Brittany Carder Email & Phone Number

Greensboro, North Carolina, United States

My skills include styling for Campaign, Lifestyle, Studio, Flat Lays, Pin up, Prop Styling and Photo Studio Art Direction.Always open to new clients in the SE area, please reach out to wendy@directionsusa.com or adrienne@directionsusa.com to book!Clients Include: A&F, Marie Oliver, Wrangler, Lee, Lowe's, Food Lion, Sam's Club, Adidas Kids, and Carhartt kids

Mooresville, North Carolina, United States

Led on-figure, in-studio photographic creative efforts for Print, Digital, Retail business channels for the client, HBI Brands. Collaborated with creative and merchandising partners, using expertise in visual communication and problem solving. Managed and mentored creative talent providing direction, coaching and professional development guidance. Collaborated with client and creative partners to brainstorm and concept seasonal photography needs for omni-channel exposure plans. Directed photo shoots, pre-production meetings, selection of talent and resources to meet project objectives. Collaborated effectively with studio and client team members on assigned work to deliver the highest quality results. Participated in client pre-production meetings for assigned projects, providing creative input concerning product presentation. Established, directed and maintained the creative photography standards. Responsible for the organizing and final selection of all assigned photography. Conducted review of new photography with Senior Leadership ensuring that presentations are complete, effective, and meet creative and marketing objectives. Partnered with pre media team to ensure final images meet technical standards. Identified and recommended solutions to graphic problems in partnership with Client Designer team. Collaborated with lead photographer to mentor photographers. Understood the client’s brand and properly adhere to guidelines/requirements.Clients include: Hanes, Champion, Bali, and Maidenform

London, England Metropolitan Area

Styled product for clients as an expert on-figure, flat lay, pin up, and mannequin stylist with high attention to detail and ability to work in fast paced environments. Implemented seasonal window displays, visual merchandising, and regional outfitting for clients with guidance from home office and regional store teams. Created trend reports based on shopping patterns of regional customer and provide updates of local seasonal window content in London’s major shopping areas. Adapted to new studios, teams, techniques, and feedback while maintaining a positive attitude and openness to others ideas. Most recent work: Installed Spring 2022 window display for A&F at Regent St. Clients include: Amazon, Victoria’s Secret, Express, Abercrombie & Fitch

Columbus, Ohio Area

Led the Women's Styling Team for global campaigns, eCommerce on-figure styling, and store mannequin outfitting for US, EMEA, and APAC regions. Presented elevated brand key looks to leadership designed to drive results with a focus trend, analytics, sales, seasonal buys, and marketing. Collaborated often with leaders in other departments to meet business goals by building and maintaining positive relationships. Consistent travel as Lead Stylist for seasonal campaign photoshoots in US and International locations managing team of freelance help. Created impactful visual displays aligned with campaign story telling, product launches, and brand outfitting. Contributed to a yearly sounding board regarding shopping behaviors, ways to improve company policies, and being more inclusive as a brand. Reimagined fresh ideas and solutions for new working methods for team and department during pandemic. Managed team of two Women’s Stylists and supported Mens and Kids often. Leader among a team of five stylists, reporting into Creative Director. Left position due to family relocation to London but still work with team on a freelance basis.

Columbus, Ohio

Created brand style direction for Womenswear and Menswear for Express by outfitting window and in-store mannequins to 350+ store fleet to drive sales. Supported weekly eCommerce studio sets and monthly editorial shoots. Traveled monthly for photoshoots and to support new concept store openings in locations all over US. Collaborated with visual team to create seasonal floorsets in mock store and worked with store management to help setup in local high volume stores. Curated styles for diverse set of influencers to support marketing for Express’ almost 1M social media followers. Gained experience supporting new digital styling team and guidance on making online customer outfitting recommendations. Worked with team on projects to promote body positivity and stylist - model trust on set. Created Express Stylist Internship program and led a highly productive team of three assistant stylists reporting to Lead Stylist.

