Liza Smith Email & Phone Number

New York, New York, United States

• Analyzing metrics for influencer marketing campaigns, transforming raw data into comprehensive spreadsheets to calculate performance rates• Conducting in-depth content analysis by closely reviewing influencers’ posts to identify patterns and leverage insights for optimizing promotional content• Assisting with list pulls for various campaigns, discovering new influencers that align with the mission and utilizing CreatorIQ to assess their performance• Contributing to external campaign reports, identifying key performers and highlighting impactful content for clients

Chapel Hill, North Carolina, United States

• Innovating and adapting graphic styles to suit the tone and subject matter of various articles across desks• Collaborating with fellow Design Desk contributors to develop the print layout for The Daily Tar Heel’s weekly publication

Chapel Hill, North Carolina, United States

• Facilitated personal interviews for the University Desk – one of the main investigative wings of The Daily Tar Heel• Generated impactful journalistic content under tight deadlines while adhering to the guidelines outlined in the AP Stylebook

Chapel Hill, North Carolina, United States

• Crafted concise and compelling captions for social media posts, strategically designed to enhance follower engagement across platforms• Contributed to the construction of the daily newsletter, DTH at a Glance, distributed to 5,000+ subscribers

Raleigh-Durham-Chapel Hill Area

• Copyedited content to ensure accuracy, consistency, and adherence to style guidelines• Created engaging and visually appealing Instagram Reels to promote content andincrease audience engagement• Uploaded and formatted stories from print magazines onto the company's websitesusing WordPress, thus enhancing online visibility and accessibility

Advertising And Public Relations

Bachelor'S Degree, Public Relations, Advertising, And Management