- Researched and wrote six articles per month, encouraging lead generation, customer retention, and high net promoter scores, while navigating regulations.- Researched and wrote AI procedures and guidelines, advocating for early adoption and responsible use, while implementing common sense guardrails.- Designed and deployed Qualtrics surveys and created results dashboards.- Promoted my529 through relationship building in Utah and nationwide.

- Served as Editor-in-Chief of the LexisNexis Risk internal newsletter to over 800 employees.- Acted as lead ghostwriter and copy editor for 10+ articles monthly.- Researched industry news and subsequent policy impacts for future articles.- Generated themes, sourced images and executed newsletter layout and distribution.- Created reports using data analytics to track metrics.

- Served as Editor-in-Chief of the LexisNexis Law Schools department's weekly internal newsletter to employees.- Acted as lead proofreader for all LN Law Schools student marketing digital copy.- Project managed the marketing team calendar and spreadsheets for bi-weekly status meetings.- Managed postings to the Law School external and internal websites, including customer segment specific landing pages with an audience of 140k+.- Designed website banners, implemented tracking metrics and managed rotations of up to seven concurrent views segment targeting over 140k+ customers.- Coordinated between designers and internal marketing services to produce more than 50 pieces and 1 million+ copies of collateral annually.- Negotiated promotional purchasing, which exceeded $3 million and often up to six simultaneous orders, from product research to auction, through production and distribution of 250k+ items annually.- Informed management with strategic financial planning through budget spreadsheets and charts. - Assisted in event coordination and promotional ordering for trade shows. Planned and managed the marketing team’s exhibit at the Law School sales meetings.- Facilitated as team liaison for both our rewards vendor and customer service.

- Collaborated with Wesley Spectrum’s C-suite and an external agency to rebrand the organization, achieving an increased awareness of the nonprofit among the community and charitable donors.- Authored press releases and initiated a media campaign which established contacts in several channels to promote and market future events and exciting changes.- Updated the internal and external modes of communication including intranet, website, internal and external publications, in addition to managing the organization’s internet store. - Assisted with planning fund raising events, such as the Tour of Homes and Golf Tournament.