Liza Smith Email & Phone Number

New York, New York, United States

• Analyzing metrics for influencer marketing campaigns, transforming raw data into comprehensive spreadsheets to calculate performance rates
• Conducting in-depth content analysis by closely reviewing influencers’ posts to identify patterns and leverage insights for optimizing promotional content
• Assisting with list pulls for various campaigns, discovering new influencers that align with the mission and utilizing CreatorIQ to assess their performance
• Contributing to external campaign reports, identifying key performers and highlighting impactful content for clients

Chapel Hill, North Carolina, United States

• Innovating and adapting graphic styles to suit the tone and subject matter of various articles across desks
• Collaborating with fellow Design Desk contributors to develop the print layout for The Daily Tar Heel’s weekly publication

Chapel Hill, North Carolina, United States

• Facilitated personal interviews for the University Desk – one of the main investigative wings of The Daily Tar Heel
• Generated impactful journalistic content under tight deadlines while adhering to the guidelines outlined in the AP Stylebook

Chapel Hill, North Carolina, United States

• Crafted concise and compelling captions for social media posts, strategically designed to enhance follower engagement across platforms
• Contributed to the construction of the daily newsletter, DTH at a Glance, distributed to 5,000+ subscribers

Raleigh-Durham-Chapel Hill Area

• Copyedited content to ensure accuracy, consistency, and adherence to style guidelines
• Created engaging and visually appealing Instagram Reels to promote content andincrease audience engagement
• Uploaded and formatted stories from print magazines onto the company's websitesusing WordPress, thus enhancing online visibility and accessibility

Advertising And Public Relations

Bachelor'S Degree, Public Relations, Advertising, And Management