Revel and Infogain work with industry leading companies on what matters most to customers and the bottom line: their brand experience and products. Through product innovation, experience design, cloud and AI, we design and build human-centered digital platforms that create more authentic, meaningful connections with customers.

• Primary client lead and consultant on Healthcare accounts • Strategic design consultant on projects creating new digital experiences, from apps to web portals to data visualization interfaces • Co-founded an initiative to bring Futures thinking and foresight design to both Designit practitioners and clients as a new offering • Worked alongside strategic design practitioners to create solutions for clients and to ensure complete client satisfaction when working with Designit

• Member of core leadership team developing Australia & New Zealand's startup business plan, including defining 'why' and values, conducting market research, defining local USP, and project mix profit analysis• Led proactive client initiatives, from ideation sprints to local marketing strategy • Strategically prioritize and streamline the team’s time and effort on client initiatives • Worked with Strategic Design Leads to ensure client satisfaction when working with Designit• Member of Designit’s Brand Council to help inspire and quality check global brand and marketing initiatives• Co-created propositions as part of Designit’s early COVID-19 response to help companies get through the current disruption and also secure a more resilient future• Worked with wider company group, including Wipro and Wipro Digital, to identify, qualify, and shape opportunities where Designit can add value

Clients: Toyota Financial Services, Suncorp Finance & Insurance Group• Primary client relationship CX lead for two key financial services and insurance accounts • Managed growth, CX strategy and 1:1 communication strategy • Led a team of 3 Business Managers and a cross-functional team of strategists, creatives, and producers to ensure delivery of high-quality work and client satisfaction

• Translated data into customer centric solutions, including growth-oriented marketing strategies, effective customer journeys, and multi-channel digital campaigns• Selected to work client-side in an 12-week agile sprint as the lead scrum master and manager of the 1 to 1 comms stream for a confidential customer loyalty POC project• Worked directly in the client’s agile product innovation hub to translate business problems into strong service design solutions and customer value propositions• Led multi-disciplinary teams of strategists, data analysts, and creatives to continually develop and maintain a high standard of unique, great work • Managed the career development and emerging strengths of 3 bright Business Managers • Oversaw financial management for my domain, from forecasting and scoping to ongoing project management

Clients: Westpac and St. George Banking Group • Managed the Consumer Finance team, with a focus on data analysis to drive actionable insights, CRM strategy, and customer-centric marketing communications• Led internal multi-disciplinary agency teams and senior clients in developing campaigns from start to finish across multiple channels, including: display, social, eDM, DM, OOH, etc. • Gained an understanding of Agile working methods to recommend and implement improvements in the client/agency Agile dynamic• Built new and strong client relationships across the Westpac Group • Oversaw financial management, from forecasting and reporting to complex project scoping

Client: Johnson & Johnson - ACUVUE Brand Contact Lenses & Corporate Equity• Established a trusted working relationship with the key client teams, from Marketing Director to Senior Management level, and became a reliable partner in delivering success• Led a pilot partnership between R/GA and Facebook’s Creative Shop to develop a disruptive, thumb-stopping social campaign aligned with ACUVUE’s key objectives and KPIs• Directed the research, strategy, creative development, Salesforce partnership and highly successful launch of ACUVUE’s first CRM Program for North American markets, resulting in incremental follow-up engagements • Managed programmatic banner creative development with over 140 dynamic custom messaging variations based on age, gender, contextual environments, and triggers• Transitioned social media platforms from scattered content to a relatable, narrative and educational approach based on brand research and performance insights • Team and event lead on social activations, from tent-pole consumer events to product launches at professional conventions• Cultivated a positive and productive partnership with the media team to ensure client and team alignment on key metrics, campaign results, project prioritization, and deliverable standards• Maintained ongoing communication and collaboration with the cross-agency partnership teams to provide efficiency and value for the clients• Partnered with project managers to ensure that work streams were tracking in line with scope and did not routinely under or over service the clients• Oversaw the marketing sciences team on the development and delivery of a quarterly competitive analysis and monthly brand scorecard

Clients: Health Quest hospitals and healthcare providers, Shire Pharmaceuticals, Bayer, MDVIP Healthcare • Created strategic advertising communications to increase brand awareness and consideration in both consumer and professional markets• Interacted with multiple clients daily as the lead liaison to execute all traditional and digital advertising, as well as high-level marketing efforts• Prepared and presented strategic presentations with successful outcomes regarding rebranding launch, overall business strategy, UX/UI website development, etc.• Managed and led core team in client strategic planning, including brand architecture shift • Maintained alignment of all communication efforts with client's business and marketing objectives• Oversaw all financial management, including developing annual scope of work based on agency resources and client needs• Coordinated and managed new business initiatives, including growing new and current accounts• Oversaw and fostered development of a strong, smart, productive junior account team

• Planned and coordinated activities in digital media, including paid search, display banners and social advertising• Worked with the media team to optimize digital placements and creative rotations• Reported on monthly performance and analytics of digital media buys• Managed estimates and billing for digital activities, including working media• Oversaw social media content creation and ongoing management of multiple social channels• Monitored competitive activity in digital media and social channels• Managed and reviewed website design, development work and new page content• Researched top keywords and recommend strategy for SEO• Wrote project briefs and worked with creative teams to develop campaigns from ideation to execution• Worked with in-house production team to ensure print and digital materials were built correctly for each publication/network• Trafficked materials to vendors and to client teams

Businesses: Samford University, Movi Medical Devices, BBVA Compass Bank, Alabama Telco • Lead strategist for the internal creative and technical team on integrated digital marketing to help clients achieve their specific goals• Responsible for implementation and ongoing management of paid search campaigns and inbound marketing programs• Guided and developed effective websites that yielded lead conversions by using tactics such as SEO, keyword strategy, social media promotion, content marketing, calls to action and landing pages• Prepared and presented monthly Web ROI reports to clients interpreting data and utilizing HubSpot and Google Analytics tools

• Assisted in new business development for potential and current clients• Responsible for the daily details and efforts of creating and executing individual client’s marketing communication plans, projects and annual integrated marketing programs

• Provided meeting and communication consultation to companies worldwide• Developed various sales and marketing strategies in order to achieve sales goals and grow existing accounts• Managed company wide product launches and trainings for new clients to ensure optimal performance of services • Acted as a liaison between client and partnered providers for negotiations and resolve on all issues • Cultivated positive and enduring relationships with diverse clientele

• Managed social media campaign for the Marrow Donor Program and Be The Match Registry• Organized and promoted Texas A&M Cancer Awareness Month• Conducted and coordinated community and campus recruitment• Created press releases for special events and marrow drives

• Increased memberships and monetary donations from alumni• Promoted and assisted members with purchasing game tickets• Managed member relations by handling any problems or questions