Britt Kasco Email & Phone Number

Toronto, Ontario, Canada

Toronto, Ontario, Canada

While people and ideas are equally distributed, opportunity and resources are not. Operational arm to the Community Team at Techstars working to increase access to entrepreneurship, and build strong entrepreneurial ecosystems, all over the world.

Toronto, Canada Area

Curating travel experiences that empower solo female travellers to explore off the beaten path places, authentically, safely and sustainably.

Toronto, Ontario, Canada

@threadandbark_toBespoke, mixed media art created from wild and reclaimed materials.

Toronto, Ontario, Canada

Built of a batch of 10 startups from early stage to venture-backed companies via the Techstars Toronto 2021 Accelerator Program.- Managed the operations and logistics for fast-paced accelerator programming, including the strategic pairing and facilitation of mentor and investor meetings, and workshops - Led an associate team in support of company business development and project support related to customer discovery, marketing, product management, research, content writing, pitch delivery and investor deck development- Hosted dynamic socials that helped to create a community atmosphere in a virtual world- Prepared and fine-tuned company pitches and presentations ahead of Techstars Toronto 2021 Investor Reveal and Demo Day; co-developed and ideated Techstars Toronto 2021 Demo Day reel and event that was broadcasted to thousands of investors

Toronto, Canada Area

∙ Supported the research, design, and operations of G Adventures and National Geographic Journeys product in Africa, Europe and the Middle East∙ Spearheaded revamp of internal product learning processes with the creation of resources designed to aid sales teams with on-demand product knowledge, and as a resource for company-wide product education∙ Optimized logistics and enhanced customer experience through expert knowledge of competitive landscape and KPIs, and traveller feedback analysis∙ Managed Independent tour product line and ancillary product offering; in initiative to increase revenue generated by ancillary product I consistently exceeded global targets by 15-32% avg∙ Led effort to align product learning strategy goals and initiatives of various stakeholders across the business∙ Curated and developed/copy-wrote web and brochure content

∙ Managed the post-tour experience for clients travelled to Africa, Europe, and Middle East product regions; identified areas of opportunity and improvement in all areas of the business by using client feedback case management to identify and track trends, enhance the customer experience, and insight changeActively drove the growth of the 'RandomAct of G' traveller recognition and loyalty initiative that correlated to $50,000+ in new bookingsExpert negotiation and communication abilities as required for successful company-client relations and dispute resolutionMarketing-savvy background allowed me to contribute to the alignment of goals and strategy of the Customer Experience Team and greater Consumer Marketing teams, specifically by way of NPS Promoter activation

Toronto, Canada Area

Making the work of the greatest photographers from all over the world accessible to both new and experienced art collectors.- Led and executed all local marketing strategies to position YellowKorner’s start up operations in the Canadian art market - Worked with head office in France to streamline local marketing campaigns with global initiatives- Managed creative assets for Toronto galleries; coordinated the briefing, concept and creative approval stages with internal creative and digital teams- Implemented campaigns to strengthen brand identity through digital, social and event-based marketing- Developed an in-depth client database that served as the foundation for improved client communication, tailored customer service and effective campaign design- Introduced, designed and operated the direct mail system; consistent monitoring of customer engagement statistics helped to achieve an optimized template and scheduling method - Planned and managed both private, and public gallery events with effective resource and budget management

- Led teams in various field work projects in which responsibilities were both interactive and observational: tracking customer shopping patterns, observing customer-clerk and customer-product interaction, product display analysis and interviewing - Administrative duties included data coding and collection (MS Excel), leading debrief sessions and interpreting insight gathered - Researched gathered for a wide range of companies including large Canadian banks, Shoppers Drug Mart, the CNE, and the LCBO

- Co-designed deep-dive analysis to test in-house sales techniques for CIBC financial products; contributed to the award winning redesign and implementation of the MPSO program (Pegasystems' Business Transformation Award 2014)- Monitored and managed focus groups - Implemented comprehensive data collection and database management (MS Excel) to identify trends in participant responses and behaviour - Extracted key insights and co-developed findings presentation for moving-forward business plan

- Interaction and teaching style malleability to diverse ethnicities, ages, including class structuring according to student abilities- Provided immediate emergency assistance when required- Constant supervision of facility including maintenance procedures

Hon. Ba, Political Science, English

Activities and Societies: Ski and Snowboard Club, CIUT.fm Radio

Postgraduate Diploma, International Marketing

2012 - 2013