In charge of developing & growing the social media presence of Sixpoint Brewery by managing day-to-day social media content, engagement, community, and execution of a content strategy plan. Create & curate original content through photography, studio product styling, and video. Manage influencer outreach and artist collaborations. Track and monitor out social performance across identified key performance indicators. Serve as the brand advocate, ensuring social is thoughtfully factored into partnerships, events and campaignsDeveloped and designed brand elements, product packaging, sales materials, and redesigned the brand’s website. Design and develop custom point of sale merchandise for consumers and handled merchandise vendor relationships across the marketing department.

Manage day to day operations of the Marketing Team to develop, implement and track all marketing efforts, sponsorships and brand initiatives. Design & produce dynamic on brand visual assets for web content, proposals, signage, marketing collateral, and POS materials for promotions, product arrivals and new product launches. Create and update product and promotional photos and copy on retail and wholesale websites. In charge of maintaining and growing a strong community of beer brewers across our social media platforms. Work closely with Publicist on upcoming and targeted media to develop and support with product samples, media, pitches. Design and oversee e-marketing strategy including the creation of dynamic weekly e-blasts for multiple audiences including both consumer and retailer groups, social media growth and copy for website, blog, e-blasts & printed materials.

Worked with creative team to design client briefs, brand guides, websites, app mockups, and logos. Also worked on presentations for new business, creating graphics and icons and conceptualizing brand positioned artwork. Hands on design skills using the adobe suite (Photoshop, Illustrator, InDesign, Premiere)

Developed digital strategy and created digital marketing goals for clients that helped them build long-term relationships with their customers. Designed brand imagery, digital/print collateral, design/art direction, photo retouching, campaign assets. Cocepted and built Facebook applications for clients that achieve social media marketing goals that included optimizing Landing Pages and running ad campaigns. Experience with video editing and photography.

Assisted stylist on photo shoots and responsible for garment preparation, taping shoes, and assisting models. Sourced designers, brands, clothing samples, and props for shoots.

Helped with the Lauren Moffatt Spring 2013 Fashion Week Presentation. Assisted the designers with various tasks involving measurements, pattern making, and sourcing materials for set props.

Assisted stylists on several shoots (i.e. garment preparation, taping shoes, and dressing/fitting models). Responsible for all merchandise during shoots and ensuring proper credits

• Administered opening and closing duties of the boutique• Managed merchandise and maintained organization