Brittany Lancor Email & Phone Number

• Formulated and executed strategic plans to drive membership growth through targeted initiatives• Developed data-driven, multi-channel marketing campaigns in close collaboration with the marketing team to attract new members, enhance member retention, and win back former members• Established a multi-channel lead generation campaign and management strategy to grow membership and prospect pool • Developed marketing materials and strategies to further engage and support ENA state leaders in recruitment and retention efforts• Managed planning for specific tradeshows to promote ENA's mission and drive membership growth

• Developed and implemented strategic marketing campaigns to recruit, retain, and reinstate members (conceptualize, write, edit, design, and distribute printed materials and digital messages); implemented new multi-channel, targeted approach to messaging resulting in a 5% increase in total membership YoY• Managed annual membership renewals and optimized processes, resulting in the association’s highest renewal rate to-date • Prepared and executed annual marketing plans for virtual and in-person courses and events; spearheaded all marketing efforts for 2022 Annual Meeting, surpassing registration goals by 26%• Oversaw and tracked annual budgets for membership, courses, and events• Managed the association’s database (AMS) and provided proactive solutions to improve processes and the member experience• Maintained the AADSM website by updating web copy, page design, upcoming events, and graphics• Executed email marketing campaigns using Constant Contact• Identified appropriate events to exhibit at; prepared marketing plan, budget, and materials for exhibit booth; represented AADSM at each event and attended to booth traffic• Served as staff liaison for new task force and primary point of contact for third-party vendors including designers, printers, PR and marketing companies • Assisted with launching and managing new member benefits, including an online discussion board, job board, and mentor program

• Managed the development, maintenance and refinement of AASM online communities; collaborated with IT department and project manager to ensure smooth, timely launch of new member benefit• Administered deliverables, oversaw online community activity, and served as staff liaison for four new Sleep Team Assemblies • Wrote content for monthly engagement emails sent to 8,000+ members • Represented the AASM at internal and external events - recruited member volunteers, prepared marketing plan, budget, and materials for exhibits, attended to booth traffic• Continued collaborating with membership team to develop recruitment and retention strategies, training staff, serving as managing editor for Montage, and managing the AASM Mentor Program, which saw a 12% increase in participants from the previous year

• Assisted with the creation of membership recruitment/retention strategies - writing copy for invoices, emails, surveys, social media posts, direct mail pieces, and membership applications• Coordinated the production and distribution of a quarterly membership newsletter sent to 10,000+ members (by mail and email)• Served as the staff liaison for the Young Physicians Committee - drafted meeting agendas, coordinated committee-driven projects, drafted quarterly status reports for BOD meetings• Trained staff on new AMS (Fonteva/Salesforce)• Redesigned and oversaw the fulfillment of new member onboarding kits• Developed and maintained new mentorship program for members - generated communications and marketing pieces, tracked participation and program success, and hosted a reception at the annual meeting• Responded to general membership inquiries via phone and email

• Developed and maintained a clientele pipeline by analyzing business leads via Salesforce software• Made 60+ phone calls daily to communicate the value of Yelp advertising to business owners • Qualified businesses based off specific goals and negotiated packages suited to client needs

Davenport, Iowa Area

• Connected with 200+ local businesses to promote downtown Davenport as a place to live, work, & play • Wrote content for weekly e-newsletter sent to 11,000+ subscribers via Constant Contact• Engaged 11,000+ social media fans through management of Facebook, Twitter, and Instagram accounts• Developed and oversaw marketing plans, press releases, advertising budgets, media buys, and sponsorship requests exceeding $300,000 for 5 major events• Administrative duties - responded to daily emails, answered phone calls, scheduled meetings, recorded board meeting minutes

Davenport, Iowa Area

• Wrote content for Downtown Davenport Partnership (DDP) Weekly eNewsletter • Managed DDP Facebook, Twitter, and Instagram• Assisted with marketing and implementation of four major festivals• Researched, compiled, and organized information from 20+ websites regarding upcoming events• Updated and managed DDP web page and calendar via Wordpress

Davenport, Iowa Area

• Communicated with 70+ vendors to organize involvement in summer festivals and optimize their experience• Managed $70,000 in vendor revenue for three successful festivals• Oversaw sponsor contracts for revenue exceeding $160,000 in cash and $240,000 in in-kind donations• Strategized and executed the operation of three annual festivals attended by 50,000+ individuals• Managed and developed content for Downtown website as well as festival websites

Davenport, Iowa Area

• Collaborated with university administrators and 60 +clubs to organize student-led events for 2,500+ students• Programmed and promoted campus events including comedians, bands, and low-budget events throughout the school year attracting audiences ranging from 25-600 people• Communicated with agencies to negotiate contracts and book on-campus events• Managed and trained a team of 30+ student members during small to large scale events• Led weekly meetings , oversaw event contracts, and assisted with budget management• Served as CAB representative at university functions and network at public events• Increased organization's member count by over 500% • Managed Facebook and Twitter accounts • Organized fundraising event that raised $2,000+ in donations for the Susan G. Komen Foundation

• Introduced incoming freshmen students to St. Ambrose campus, staff, resources, and overall first year experience• Addressed issues and concerns of first year students’ parents and guardians• Interviewed faculty and staff to gather important information about St. Ambrose’s resources and facilities

• Assisted faculty advisor with organizing weekly events and typing agendas• Informed freshmen with necessary first year information• Contacted speakers to sufficiently inform freshmen of campus-related topics

• Collected and interpreted data for clients through Google Analytics• Compiled reports for clients to explain data in an organized, informative way

Bachelor Of Arts

Diploma