Brittany Matters Email & Phone Number

New York, New York, United States

New York, New York, United States

New York, New York

Greater New York City Area

Greater New York City Area

- Manage day-to-day anchor client relationships, providing counsel and strategy for Nuria Beauty, Lilly & Lime Swimwear, Koolaburra by UGG and Werk- Develop and maintain press relationships, secure media placements and develop, write and execute key press materials- Manage clients’ social media accounts by developing and executing social and content strategies and copy editing- Developed and executed partnership and client exposure strategies- Supported Nuria Beauty launch including PR/marketing strategy, product seeding, event planning, influencer outreach and social media strategy- Developed ideal customer avatars to guide PR, social and marketing strategies

Greensboro/Winston-Salem, North Carolina Area

- Lead the planning and execution of strategic and creative press initiatives, generating meaningful coverage in industry publications to build awareness of clients’ brands and product assortment - Pitch print, online and TV outlets, building and maintaining relationships with key editors while effectively communicating client’s value proposition - Plan PR strategy for product launches and campaigns- Conceptualize, plan and execute in-store events for industry bloggers and media- Track media coverage and assemble monthly PR reports for clients - Develop press materials including press releases, fact sheets, media alerts and press kits- Build and maintain media lists for clients in the apparel, home and hardware industriesHighlights- Spearheaded influencer marketing campaign for coastal apparel brand, resulting in 30+ features on fashion and lifestyle blogs and social media- Led PR strategy for celebrity collaboration product launch, securing national media coverage in industry publications- Generated a 50% increase in media coverage for client in five monthsClients: Fruit of the Loom, JERZEES Activewear, Jarrett Bay Clothing Co., Coastal Shower Doors, Channellock, Inc., Stearns Financial Group, Precision Fabrics Group DermaTherapy, Greensboro Children's Museum

Greensboro/Winston-Salem, North Carolina Area

- Coordinated and distributed over 40 comprehensive marketing proposals.- Concurrently managed a pipeline of 50+ leads at a time, ensuring proper follow up, nurturing leads through the sales process.- Coordinated and followed-up on all initiatives as assigned by CMO.- Developed prospect lists, monitored creative and produced mailings.- Set up new business databases and filed agency materials for quick and easy access for RFP process.- Lead development of new business pitches to prospects including proposal and presentation preparation.

Greensboro/Winston-Salem, North Carolina Area

▪ Assisted in managing all new business functions and activities ▪ Researched, identified, targeted and refined sales prospects▪ Set up and maintained automated database for sales/promotion activities

Greensboro/Winston-Salem, North Carolina Area

▪ Composed content for monthly company newsletters while maintaining client status and administrative duties▪ Researched relevant industry trends and statistics for potential and current clients ▪ Collaborated with creative and client service departments to initiate and manage production of marketing materials and client presentation materials

Southampton, New York

• Maintained social media accounts and highlighted branding at sponsored events• Informed potential clients of rates and sizes, materials and deadlines, and editorial calendars • Composed and updated media kits to include company logistics• Organized and directed professional photography shoots• Settled weekly production list• Contributed to organization and production of events of up to 1,000 guests

High Point University

▪ Gathered and analyzed primary data via surveys sent to African American woman aged 14-19 regarding their perception of safe sex communication▪ Recruited subjects from local high schools to participate in focus group sessions▪ Led a focus group discussion after having completed the Collaborative Institutional Training Initiative (CITI) human subject ethics training