Brittany Lee Grant Email & Phone Number

United States

Atlanta, GA

Greater Atlanta Area

• Develop and maintain high-quality analysis and actionable editorial insights to help inform growth strategy related to audience development and traffic delivery goals. This position sits at the intersection of Audience.
• Delivers trend analysis for traffic delivery and audience growth activities while monitoring the success of strategies and tactics. Investigates significant changes in traffic patterns When necessary recommending.
• Routinely analyzes all audience KPI for trends and data-intelligence in order to provide regular and evolving internal reporting to all stakeholders.
• Works with advertising, newsroom, and production on company marketing projects that have a circulation component.
• Creates materials to educate the National ad sales team on positioning The Undefeated in the marketplace as well as sales materials to support the sales team in pitching campaigns.

Research Armory, New York, NY

Worked on the Sport-Product and Client multimedia sales research teams. Assignments included NFL, NBA, SEC Network, Boxing, ESPN the Magazine, Social Media, ESPN Mobile Media and Apps, audience segments including; Black/African American, Women, Millennials, Affluents, also directly supporting the Atlanta National sales team and SEC Network sales team.

Greater New York City Area

• Provided the sales teams of Rolling Stone, Men’s Journal and Us Weekly with analysis of syndicated and non-syndicated market research data to facilitate fulfillment of digital and print client RFPs
• Generated daily digital request data runs utilizing comScore Plan Metrix and Media Metrix. Print request reports are created using MRI and MMR through EZ Tab software, PIB through Kantar Media and Starch through GfK.
• Analyze Rolling Stone, Men’s Journal and Us Weekly Starch results for each issue and compose a topline summary to be distributed to the respective advertising/sales teams. Present Starch monthly issue results summary.
• Update circulation trend reports, online user profiles and share of market reports in accordance with various data releases

New York, NY

• Responsible for maintaining the most current monthly traffic updates on the Wiki intranet page for all websites within The Wall Street Journal Digital Network including; WSJ.com, MarketWatch.com, Barron’s Online, Smart.
• Updating marketing deliverables with most current audience profile and demographic data from multiple resources including Mendelsohn Affluent Survey and Nielsen @Plan quarterly releases
• Maintaining the most recent metrics for The Wall Street Journal Digital Network online, mobile, tablet and video using monthly Omniture and comScore data
• Fulfilling sales representative custom data requests and competitive requests for existing clients and potential client RFPs. Also, summarizing the data in a comprehensive format to be forwarded onto clients and.
• Managing the Starch ad recall measurement program including both interview and online survey methodologies for The Wall Street Journal, WSJ Magazine and WSJ iPad

• Media:
• Responsible for all client media activities, inclusive of media scheduling (print, journal/non-journal. digital, & other medias), Advertising agency ad hoc requests for journal requests, journal subscriptions, ad spend.
• Prepare client planning competitive presentations and new business media planning pitches for prospective clients.
• Collect, review, analyze competitive brand data and prepare client weekly/quarterly competitive reports.
• Contracting print and digital media on behalf of clients while maintaining the agreed upon budget.
• Collect digital metrics for client advertisement and form reports. Analyzing CPM and comparing among various digital campaigns.Finance:

• Establish and maintain exceptional communicative relationships with a plethora of venue owners and managers and their respective staff: as well as interact with consumers at each event in order to promote brand/product.
• Specifically requested by clients to work their exclusive venues because of experience with the process, brand knowledge, strong initiative and interpersonal communication skills.
• Prepare recap reports after each event detailing the customer demographics, product response, Manager responses rating of the promotion and promotion models.

New York, NY

• Working with the director of mobile and digital marketing at Jive Label Group. January 2011 through May 2011.
• Assist in the building and launching of various artists’ mobile apps using Mobile Roadie.
• Establish and successfully complete mobile hotline/mobile subscription contests and sweepstakes, create widgets and connect band – to –fan phone calls using Mozes.
• Draft social media updates pertaining to mobile marketing campaigns.
• Drafting creative scripts for artists to record which I then upload onto their respective voice lines.
• Creating power point presentations: pitching new mobile platform campaign ideas while balancing new technology with artist relevance.

Bachelor Of Arts, Humanities; History;

Activities and Societies: History Club, Elected Treasurer

Primary Degree: Bachelor Of Science, Business Administration; Marketing,

Activities and Societies: Society of Human Resource Management, Secretary 08-09 Finance Chair on organizational board for hosting the 2009.