Columbus, Ohio Area

Created female and male outfits for global Hollister stores to drive sales, including additional looks tailored to company-specific regional segmentation strategies in EMEA / APAC. Traveled bi-monthly, both locally and internationally, to direct implementation of seasonal floorsets and train store management on brand styling techniques. Built window displays for new prototype stores enhance customer experiences. Outfitted weekly for eCommerce, influencers, and social media platforms. Brought forth ideas for improvements to our store documentation process and ways to lean in more digitally to have a positive environmental impact. Lead a team of two reporting to Senior Stylist. Temporary filled lead role while manager was on Maternity leave.

Columbus, Ohio Area

Supported Hollister styling direction by working closely with Visual Merchandising team to ensure outfitting ties back to product placement and create an inspiring shopping experience for the customer. Presented outfitting to company leaders at each visual floorset. Assisted Stylist with styling out of all seasonal photoshoots, eCommerce looks, and on-figure styling sets. Attended festivals for trend research and complied deck of findings for leadership. Learned how to team up and be flexible during large company reorganization and role shifts. Trained Stylist Assistant and reported to Stylist Team Lead.

Columbus, Ohio Area

Assisted abercrombie kids styling team with eCommerce shoots, mannequin outfitting, sample organization, and store documentation. Learned styling techniques such as flat, on-figure, and mannequin techniques. Created seasonal inspirational swipe for kids brand based on relevant fashion and social media trends. Supported Stylist team lead on projects at the home office and in local stores. Reported to an Associate Stylist.

Columbus, Ohio Area

Assisted A&F Women's domestic team to create visual experience for customer through product placement to drive sales. Traveled with team to stores in US to implement and audit seasonal floorsets. Completed company Leadership Development Program for recent college graduates in Jun - Aug 2013 before placed on A&F Women's team. Reported to an Associate Visual Coordinator.

Minneapolis, Minnesota

Assisted shop customers in making purchases from store and answering any product inquiries they had. Filled sales floor to ensure inventory was fully stocked and communicated with manager when items needed to be reordered. Kept store shop tidy and often supported WAM Shop Manager by placing product in a visually appealing ways to inspire customer sales. Constructed inspiring shop window displays outside of University of Minnesota's Weisman Art Museum designed by Frank Gehry. Received The University of Minnesota’s “Student Design and Scholarship Excellence Award” for Visual Design at the WAM shop.

Minneapolis, Minnesota, United States

Worked as Student Brand Ambassador on a contract basis while in college for Periscope based in Minneapolis. Some events include passing out information or products to support brands like Miller Lite, Target, and Minnesota Vikings.

London, England

Exposed to role of Trend Forecaster by competitive shopping all boroughs of London. Represented Trendstop at fashion PR events and London Fashion Week 2012. Assisted Head of Trend by highlighting and sorting predicted new season apparel trends such as garment style, color, and fabrication based on Fashion Week. Helped create trend reports for client-specific projects. Supported CEO, reported to Head of Trend, and assisted Trend Editor with various special projects and tasks as needed. Interned while studying abroad as a Junior in Spring of 2012.

Bloomington, Minnesota (Mall Of America)

Learned role of a Store Merchandiser through seasonal, weekly, and daily visual merchandising projects such as styling mannequins and product placement on sales floor. Helped setup home office directed window and store displays with manager and display artist. Assisted customers to determine their shopping needs, answer questions about product, and make stylish suggested recommendations. Worked in Urban Outfitters at The Mall of America - the largest mall and busiest malls in the US! Interned during the summer before Junior year.

Bachelor'S Degree, Retail Merchandising With An Apparel Focus

Activities and Societies: Pi Beta Phi - Minnesota Alpha Chapter Study Abroad Spring 2012 - London UK FAB: Fashion and Business Student.

Marketing

Completed all freshman electives and transfered to U of M Sophomore year

High School Diploma

Activities and Societies: OHS JV & Varsity Dance Team Student Council Spanish