effectively.Utilized customer feedback to drive process enhancements and address long-term business requirements, ensuring continuous improvement and alignment with evolving market demands.Oversaw social media agency activities, directing the creation of dynamic marketing content and communication tools for promotional campaigns to bolster brand visibility and engagement.Collaborated closely with key stakeholders, including C-level leadership and business partners across functions, to strategize, develop, and execute fully integrated and strategic digital marketing campaigns that catered to ongoing business needs and objectives.

Mississauga, Ontario

Leads social media community engagement efforts and spearheads the development of integrated digital brand marketing campaigns aimed at boosting channel traffic, fostering stronger customer relationships, and driving both PTO and sales.Collaborates closely with key stakeholders, including C-level executives and cross-functional business partners, to strategize, develop, and execute fully integrated and strategic digital marketing campaigns that effectively meet ongoing business needs.Oversees the implementation and evolution of 'always on' responsive and proactive social media community management strategies, ensuring swift and effective responses to customer inquiries and feedback.Leverages research data to assess the competitive landscape, analyze market share, identify key opportunities, and monitor social media and PR sentiment surrounding products, enabling informed decision-making and strategic planning.Received recognition for outstanding work on Twitter global best practices, particularly regarding mobile flagship launches and #PowerUp with Director X social media campaigns.Develops and maintains the social media content calendar and roadmap, ensuring that KPIs are consistently met or exceeded.Initiated a social media community management project on Twitter in partnership with HQ, enhancing the customer service experience and driving PTO through the use of customized response templates and troubleshooting solutions.Monitors and maintains the health of Samsung Canada's social channels, collaborating closely with Service, Digital Marketing, and PR teams to address concerns and mitigate potential risks.Led the implementation of user-generated content (UGC) on social platforms, enriching engagement and fostering a sense of community among users.

Toronto, Canada Area

Established a thriving media company dedicated to showcasing Canadian food, fashion, and culture through extensive event coverage across Ontario and Quebec. Accountable for curating and managing all content disseminated across diverse media platforms, including Instagram, Twitter, and Tumblr.Appointed as the Special Entertainment Reporter for 680 News at the CNE, providing exclusive coverage and insights into the renowned fair's highlights. Additionally, adeptly orchestrates bespoke events for clients within the entertainment industry, such as hosting a VIP launch for a new season on iTunes PodCast.Recipient of multiple accolades in photography competitions for personal works, with notable features in esteemed publications like the National Post's Gastropost. Recognized by CNN for contributions to an online piece spotlighting global celebrations, with a personal photograph representing Canada showcased prominently.

Toronto, Ontario, Canada

Developed and oversaw the social communications strategy within the organization, continually staying abreast of industry trends and innovations to effectively navigate the evolving landscape of social media within shopping center applications.Managed the creation and curation of compelling social content, fostering vibrant online communities across various properties including CF Toronto Eaton Centre, CF Sherway Gardens, CF Fairview Mall, and CF Shops at Don Mills.Generated engaging content across multiple social media platforms including Twitter, Instagram, Snapchat, and Facebook.Captured and provided coverage of significant store openings at shopping centers, including prominent brands such as Saks and Nordstrom.Consistently achieved or surpassed monthly social key performance indicators (KPIs), with regular sharing of comprehensive reports.Served as the primary social communications liaison for retailers, shopping center staff, Guest Service personnel, and customers, reinforcing Cadillac Fairview's social brand and fostering meaningful connections within the community.

Toronto, Canada Area

Oversaw all marketing and public relations functions across L-Eat Group's diverse portfolio, encompassing L-Eat Catering, Paese Restaurants, L-Eat Express, The Great Gobbler, and Penguin Event Staffing.Led brand development initiatives and cultivated a vibrant organizational culture.Formulated comprehensive marketing strategies, meticulously managing advertising budgets, conducting thorough market research, and driving enhancements to all social media platforms and website infrastructure.Executed various marketing collateral including advertising campaigns, graphic design projects, photography endeavors, and product packaging innovations.Drove engagement and visibility through robust social media management, while fostering positive relationships through effective public relations efforts and seamless corporate and client communications.

Toronto, Canada Area

Oversees the day to day operations of the Yorkdale Genius Room to ensure accuracy and customer satisfaction. Modifies and performs real time adjustments to availabilities to meet customer demand. Allocates the right team members to accomplish goals (such as repair deadlines) and create promoters of the Apple brand. Motivates, leads, and inspires others on the team to meet or exceed customers expectations. Chosen to represent the Genius Team on a management committee to improve morale storewide. Hosts team meetings, prepared agenda, created motivational awards and received positive feedback. Successfully mentors peers and has trained new Genius Administrators. Relied on to onboard all new team members, coordinating their training schedules. Implemented best practices for Canadian Administrators to improve the work flow in their Genius repair Rooms. Respected by peers as a go to person for technical and procedural information. Works closely with Inventory Control Specialist team to ensure accurate service part inventory. Intimately aware of inventory levels and order replacement consumables as needed. Assess parts required and place orders prior to deadline for repairs, completing all necessary paperwork. Answers phones in a cordial and expedient manner, resolving customer service issues effectively. Update service records continually to reflect current repair status, ensuring accuracy of details.

Toronto, Canada Area

Connected with key influencers to build relationships and establish business connections

Toronto, Canada Area

Consistently met sales metrics, top female sales person in Canadian Apple Retail for an extended period. Selected to create email communications to share with the store on how to improve sales metrics. Demonstrated products to customers and introduced them to the right solutions for their needs. Built rapport with customers, often seeing them return and request my assistance.Exhibited patience, calm demeanor, and an excellent ability to listen to customer’s wants and needs. Provided an unparalleled shopping experience in the store. Attracted new customers with a no pressure sales approach, building brand loyalty. Solid technical background enabled detailed explanation of our products and how they work. Created promoters by creating owners.

Peterborough, Ontario, Canada

Successfully troubleshot and resolved simple to complex technical issues assisting customers via the phone. Met and exceeded monthly sales and phone metrics, selling computer solutions. Provided correct technical knowledge and great customer service. Demonstrated empathy for frustrated customers and helped them resolve their issues.Recognized for adjusting appropriately to the skill level of the customer calling, from novice user to expert. Always spoke positively about both the brand and our third party partners. Effectively utilized additional resources when needed to bring technical issues to resolution.

Psychology/Sociology

Public Relations/Image Management