Brittany Thacker (素素) Email & Phone Number

Chicago, IL, US

• Established the Regional Marketing role for PA/OH, developing localized wholesale and retail priorities, strategies, and solutions for regulated medical cannabis markets.
• Championed the commercial marketing plan for Maryland Adult Use conversion for RISE Dispensaries, resulting in a +300 bps incremental market share gain.
• Developed and executed a Field Sales Conversion program generating +$200K in vape sales, achieving a 36% conversion rate and 50+ store events.
• Spearheaded multi channel marketing plan launching VIOLA in New Jersey and Pennsylvania, with 3 store takeovers, generating +$150K in first-day sales.
• Developed the first regional 'Find Your RYTHM' music activation series, comprising 8 local activations generating +100,000 impressions

Towson, Maryland, United States

• Established the 1st channel marketing team, comprised of 2 managers, responsible for the profitable growth of the $160M LISTA and VIDMAR custom metal storage portfolio
• Championed the 3-year strategic planning process to deliver +10% growth by 2022
• Facilitated and coached key account leaders in the 1st “Top to Top” business planning process for MSC, Grainger, and Fastenal securing commitment on +20% growth programs
• Revamped and relaunched the Authorized Distributor Program(ADP) to a global network of +400 distributors, formalizing contracts, aligning pricing structures and mitigating $4M+ of accounts receivable risk
• Launched the monthly margin expansion scorecard tracking growth and performance KPIs, current estimate: +480bps vPY

Towson, Maryland, United States

• Led marketing strategies for the DEWALT, BLACK + DECKER, PORTER CABLE and STANLEY brands in The Home Depot channel; delivering +$1.5B in revenue and 2X the market growth
• Developed and coached a team of 10 diverse managers to outperform annual operating plan by +2%, +12%vPY
• Advanced 5 market-wide brand strategies to accelerate market share gain and position the Home Depot to deliver $2B, +33% growth by 2022
• Led restructuring and execution of national promotional programs, generating an incremental +$120M, +120bps margin expansion, and price discounting savings from 5% to 3.9% of net sales
• Spearheaded the Channel-Sales Onboarding Summit assimilating and training +45 channel managers to a customer-focused channel structure

Towson, Maryland, United States

• Oversaw P&L of $2.1B across the Consumer Products and Professional Power Tools portfolios, inclusive of the DEWALT, PORTER CABLE, BLACK+DECKER and BOSTITCH
• Directed a team of 10 managers responsible for annual marketing and promotional programs for the retail channel; delivering +$85M in net sales and margin expansion of +160bps
• Orchestrated commercialization of DEWALT FlexVolt platform delivering +$250M in “World’s First” across all product portfolios
• Collaborated in the joint business planning and launch of the CRAFTSMAN exclusive partnership with Lowe’s, generating +$140M in incremental sales
• Led commercial pricing strategy for the DEWALT cordless battery platforms, delivering price realization of +$18M, offsetting $120M in global inflation headwinds and supply constraints

Towson, Maryland, United States

• Led 2 direct reports responsible for the growth and development of the $190M Power Tool Accessories portfolio in the retail channel for DEWALT, BLACK + DECKER and PORTER CABLE
• Executed retail line review process at Lowe’s, Home Depot, and Walmart delivering +$25M in incremental revenue and +$15M in competitor conversions
• Developed national field sales incentive program, generating +24% increase in POS sell-through

New Britain, Connecticut, United States

• Created channel growth programs for the Home Depot portfolio of DEWALT and STANLEY brands, delivering +$9M incremental sales and +400bps in margin expansion

Mooresville, North Carolina, United States

• Maximized $120M of sales opportunities with Lowe’s across the Chinaware categoryResponsibilities Include:
• Pursue new opportunities through active participation in line reviews
• Work cross functionally with American Standard product management and channel marketing to drive projects and plans specific to Lowe’s
• Develop National and Divisional promotional opportunities in conjunction with marketing, product development, finance and the Lowe’s Merchandising Directors
• Work closely with American Standard product development teams to define program gaps and new market/product opportunities
• Maintain a comprehensive analysis of the American Standard program at Lowe’s along with the competitive programs at both Home Depot and Lowe’s

Davidson, North Carolina, United States

• Led commercial efforts in Lean Six Sigma project to reduce remanufacturing lead time from 3 months to 21 days, delivering $8M in profitability
• Provided market insights in efforts to drive strategic growth in the Centac/Centac Reman market
• Managed and implemented pricing strategies across global markets for the Parts and Service Aftermarket business
• Participated in the Centac Aftermarket Value Stream Mapping project to identify and outline strategic growth opportunities for future growth of the business
• Developed and executed the demand generation plan for the Centac Aftermarket Lean/Six Sigma project
• Collaborated with supply chain to provide the ongoing demand forecast for the Centac Aftermarket business

Huntersville, North Carolina, United States

• Drove strategic brand and sales growth for the BernzOMatic, Shur-Line, and Bulldog brands in the Canadian, Consumer Farm, 2-Step, and International channels, delivering $45M in revenue, increase of +12%

Los Angeles, California, United States

• Managed $15M territory of Lowe’s and Home Depot stores generating demand of +$4.5M vPY

Suzhou, Jiangsu, China

Obtained a level of proficiency in Chinese Language and acquired strong communication skills within a multinational learning environment. Lived and studied in Suzhou, China.Japan, Taiwan, China, and India 2004 -2007Gained a working knowledge of how multinational organizations operate on a domestic and international level by studying abroad in Japan.

Blowing Rock, North Carolina, United States

Inventory management, financial management, buying, and merchandising of products

Boone, North Carolina, United States

Buying, marketing, and sales of new fashions. Focused mainly on financial management and new product buying and distributing

Raleigh, North Carolina, United States

Managed inventory and created displays while intensely focusing on customer assistance in purchasing decisions

Bachelor Of Science, Business Administration; International Business

Minor: Chinese Language

Language Study Abroad, Mandarin