Liza Smith Email and Phone Number

• Manage social media channels and create content for ten local New Orleans businesses • Compose and develop copy for posts, blogs, and websites to maintain consistent tone and branding across platforms• Utilize image and media creation, editing, and management skills to ensure engaging and effective design• Employ robust customer service skills while engaging in dialogue, receiving feedback, and addressing concerns• Strengthen current and build new relationships with businesses and consumers

• Social Media - Grew Welch’s Smoothie Instagram by 159% and pet channel accounts from 0 to 175 followers. Achieved these results by developing and executing social media strategy for four key brands across TikTok, Instagram, Facebook, and LinkedIn, including creating content, giveaways, influencer calendars, photo shoots, and more• Category Management - Analyzed SPINS consumption data across 4 categories and 6 brands to develop a clear picture of each brand’s business and retailer’s category to inform brand strategy, forecasting, product strategy, pricing, and promotional strategy. Identify trends and drivers and prepare category management review for retailer meetings• Amazon Business Management - Grew the Amazon business by >14x by catapulting revenue from $7.8k in 2022 to over $120k in 2023. Managed the business from listing creation to PO placement to end sale and developed pricing strategy to ensure profitability of the channel• Product Commercialization - Worked collaboratively with cross-functional team to bring new items to market and revamp existing items. Launched MyPup Club Pack delivering revenue of $136,000 and Paw Pops Pumpkin flavor extension delivering revenue of $15,000. Managed all line extensions and product renovation projects across 6 brands• Packaging Design - Managed package graphics from design to print, including prepress. Managed design agency, providing direction through creative brief and continual detailed feedback• Sales and Marketing Support - Tradeshow coordination working across departments from planning to execution, developed all marketing materials for tradeshows. GS1 and 1 World Sync management and new item setup. Inmar coupon creation and management. Ensured sales price and spec sheet accuracy. Destini product locator management

• Achieved, generated, and orchestrated a 12.8% increase in HPV Vaccination completion rates in Louisiana in one year • Educated and consulted over 100 healthcare providers about HPV and methods to increase community vaccination rates• Built and established the Louisiana Vaccine Action Collaborative comprising of 112 members • Supervised, coordinated, and planned a half-day HPV summit for 55 attendees (worked with American Academy of Pediatrics and American Cancer Society) at the Shots for Tots conference • Developed marketing brochures, flyers, fact sheets, and a logo to use on various materials and handouts • Worked with key stakeholders to write and win the grant for HPV and Pediatric Flu• Prepared, wrote, edited, and revised COVID-19 Vaccination Playbook, Cooperative Agreements, Statements of Work, and the HPV section of the Office of Public Health website• Spearheaded a social media and print media HPV campaign with area agencies and was point of contact

• Contributed to the successful launch of the restaurant in a highly saturated and competitive area through teamwork and collaboration, named Best New Restaurant and Best Chef by Gambit’s Best of New Orleans readers’ poll• Utilized excellent communication and customer service skills to train other hosts and manage difficult customers

• Managed solo events as appointed restaurant ambassador for up to 700 guests• Consulted owner during establishment process to develop operations procedures, menu items, and marketing techniques

• Revamped outdated website to establish a consistent aesthetic and utilized organizational techniques to make website navigation more intuitive

• Coordinate, plan, and execute eight service events per semester with the community and 127 members• Increased membership 1,170% within four semesters• Collaborate with other executive board members to aid in the smooth operation of the fraternity

• Created an initiative to generate a comprehensive website redesign plan• Reported, promoted, and published six events to 27 online calendars • Wrote articles published for a New Orleans magazine and New Orleans newspaper• Analyzed data of 3,300 individuals from hundreds of towns to determine marketing segments

• Developed management, marketing, and communication skills through interactions with customers and involvement with products• Gained in-depth understanding of how a sole proprietorship operates

• Managed the Instagram, Facebook, and Snapchat accounts and created the first and only brochure• Established over 50 partnerships with local churches, other nonprofits, and various businesses• Constructed and improved the marketing plan, as well as articulated the next steps to promoting and informing others of the organization

• Collaborated directly with camp owners and senior staff regarding recruiting, welcoming athletes, presenting running-related information, leading discussions, and ensuring the camp run smoothly• Led a group of 16-24 middle and high school runners on isolated trails regularly• Conducted and planned daily recreational activities for more than 700 campers

• Managed and assisted in running sporting events on campus• Organized hundreds of fans, students, rivals, community members, families, and athletes during game days

• Performed a wide variety of duties requiring attention to detail, technical skills, and confidentiality• Digitized over 6,000 documents

• Led on-campus recruiting and acquisition at one of the Top 5 revenue-generating campuses • Converted 29% of leads obtained to “Elite Notetakers,” over 50% higher than the company average